Virtual Events Platform for Enterprises

A break from busy lifestyle, hustle and bustle of the city refreshes your mind, body, heart and soul. When you plan such a trip, nature welcomes you with lots of tranquility, lush green environment, and lots of fun in the way... Visit the Necklace Hill View Resort nestled in the hill-ranges on 3 sides and dam backwater on one side.>> Firefly festival is mesmerizing << June, Julyhttp://www.nhvresort.com/

Accops enables secure and instant access to business applications to any device from any network, enabling secure enterprise mobility for business users while keeping governance with the organization. Accops’ workspace virtualization, access gateway and identity management solution suite help organizations to consolidate the distributed end user application infrastructure and bring endpoint management to the datacenter improving the overall network security and reducing the IT operational costs. Accops, headquartered in Pune, India was established in 2012 and has a strong network of 100+ channel partners. Accops is proud of its ‘Make in India’ allegiance. Accops is also the first & only startup registered under ‘Cyber Security’ category on Government e-Marketplace (GeM) procurement portal.My focus will be on brand building, funnel devt, sales and partner enablement.

Reverie builds NLP technologies that are bridging the language divide in the digital world. Reverie’s Language-as-a-Service (LaaS) cloud platform provides localization tech solutions that enable end users to consume digital content in their preferred language, real-time.Launched Gopal Indic Voice Suite to power voice bots & IVR in 12 Indian languages.Reliance Industries Limited (RIL) acquired majority stake in Reverie Language Technologies.• Sales enablement: Increased organic website leads by 7X and optimized Engagement Lead-MQL-SQL conversion. • Grew the distribution list 5 times through thought leadership gated content, outbound campaigns. • Setup the funnel tracking mechanism through visitor insights, lead quality analysis• Budget optimization achieved by increasing share of organic traffic on the website• Leveraged large partners to drive co-marketing, co-sell efforts• Garnered thought leadership through talks at industry events and government initiatives.

Inspees™ is the leading developer and publisher of applied games for kids up to 7 years of age. Inspees™ provides a ‘Fun Way to Learn’ with over 70 mobile games which have appealing creative design and carefully curated content. The educational games in the portfolio are available across categories such as Arts & Craft, Nature & Science, Music and Rhymes, Alphabets & Words, Numbers & Maths, Logic & Reasoning. These engaging games open new dimensions to kids’ perception towards learning & ensure child’s overall growth through cognitive, language, analytical & social skills development.• Reviving a 3 year old kids games development startup• Re-purpose the company to kids learning games development• Build distribution partnerships with app stores, telecom operators, handset manufacturers and other offline channels• Scale the company to growth and Investor relations management

Oct'15-Oct'16: DGM - Research and Brand MarketingOct'13-Sep'15: Senior Manager - Research and Brand ManagementOct'12-Sep'13: Manager - Research and Digital Marketing

Vserv is the leading smart data platform for mobile marketing and commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. Vserv’s revolutionary platform transforms big data to smart data, empowering companies to achieve sharper results. Founded in 2010, Vserv has over 500 Mn unique user profiles globally.Responsibilities -Lead global brand management & market research, Manage agency relationship • Creating and managing the new Vserv brand and repositioning it from a mobile ad network to a Smart Data led mobile marketing platform• Devising annual operating plan and managing marketing budget – spends and forecasting• Design and development of Corporate (www.vserv.com) and Product websites (www.vmax.com, www.offerdeck.com)• Conceptualising booth design and messaging for industry forums and events (bit.ly/1eiD0HA)• Developing knowledge centre and marketing collaterals like POV articles, infographics, corporate AV, product explainer videos (bit.ly/1wZvLs3)• Managing web analytics SEO and running SEM, display campaigns • Integration with marketing automation tool and chat solution for the support function• Usability tests for products, website and dashboard• Driving content strategy for blogs and social media marketing.• Sales strategy – Provide insights to help sell better • Authoring syndicate industry reports; Mobile Internet Consumer Report, Smartphone User Persona Report as well as Mobile Consumer U&A: Mobile Ad Receptiveness http://yourstory.com/2013/03/infographic-the-rise-of-india-as-an-app-superpower/• Mobile ad index and brand impact measurement for leading brand advertisers• Measuring and tracking impact of all marketing campaigns across events, social media, corporate communication, SEM registrations, e-mailers and web presence

