Andrew Friday Email & Phone Number

Founded Incite to create a new genre of gaming, roleplaying sandbox where human and AI characters can play together.

San Francisco, California, Us

Founder & CEO of Knock Knock Games, the developers of Vy Worlds, a web3 UGC platform. Accomplishments1. Raised over $6m in funding from top gaming investors, including LVP, March Gaming, Raine, and Ludlow.2. Built a close-knit team of 12 and worked with them closely for four years. More than half of the team was with us for 3-4 years.3. As a team, we shipped 10 games that received over 6m installs. Our web3 UGC platform, Vy Worlds, grew to 14k Discord members and created more than 9k games and minted 20k NFT via our in-game NFT events.Web3 skillset and experience gained from Vy Worlds* Designed Vy Worlds tokenomics* Wrote the majority of the Vy Worlds whitepaper* Formed community strategy and led the execution to grow from 0 to 13k Discord members in <4 months.

San Francisco, California, Us

Working on the emerging platforms team to rapidly develop games for messaging platforms such as Instant Games for Facebook Messenger and iMessage.

San Francisco, Ca, Us

Product Manager on Kim Kardashian: Hollywood, Rival Fire (Glu’s partnership with Tencent to publish the hit game WeFire in the West), Eternity Warriors 3 and Eternity Warriors 4. Primary responsibilities include:I. Create specs for monetization focused features.II. Prioritize feature roadmap with product owner.III. Own live-operations of product including AB testing, pricing, sales and events.IV. Utilize data to improve game during beta and upon launch.V. Partner with game team and other internal stakeholders from UA, publishing, BI, central tech, creative services and C-suit to develop and launch products.Beyond my primary product responsibilities I have worked with our data team to spin out various data related projects from my games to apply to other games in the Glu portfolio.Internal data related projects includedI. Currency sink and source dashboard - to better understand interaction with economy.II. Gameplay type engagement by days aged dashboard - to understand which modes are performing well and which need improvement.III. Event performance dashboard - analyze effectiveness of events without SQL queries and excel analysis.IV. Supporting development of SQL training for product managers.New skills acquired: SQL proficiency and a deeper understanding of data analysis.

Meerkat Math I. Created concept and designed game. II. Recruited co-founder/programmer and artist to form development team. III. Since January 2013, students have answered more than 56,000,000 questions while playing Meerkat Math. IV. Top 10 Educational Apps of the Year for 2013 on AppoLearning.com V. Released sequel Meerkat Spell in less than a month using Meerkat Math code, updated artwork, and new content.The Reading Train I. Negotiated partnership with a People Magazine Teacher of the Year. II. Worked with team of 5 to design app with 150+ books, games, songs and reading reporting tools. III. Lead UX/UI, conducted user testing with groups of kids and educators. IV. Created readingtrain.co, led PR effort and iTunes Store SEO. V. 180,000+ downloads, with 1,000,000+ books read, 55% day 29 retention rate. VI. Won Beijing Startup Weekend, which led to the development of The Reading Train.

Worked with CEO & CTO to develop & pitch new products to existing SmarTots partners in the children's entertainment space.

I. Wrote and tested 30+ Facebook adsII. Created content for DiDi Kickstarter campaignIII. Wrote PR pitches that lead to articles being published in TechCrunch, Venture Beat and 10+ blogs.IV. Begin US distribution of R&W toys by creating and running the Shopify ecommerce page for Roam & Wander.V. Setup analytics for R&W website.

北京市海淀区, 北京, Cn

I. Designed games that maximize ARPU/retention and worked with marketing department to optimize ACPU.II. Iterated on games and marketing strategy to improve KPI.III. Performed market research on trends in mobile gaming.IV. Our team's first game, Legend Four, was licensed to Kabam for 6 figures. Reached #44 on the overall US iTunes Store Christmas 2012V. Led team on a prototype game that won internal competition to be developed within Happy Elements.

Shot and edited video, built websites and app demos.

Found clients and assisted in producing them. During my short stay there I signed three bands and connected the studio up with a PR firm out of NYC to produce a radio commercial.

Went to parties/clubs/weddings/dances in Columbus, Chicago, and Shanghai and played music!

Spent my days slaving over spreadsheets, writing reports, and learning how to play the stock market game.