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An experienced new media executive, voice and mobile technology leader and entrepreneur skilled in the monetization of mobile products and services. As a results-oriented industry thought leader focused on research, insights, strategy and execution, I have helped startups, brands, marketing and advertising agencies garner valuable immediate knowledge for digital roadmap needs.Specialties: Expert understanding of the global voice intelligent landscape & wireless market. Excellent product development strategies for brands, B2B, ad agencies, artists/athletes. Digital ROI strategies that position clients for long term growth and market leadership. Strong understanding of demographic, device and vertical solutions that are effective and provide end user value. Excellent creative and concept performance that drive user engagement and utility. My teams have brought dozens of digital, mobile, & voice products to market that have risen to the top 10 in their respective categories.
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Chief Executive OfficerTresha May 2021 - Present
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Partnerships AdvisorThe Center For New Data Oct 2020 - PresentAtlanta, Ga, Us -
Tech & Data Partnerships LeadCovid Alliance Mar 2020 - PresentThe COVID Alliance is a not-for-profit made up of data scientists, software engineers, policy experts, and epidemiologists who have come together with a common goal: help policymakers make smart and informed decisions to curb the COVID-19 outbreak.The COVID Alliance is taking an unprecedentedly strong stance on data governance and privacy controls to enable contact tracing without misusing personal data. We are also assembling a third party Ethics Advisory board of leading academics and policy experts to conduct an “ethics audit” of our initiatives. I'm in charge of driving tech and data partners in way where we are able to orchestrate external, internal dev teams, and the ability to rapidly launch products and solutions. We are a Rapid Response Consortium, able to execute in days what usually takes months to complete.
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Chief Strategy Officer (Cso)Testd Jul 2020 - Mar 2021Fort Lauderdale, Florida, UsTESTD is a proprietary multi-device blockchain platform that records and secures medical test results. No more spreadsheets, notebooks, scheduling headaches, or time and resource-consuming methods.TESTD works with any test for COVID-19 and it gives users, their employers, doctors, and labs a way to privately view and share the information. TESTD is helping businesses bring employees and patrons back to their business safely. -
Founder & CeoFreshdigitalgroup Jun 2011 - Jul 2019New York, Ny, UsDigital technology firm focused on executing long term roadmaps of digital goals, voice products and brand strategies. We work with agencies, publishers, artists and have successful executions in CPG, sports, auto, travel, healthcare, non-profits and education. With best of breed capabilities throughout the entire voice and mobile ecosystem our superb creative design and data-driven practice, can solve pain points for clients needing digital expertise, and provide utility to consumers through pervasive products. And these days, we're a global leader in voice/AI strategies and development--we've deployed 600+products. We act as operators and manage digital road-mapping and execution from start to finish. I act as the tactical executive, analyst & lead for the organization including business & sales strategy development. Our team is adept at providing critical inputs to strategy development by doing useful analysis and market research to utilize various tools like audience growth and scenario planning, value chain analysis, etc. We take dreams and visions and put them into action plans and we are focused on creating links and bridges between different business units and functions to ensure optimum utilization of resources. Few shops can bring a brilliant idea to life, bring it to market with the latest technologies, then scale it hitting client KPI's all while providing utility for the end user. Our experience speaks for itself, and we deliver the Freshest ideas in digital--everyday. -
Vp StrategyMedl Mobile 2010 - 2011Irvine, California, UsSales strategy development, strategic consulting and a strong focus on new development deals. I focused on deals in untapped verticals that poise the company for long term growth, sector leadership and brand development. This helped build a scalable engine for monetizing applications with partners, and brands for consumers. My experience in content, mobile marketing, and devices helped generate multiple streams of revenue across multiple platforms. -
Director Of Business Development & Creative StrategyAnsible Mobile 2008 - 2009A joint venture of Interpublic and Velti at the time, as employee # 8 at Ansible I worked within the IPG agency framework and focused on helping brands see mobile as a better strategy for activations. Our work with content providers and technology vendors let us to develop and deploy cost-effective,measurable mobile marketing solutions. We leveraged proven technology and mobile marketing expertise to offer global capabilities, innovative mobile strategy, creative development and media campaign management.
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Mobile Integration DirectorThe Hyperfactory Mxm 2007 - 2008Employee # 2 at the first global mobile agency in the US. Spent time helping brands and agenices navigate their initial foray into the wireless landscape with best of breed technology and applications. The Hyperfactory is the most experienced full-service mobile ideas and media company responsible for the most innovative mobile campaigns seen anywhere in the world to date.
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Specialty Content Consultant Content Licensing/Acquisition, And Carrier ReWiderthan/Real Networks 2004 - 2006UsUtilized existing music relationships to provide exclusive content opportunities for a South Korean technology company and enhance network services to global carriers. Launched ringback tones in the US on multiple carriers specializing in market-driven specialty content. -
Director Of Entertainment- Fashion & MusicPrentiss, Bernstein And Jones 1999 - 2002Developed entertainment divison for PBJ, a high end online services developer. Managed clients like the GooGooDolls, KidRock, and Fred Segal(Ron Herman) first foray into web and digital services, we developed their initial online properties and e-commerce sites.
Doug Robinson Education Details
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UclaPolitical Science -
Bellarmine College Preparatory
Frequently Asked Questions about Doug Robinson
What company does Doug Robinson work for?
Doug Robinson works for The Center For New Data
What is Doug Robinson's role at the current company?
Doug Robinson's current role is CEO Tresha.
What is Doug Robinson's email address?
Doug Robinson's email address is do****@****oup.com
What is Doug Robinson's direct phone number?
Doug Robinson's direct phone number is +121330*****
What schools did Doug Robinson attend?
Doug Robinson attended Ucla, Bellarmine College Preparatory.
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