• Authoring syndicate industry reports; Mobile Internet Consumer Report, Smartphone User Persona Report as well as Mobile Consumer U&A: Mobile Ad Receptiveness • Managing customized insight solutions to major brand advertisers; Mobile Ad Index and Brand Impact Measurement • Identifying mobile advertisement market trends and developments, competition tracking Work in public domain – http://www.vserv.com/emerging-connected-billion-insights/ http://yourstory.com/2013/03/infographic-the-rise-of-india-as-an-app-superpower/ http://www.slideshare.net/vservmobi/mobile-advertising-2013-trends-validation

Nielsen is the world's biggest market research company. It is a global information and media company with leading market positions and recognized brands in marketing and media information, online intelligence, business publications and trade shows. Brands rely on Nielsen’s information, insight, and analysis for their sales and marketing solutions.Founding member of the Smartphone & Tablet Analytics team, at The Nielsen Company & alliance with Informate Mobile Intelligence Responsibilities -• Manage smartphone analytics base studies – Smartphone Incidence and User Profiling • Prospecting to relationship building: Telcos, Mobile OEM, Content providers and other industries • Regular client engagement to identify their research needs through meetings, ideation workshops and insights delivery in monthly/quarterly presentations• Mobile Insights thought leadership – Creating monthly topical features/ newsletters/ press release/ thought pieces to Nielsen distribution list and media Some of the published work – http://efytimes.com/e1/85905/Mn-Smartphone-Users-In-Urban-India-Nielsen-Informate-Mobile-Insights http://www.exchange4media.com/47810_gen-y-driving-smartphone-usage-nielsen-study.html http://techcircle.vccircle.com/500/men-like-apps-women-prefer-whatsapp/

Nielsen is the world's biggest market research company. It is a global information and media company with leading market positions and recognized brands in marketing and media information, online intelligence, business publications and trade shows. Brands rely on Nielsen’s information, insight, and analysis for their sales and marketing solutions.• Handled Brand Health Track Syndicated study for Telecom industry • Managed first ever telecom retail audit study in India

• Managed a large research project involving over 700 consumer immersions/ in-depth interviews and 100 participants across in-house teams and agency partners • Generated 68 insight platforms for New Product Development and Communication ideas

• Trial barrier, ad diagnostics across non-food categories in FMCG sector

METRIC Consultancy Limited is an independent market research and consultancy firm specializing in the area of customer satisfaction measurement and monitoring. It is the only Indian Market research firm to have developed proprietary research models. Metric has a global presence in 65 countries through a network of 52 research organizations with which metric has a tie-up for promotion of its research models.Responsibilities -• Complete ownership of research projects from replying to RFPs, proposal making to final presentation of research findings • Coordinated with clients for project status reporting and also with field team throughout the data collection phase for its effective completion • Conducted training sessions for data collection team and mentored them on day to day project requirements • Focus industries - Automobile and Ancillary, Agri-Inputs, TelecoEntrepreneurship Monitor '08: Supervised research survey in Chennai, Pondicherry, and Kerala.Methodology training to field investigators & Pre-MBA students.Contributed significantly in data validation, analysis & report generation. British Quality Foundation (BQF) Business Excellence Model:Interacted with directors of educational institutions in Chennai, Mumbai, and Pune for promoting BQF Excellence Model.

Dimensions Engineering was started in 2004 with industrial automation offerings and later forayed into material handling and robotics.Responsibilities -• Company Profile presentations to key clients: Cummins Generators, Badve Engineering, and Emcure Pharmaceuticals. • Worked directly with Director of Marketing to plan, execute & manage promotional activities in the Exhibition "Automation 2006, Mumbai" held in September '06. • Understanding & communicating clients' requirements & specifications to technical team & maintaining the co-ordination.