• Tasked to increase awareness and generate entries via multiple Facebook awareness and engagement campaign or First Gen Code Green: Call for Innovation for a Decarbonized and Regenerative Future Hackathon.• Spearheaded the partnership between adobo Magazine’s SheCreative Conference 2024. Leading the initiatives for awareness and ticket sales initiatives. • Provided insights and strategy for upcoming and current projects and leads.

One of the heads of the consultative team on marketing directives for SVI’s portfolio companies which is composed of a Digital Marketing Agency, a Film and Multimedia Production Firm, and an International Commodities Exchange platform.● Generated and pursued leads for the portfolio companies and moved them through the sales cycle. ● This also included strategizing and executing lead-generation initiatives.● Spearheaded the acquisition of (13) accounts with an estimated total contract value of PHP 11.7M● Spearheaded client communications, contract negotiations, project management, and internal coordination for the proposal development of pitches.● Tasked to audit potential businesses for possible acquisition under SVI’s portfolio.● Monitored and reported on key performance metrics related to go-to-market initiatives● Spearheaded client communications, contract negotiations, project management, and internal coordination for the proposal development of pitches.● Tasked to audit potential businesses for possible acquisition under SVI’s portfolio.● Monitored and reported on key performance metrics related to go-to-market initiatives

• Spearheaded acquisition of Government (via PhilGEPS) and Agency clients (via Lead Generation)• Responsible for the proactive selling of new and core services• Coordinated with EON Business Unit Heads for the pursuit and processing of each lead and pitch opportunity• Tracking of each project/lead status acquired and loss accounts and revenue source and tracking• Developed weekly, monthly and bi-monthly reports for Mancom and Execom • Supervised a team of 4 Business Development Specialists for the processing and project management of business leads. (People Development)• Head of a team that achieved a 3-Yr High for acquisition of accounts (Hard Revenues)

Business Devt. Director & Digital Strategist (August 1, 2016 to March 19, 2020)• Spearheaded the acquisition for following accounts: o Brittany, Crown Asia, Camella, Camella Condo Homes (Vistaland)o Coffee Project (All Value)o Lipps, Choco Mucho, Hansel Crackers (Rebisco)o Dazz, Gumtect (Lamoiyan Corp.)o Goodyear Philippineso Lee Jeans Philippineso Starbucks Philippineso Vivo Philippineso Welch’s Philippineso Tolak Angin (Sidomuncul, Indonesia)o Meralco Talent Resourcingo Homestudioo Technomarineo Medgateo UTradeo Marco Polo Ortigas Manila o Prusanzo Plan Eat Programo McCormick Culinaryo Noodlerama: Ramen Nagi and Fat Fooko Kohler Philippineso Century Pacific: Swift Mighty Meaty Chicken Frankso Metro Pacific Investments Foundationo All Value: Coffee ProjectResponsible for leading the agency from exploration of the lead through the pitch phase, cost negotiations and final agreement.Lead coordinator between the Strategy, Creative and Accounts groups.• Handled the Digital Strategy for the following acquired accounts:o Homestudioo Datu Puti, Oysterrific (Nutriasia)o Convergeo Vivo Philippineso Starbucks Philippineso Tolak Angino Dazz Dishwashing Liquido Welch’so Domino’s Pizzao Unilab: Sekayao Unilab: Life Foodo ChocoManio QuickChowComposer of the digital plan, communication and channel strategy based on client’s initial reqirements.• OIC Client Services Head (Yr. 2017). Supervised the management of following accounts:o Nutriasia Corp., Datu Puti (Nutriasia)o San Marino Tuna, Danes Cheese (CDO)o Green Cross, Lewis & Pearl, Glide, Del (Green Cross Inc)o Brittany, Crown Asia, Camella (Vistaland)o Lipps (Rebisco) o Welch’s Philippineso Vivo Philippineso Goodyear Philippineso UTradeo HomestudioSupervised a team of 4 Account Managers for the fulfillment and execution of initiatives based on the digital plan and its timelines.

