Martín Rosas Email & Phone Number

Palo Alto, CA, US

New York, NY, US

• I lead digital order management, post-purchase, recommendations and marketplace initiatives, redefining consumer experiences end-to-end and leveraging AI/ML to improve conversion across the funnel, customer.
• Launched Macy’s marketplace, achieving a 75 CSAT score (10 points above the industry average) and improving order management efficiency by 20%.
• Spearheaded an AI/ML-powered post-purchase recommendation engine, driving a 40% increase in revenue—20% above retail AI benchmarks.
• Redesigned the post-purchase experience, earning the 2022 Webby Award for Best UX, with lift in both satisfaction scores by 10 basis points and effort scores by 12.
• Developed a shipment tracking platform, speeding seller onboarding, reducing customer service inquiries by 25% and unlocking broad shipment visibility for 1P and 3P.
• Mentored junior product managers, driving continuous improvement and career growth.

New York, NY, US

• In this role, I led OMNI channel and CRM initiatives, driving key enhancements to app features and customer engagement strategies. My efforts delivered adaptable, high-impact solutions that addressed evolving customer.
• Overhauled Buy Online, Pick-up in Store (BOPS), Curbside, and Same Day Delivery features, leading to a 10% improvement in CSAT without additional operational costs.
• Redesigned high-traffic transactional emails and app notifications, achieving a 5% increase in engagement within 7 days and a 3% rise in email conversion rates, significantly boosting customer retention and revenue.
• Implemented persistent login authentication, leading to a 10% YoY reduction in call volume inquiry rates.

Palo Alto, CA, US

I advise innovative startups on navigating the consumer and e-commerce spaces, helping them craft their messaging and positioning to achieve product-market fit and industry expansion.

San Francisco, CA, US

• Williams-Sonoma, Inc. is a specialty retailer with brands like Pottery Barn and west elm. I led the $750M registry program and shopping mobile app development, driving significant growth by creating cross-brand digital.
• Launched Pottery Barn Kids and Williams Sonoma apps, driving 25% YoY revenue growth—twice the industry average for new app launches. Reduced app rollout time by 50% for future projects.
• Enhanced the registry program, increasing retention by 15% and contributing significantly to revenue growth through personalized app experiences.
• Introduced platform-thinking practices across app and web, establishing design systems, patterns, and reusable components leveraged by multiple brands, speeding time-to-launch by 50%.
• Implemented A/B testing and experimentation across apps and registry programs, continuously optimizing conversion rates and engagement metrics.

Bentonville, Arkansas, US

• Walmart is Fortune's #1 company and omni channel retail leader focused on digital innovation. I led Walmart’s first mobile digital wallet launch in international markets, delivering seamless digital payment experiences.
• Launched the digital wallet, achieving 50% retention—10% above industry norms—with 15% YoY transaction growth, exceeding expectations by 5%.
• Streamlined backend and POS systems, reducing response times by 30%, enhancing operational efficiency.
• Piloted third-party integrations, resulting in double-digit retention rates through partner-driven loyalty programs.

Bellevue, WA, US

• T-Mobile, a top U.S. wireless carrier, emphasizes customer-centric digital services. I led initiatives to enhance digital offerings and self-service tools, boosting customer satisfaction while reducing operational costs.
• Delivered the Offers & Add-Ons Engine, generating $20M in incremental revenue and increasing upsell conversion by 25%—15% higher than competing telecom solutions.
• Developed the TEX feature, boosting CSAT from 64% to 82%, providing dedicated support for high-value subscribers.
• Implemented self-service tools like international roaming and iPhone unlock, reducing support interactions by 10% in the first year.

San Francisco, California, US

• Sourcebits, a Sequoia-funded mobile agency, is renowned for delivering innovative mobile solutions. I led projects for top clients like Intel, Sharp, and EMC, driving high-impact results that improved user engagement.
• Directed the launch of Intel’s Easy Migration tool for iOS, Android, and Chromebooks, simplifying the migration experience.
• Redesigned the EMC Mobile app, doubling new user conversion rates within the first month post-launch.
• Enhanced the Sharp Photo Gallery app, introducing features that created an immersive user experience.

Stanford, CA, US

Developed high-impact case studies on global startups with Professor William Barnet, driving MBA coursework at Stanford GSB. Conducted deep analyses of business models, engaged directly with founders, and crafted teaching guides to enhance classroom discussion. Sharpened expertise in strategic analysis, storytelling, and academic rigor.

Walldorf, BW, DE

Led end-to-end SAP R/3 implementations for clients like Kimberly Clark and Cerveceria Hondureña. Configured key modules (FI, CO, SD, MM) to meet unique client needs, deployed SAP Duet to streamline productivity, and managed cross-functional teams to deliver on-time, high-impact solutions that elevated client efficiency and satisfaction.

Graduate Certificate, Machine Learning

Graduate Certificate, Ai Product Management

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Computer Science

Diploma, Artificial Intelligence