Marcelo Barreto Email & Phone Number

Brazil

Rio De Janeiro, Brasil

Responsible for the entire operation of Bennu in Brazil: P&L management, Product, Sales, Customer Service, IT, Content Management

São Paulo, Brasil

Responsible for the entire Erictel operation in Brazil. P&L management, training and management of the local team, customer relationship management and responsible for the new business strategy in Brazil. Development and management of a white label workforce management product, adapted to Brazilian market.

São Paulo, Brasil

Channel Development Consulting (Inside Sales and Retail), Digital Channels, Commercial Intelligence and Marketing and Sales Integration. Structuring KPIs for marketing and sales funnels. Sales process evolution (SDR / Inside Sales). Strategy and implementation of sales automation by WhatsApp (Chatbot). 40% increase in sales team capacity with the same.

Brasil

Reported to the CEO in Brazil and to the CCO at the headquarters in Greece. Led the Sales area in Brazil, including prospecting and developing new business and commercial negotiation, and implemented the solutions at the clients. Managed the local team (Project Delivery Manager and Key Account Manager).

Rio De Janeiro, Rio De Janeiro

Reported to the SME Marketing Director, and was responsible for the strategic planning and P&L of products for SMEs (Small and Medium-Sized Enterprises), including product definition and development, SME segment, go-to-market strategies, sales channels, and operational management, leading a team with 4 people.

Rio De Janeiro Area, Brazil

Reported to the Service Creation Executive Manager, being responsible for implementing data products and services, the process of integrating new VAS partners, as well as approving new suppliers and SIM Card releases. Was also responsible for setting up the test area and product quality. Leading a team with 8 people.

Rio De Janeiro Area, Brazil

Reported to the Quality Improvement Executive Manager and was responsible for analyzing, diagnosing, and coordinating action plans for improving the quality of services and customer satisfaction indexes and for defining and managing the customer experience quality indicators, leading a team with 11 people.

Rio De Janeiro, Brazil

Reported to the PMO and Demand Management Executive Manager and was responsible for analyzing impacts on technology (IT and Engineering) and for detailing requirements in the business areas of new demands. Managed the technical evaluation process and approved the financial demands with the CTO, leading a team with 19 people.

Rio De Janeiro Area, Brazil

Reported to the Quality and Optimization National Manager and was responsible for the national plan for optimizing the access network and managing the action plan to improve the service quality indicators. Provided technical management over the outsourced consultants by developing, implementing, and analyzing indicators.

Rio De Janeiro Area, Brazil

Reported to the Senior Project and Process Manager, and was responsible for analyzing requirements and managing projects in the business areas with an impact in the Network/Engineering area. Provided technical consulting for business areas, indicating economically viable solutions and alternatives for business demands.

Salvador, Bahia, Brazil

Reported to the Quality Coordinator and was responsible for analyzing network performance, developing systems to automate internal processes, as well as validate and monitor Quality Technical Indicators for Anatel. Coordinated the drive-tests and benchmarking calendar with tests from TIM's cellular network and of competitors.

Executive Program, Digital Transformation

Mba – Business Management And Strategy

Electrical Engineering - Emphasis On Telecommunications

Electronics Technician