Melissa Moberg Email & Phone Number

Charlotte, North Carolina, United States

Orlando, Florida, United States

Revenue and Growth Driver • Strategically presents out-of-home media strategies, research insights, and innovative product solutions to corporate stakeholders, senior-level decision-makers and internal sales teams, focusing on the Southeast region.• Achieves exceptional revenue outcomes by deploying a targeted regional marketing approach that emphasizes acquiring and retaining key partnerships.• Enhances client engagement with local, regional, and national accounts through impactful… Show more Revenue and Growth Driver • Strategically presents out-of-home media strategies, research insights, and innovative product solutions to corporate stakeholders, senior-level decision-makers and internal sales teams, focusing on the Southeast region.• Achieves exceptional revenue outcomes by deploying a targeted regional marketing approach that emphasizes acquiring and retaining key partnerships.• Enhances client engagement with local, regional, and national accounts through impactful direct marketing efforts and collaborative front-line sales initiatives. • Ensures the sales teams receive professional training and possess the necessary tools and resources to represent the out-of-home medium effectively.• Delivers compelling presentations to high-level clients and agencies, resulting in increased sales and business expansion.Creativity and Brand Innovator • Efficiently produces impactful sales and marketing collateral that drives brand visibility and engages target audiences effectively. • Pushes for creative best practices and capabilities across the company truly pushing the traditional out-of-home designs. Collaborative team player and effective communicator:• Develops national and regional marketing collateral to showcase Clear Channel Outdoor products, capabilities, and value.• Implements sales vertical playbooks, audience profiles, and core resources to communicate key initiatives and solutions.• Utilizes research and insights to execute content and materials, positioning Clear Channel Outdoor as an Out of Home Leader and enhancing brand awareness.• Manages a team of 8/10 marketing and photography team members who also possess the same drive for success in our company. Show less

Orlando, Florida Area

Orlando, Florida Area

•. Manage local advertising processes and materials that showcase the Clear Channel Brand products and offerings including: Traditional OOH Media Formats, Digital OOH and Mobile OOH for three markets.• Partner with the local Sales Managers and Account executives to identify key targets and potential prospects / accounts.• Partners with Account Executives and Clients to create fully integrated marketing campaigns that drive ROI in OOH campaign investments• Implements internal sales… Show more •. Manage local advertising processes and materials that showcase the Clear Channel Brand products and offerings including: Traditional OOH Media Formats, Digital OOH and Mobile OOH for three markets.• Partner with the local Sales Managers and Account executives to identify key targets and potential prospects / accounts.• Partners with Account Executives and Clients to create fully integrated marketing campaigns that drive ROI in OOH campaign investments• Implements internal sales training and marketing presentations to sales team to promote greater use of research resources.•.Research and data-driven: Scarborough Profile Reporting Data, Kantar Competitive Media Analysis, Census Data, RAB Reporting, • Manages the Orlando DMA creative team to execute award-winning creative campaigns in addition to spec campaigns targeting new business & and opportunities. Show less

Mba, General Business

B.S.B.A, Marketing, Digital Media