Moby Aragones Email & Phone Number

Valenzuela, NCR, PH

Philippines

• Tasked to increase awareness and generate entries via multiple Facebook awareness and engagement campaign or First Gen Code Green: Call for Innovation for a Decarbonized and Regenerative Future Hackathon.
• Spearheaded the partnership between adobo Magazine’s SheCreative Conference 2024. Leading the initiatives for awareness and ticket sales initiatives.
• Provided insights and strategy for upcoming and current projects and leads.

Philippines

• One of the heads of the consultative team on marketing directives for SVI’s portfolio companies which is composed of a Digital Marketing Agency, a Film and Multimedia Production Firm, and an International Commodities.
• Generated and pursued leads for the portfolio companies and moved them through the sales cycle.
• This also included strategizing and executing lead-generation initiatives.
• Spearheaded the acquisition of (13) accounts with an estimated total contract value of PHP 11.7M
• Spearheaded client communications, contract negotiations, project management, and internal coordination for the proposal development of pitches.
• Tasked to audit potential businesses for possible acquisition under SVI’s portfolio.

Makati, National Capital Region, Philippines

• Spearheaded acquisition of Government (via PhilGEPS) and Agency clients (via Lead Generation)
• Responsible for the proactive selling of new and core services
• Coordinated with EON Business Unit Heads for the pursuit and processing of each lead and pitch opportunity
• Tracking of each project/lead status acquired and loss accounts and revenue source and tracking
• Developed weekly, monthly and bi-monthly reports for Mancom and Execom
• Supervised a team of 4 Business Development Specialists for the processing and project management of business leads. (People Development)

Philippines

• Business Devt. Director & Digital Strategist (August 1, 2016 to March 19, 2020)
• Spearheaded the acquisition for following accounts: o Brittany, Crown Asia, Camella, Camella Condo Homes (Vistaland)o Coffee Project (All Value)o Lipps, Choco Mucho, Hansel Crackers (Rebisco)o Dazz, Gumtect (Lamoiyan.
• Handled the Digital Strategy for the following acquired accounts:o Homestudioo Datu Puti, Oysterrific (Nutriasia)o Convergeo Vivo Philippineso Starbucks Philippineso Tolak Angino Dazz Dishwashing Liquido Welch’so.
• OIC Client Services Head (Yr. 2017). Supervised the management of following accounts:o Nutriasia Corp., Datu Puti (Nutriasia)o San Marino Tuna, Danes Cheese (CDO)o Green Cross, Lewis & Pearl, Glide, Del (Green Cross.

Makati City

• Developed the web infrastructures which are extensions of the company's magazine brands (www.preen.ph, www.multisport.ph, www.scoutmag.ph, www.hip.ph) acquiring 1.7M Users (combining all websites)
• Initiated partnerships with foreign vendors to develop the digital newsstand business for Hinge Inquirer Publications (Buqo, Magzter, Scoop and Readly)
• Supervised the creation, execution and development of digital marketing strategies (Newsletters and Contests)
• Mentored a team of 3

• Lead the development and launch of projects and programs for all Sun Mobile Internet Products.
• Lead the revenue generation for Sun Mobile Internet through the increase in users (acquisition) and usage.o Registered 71% YoY growth for Sun Mobile Internet as of March 2013o May 2013: Highest revenue for Sun Mobile.
• Presented Sun Mobile Internet product offerings to key regions.
• Conceptualized strategic programs to increase revenues and usage.
• Monitored and presented reports for all Sun Mobile Internet Products.
• Mentored a team of 5

• Developed Juice.ph’s Brand Strategy and Brand Objectives for 2012
• Increased the website’s visits (13%), pageviews (5%) and uniques (14%) from its former all-time stats high (June 2012 vs. March 2012) to record all-time stats high for Juice.ph
• Initiated partnerships with music labels and event organizers for media sponsorships and content
• Monitored and presented Google Analytics Reports for Juice.ph
• Mentored a team of 3

• o MYXPH.com is the official website of the No. 1 music channel in the Philippines – MYX. o It serves as both a brochure website and an extension of the music channel experience of MYX.
• Conceptualized the integration of social networking, multimedia tools and online activities to aid the contents and promos presented in the website.
• Initiated partnerships with music labels and artist management groups for the (press releases, official images and videos) content and promotion of their local and foreign artists.
• Coordinated with MYX Channel, MYX Magazine and the ABS-CBN Interactive music mobile group for the cross-promotion of each group’s content on the MYX.TV website and in turn promote the website in their respective.
• Conceptualized, produced and hosted the music show that featured the music live performances of hot and upcoming local artists that was broadcasted through livestream on MYXPH.com – The MYX Setlist, the first and only.
• Conceptualized, produced and hosted the chat show that featured live chats with hot and upcoming local and international artists that was broadcasted through livestream on MYXPH.com – The MYXPH.com Live Chats.

• Maintained and handled the brands:o MYX Mobile is the mobile brand of MYX, the music channel. It offers infotext (sms, react, polls) and music (traditional and rich media) services. It has made MYX a credible source.
• Initiated partnerships with music labels for content exclusivities and promotions.
• Conceptualized and executed 360-degree marketing campaigns for the promotion of music artists and their mobile downloads.
• Supervised the production and deployment of all marketing initiatives: Mobile, Web, TVCs, Radio, Print, Outdoor Advertising and Events.
• Coordinated with ABS-CBN groups for the cross-promotion of the brands and its services.
• Nurtured the business growth of the music brands and its respective services (Acquisition, Usage and Retention). Grew mobile music as the 2nd to the highest revenue earner for ABS-CBN Interactive Mobile.

• Conceptualized and created sms and mobile music services for ABS-CBN’s music groups, MYX Music Channel, ABS-CBN’s Metro Manila FM Radio Station - WRR 101.9 For Life and Regional Radio Station - My Only Radio. (14.
• Coordinated with MYX Music Channel, For Life and MOR for the marketing of their respective infotext and music services.
• Managed and supervised the production of mobile music downloads for the brand, Mobile MYX (ringtones, ringback tones).
• Established relationship with record labels for tie-ups and mobile promos for their artists.
• Coordinated with ABS-CBN Interactive content management group regarding song licenses for the production and marketing of mobile/digital music.
• Handled DTI Requirements and drawing of winners for mobile music promos.

• Managed and maintained PinoyCentral TV’s provincial community (Cebu, Davao, Iloilo and Bacolod).
• Conducted community events for PinoyCentral TV Provincial.
• Promoted PinoyCentral TV Provincial to the local market through community building.
• Coordinated with recording companies for SMS Promos on PinoyCentral TV Manila.
• Established tie-ups with record labels for content on PinoyCentral TV Manila and PinoyCentral TV Provincial.
• On-Cam host for the PinoyCentral TV Program “PinoyCentral Celebrity Chats” from January 2002 to July 2002.

• Coordinated and moderated regular chats with celebrities and guests for PinoyCentral.com and ABS-CBN.com.
• Coordinated with producers of other sections for community tools in their own sites.
• Networked with online communities for membership in the virtual community of PinoyCentral Chats.
• Hosted campus tours in major colleges and universities in Metro Manila (UP Diliman, UP Manila, PSBA, Assumption College, St. Scholastica’s College, Assumption College, Miriam College, De La Salle University, DLSU.
• Part of the organizing and managing committee for the event, “Chat Fever 2” the world’s first 24-hour multi-access chat marathon.
• Part of the organizing and managing committee for the event, “Talk N’ Text’s Chattitude” with actor Rico Yan and the Mobiline basketball team at SM Megamall.