I have completed more than 1,500 projects with leading companies spanning all subsectors of the media and entertainment industry, including diversified media, film, broadcast television, radio, video games, publishing, mobile, Internet media, recorded music, Internet service and advertising.I work alongside clients, from long-standing media leaders to newer entrants, to:Help transform their businessesIdentify new sources of growth in the digital worldHarness the… Show more I have completed more than 1,500 projects with leading companies spanning all subsectors of the media and entertainment industry, including diversified media, film, broadcast television, radio, video games, publishing, mobile, Internet media, recorded music, Internet service and advertising.I work alongside clients, from long-standing media leaders to newer entrants, to:Help transform their businessesIdentify new sources of growth in the digital worldHarness the power of big data and advanced analyticsOptimize their organization to succeed in a digital landscapeLaunch new channelsFind new ways to cut costs and increase efficiencyAchieve deeper customer engagement Show less

Developed comprehensive marketing strategies that increased client engagement by 30%.Managed digital marketing initiatives, resulting in a 25% increase in online sales.Led development and execution of integrated marketing strategies, resulting in 35% increase inclient acquisition.

Developed strategic plans and objectives for clients while managing website content and campaign reporting.Analyzed listener demographics to create effective social media marketing strategies, enhancing station publicity and brand value.Adapted to market trends, engaging in strategic discussions with management to update them on social media efforts.Generated over 75% of local revenue, trained new Account Executives, and created successful promotions like Crunkfest and… Show more Developed strategic plans and objectives for clients while managing website content and campaign reporting.Analyzed listener demographics to create effective social media marketing strategies, enhancing station publicity and brand value.Adapted to market trends, engaging in strategic discussions with management to update them on social media efforts.Generated over 75% of local revenue, trained new Account Executives, and created successful promotions like Crunkfest and Jingle Jam.Executed campaigns for major clients including CSL Plasma, Pepsi, and WWE, while formulating digital marketing strategies to improve revenue and market share.Revitalized station events to reflect the brand image, incorporating the latest social media and digital technologies. Show less

Transitioned Station: Successfully transitioned the station from Diary to PPM.Increased Ratings: Boosted P18-34 ratings through community guerrilla marketing and exceptional on-air contests.Content Management: Oversaw music, marketing, promotions, talent, and programming content both on-air and online.Brand Promotion: Innovatively marketed and promoted the station's image.Digital Content Management: Managed online and social media content… Show more Transitioned Station: Successfully transitioned the station from Diary to PPM.Increased Ratings: Boosted P18-34 ratings through community guerrilla marketing and exceptional on-air contests.Content Management: Oversaw music, marketing, promotions, talent, and programming content both on-air and online.Brand Promotion: Innovatively marketed and promoted the station's image.Digital Content Management: Managed online and social media content effectively.Event Coordination: Directed the creation, planning, and execution of client and station events/concerts.Revenue Generation: Developed unique on-air promotional programs to create local revenue opportunities. Show less

Developed cross-promotional opportunities for Account Executives, incorporating outside marketing plans and NTR events.Maintained and updated station listeners database.Managed website content and updates.Created and designed all station promotional products.Developed and executed strategic plans to support the station's marketing, programming, and revenue objectives.

Developed and launched a new product line that captured 15% market share within the first year,contributing to overall company growth.Enhanced digital marketing efforts, increasing website traffic by 60% and social mediaengagement by 75% through targeted campaigns.Conducted comprehensive market research to identify customer needs, leading to thesuccessful repositioning of the brand.