• Developed the web infrastructures which are extensions of the company's magazine brands (www.preen.ph, www.multisport.ph, www.scoutmag.ph, www.hip.ph) acquiring 1.7M Users (combining all websites) • Initiated partnerships with foreign vendors to develop the digital newsstand business for Hinge Inquirer Publications (Buqo, Magzter, Scoop and Readly) • Supervised the creation, execution and development of digital marketing strategies (Newsletters and Contests)• Mentored a team of 3

• Lead the development and launch of projects and programs for all Sun Mobile Internet Products. • Lead the revenue generation for Sun Mobile Internet through the increase in users (acquisition) and usage.o Registered 71% YoY growth for Sun Mobile Internet as of March 2013o May 2013: Highest revenue for Sun Mobile Internet for 2013• Presented Sun Mobile Internet product offerings to key regions.• Conceptualized strategic programs to increase revenues and usage.• Monitored and presented reports for all Sun Mobile Internet Products.• Mentored a team of 5

• Developed Juice.ph’s Brand Strategy and Brand Objectives for 2012• Increased the website’s visits (13%), pageviews (5%) and uniques (14%) from its former all-time stats high (June 2012 vs. March 2012) to record all-time stats high for Juice.ph• Initiated partnerships with music labels and event organizers for media sponsorships and content• Monitored and presented Google Analytics Reports for Juice.ph• Mentored a team of 3

o MYXPH.com is the official website of the No. 1 music channel in the Philippines – MYX. o It serves as both a brochure website and an extension of the music channel experience of MYX. • Conceptualized the integration of social networking, multimedia tools and online activities to aid the contents and promos presented in the website.• Initiated partnerships with music labels and artist management groups for the (press releases, official images and videos) content and promotion of their local and foreign artists.• Coordinated with MYX Channel, MYX Magazine and the ABS-CBN Interactive music mobile group for the cross-promotion of each group’s content on the MYX.TV website and in turn promote the website in their respective channels.• Conceptualized, produced and hosted the music show that featured the music live performances of hot and upcoming local artists that was broadcasted through livestream on MYXPH.com – The MYX Setlist, the first and only one of its kind by a Filipino music website. • Conceptualized, produced and hosted the chat show that featured live chats with hot and upcoming local and international artists that was broadcasted through livestream on MYXPH.com – The MYXPH.com Live Chats.• Initiated partnerships with music labels and artist management groups for the booking of guests and promotion of their local artists for both the MYXPH.com Live Chats and The MYX Setlist. • Single handedly updates content in the website on a daily basis.• Produced reports for reviews and monthly meetings.• Increased the website’s page views from 30,000/month to 1.2M/month• Started and maintained 2 of the official multiply communities of MYX – Republic of MYX and MYX Mobile – acquiring 2,000 members for each community. • Mentored 1 contributor for content gathering.

Maintained and handled the brands:o MYX Mobile is the mobile brand of MYX, the music channel. It offers infotext (sms, react, polls) and music (traditional and rich media) services. It has made MYX a credible source for mobile music downloads.o For Life Mobile is the mobile brand of WRR 101.9 For Life. It offers infotext, react and music services that enhance the experience of the radio listener.o My Only Radio Mobile (MOR) is the mobile brand of My Only Radio. It offers infotext and react services for listeners in all the MOR Regions.• Initiated partnerships with music labels for content exclusivities and promotions.• Conceptualized and executed 360-degree marketing campaigns for the promotion of music artists and their mobile downloads. • Supervised the production and deployment of all marketing initiatives: Mobile, Web, TVCs, Radio, Print, Outdoor Advertising and Events.• Coordinated with ABS-CBN groups for the cross-promotion of the brands and its services. • Nurtured the business growth of the music brands and its respective services (Acquisition, Usage and Retention). Grew mobile music as the 2nd to the highest revenue earner for ABS-CBN Interactive Mobile. • Produced reports for brand reviews and weekly synergy meetings.• Conceptualized, developed and implemented Non-MYX sms and music subscription services.• Mentored 2 music marketing assistants.• Sent to various office training seminars and a music conference (Supervisory and Management Interaction Seminars, Music Matters 2008 Hong Kong).

• Conceptualized and created sms and mobile music services for ABS-CBN’s music groups, MYX Music Channel, ABS-CBN’s Metro Manila FM Radio Station - WRR 101.9 For Life and Regional Radio Station - My Only Radio. (14 regions - Cebu, Bacolod, Davao, Iloilo, Tacloban, Baguio, CDO, Cotabato, Dagupan, Iloilo, Legazpi, Naga, Zamboanga and Gen. Santos) • Coordinated with MYX Music Channel, For Life and MOR for the marketing of their respective infotext and music services.• Managed and supervised the production of mobile music downloads for the brand, Mobile MYX (ringtones, ringback tones).• Established relationship with record labels for tie-ups and mobile promos for their artists.• Coordinated with ABS-CBN Interactive content management group regarding song licenses for the production and marketing of mobile/digital music.• Handled DTI Requirements and drawing of winners for mobile music promos.• Reported weekly and monthly on hits, trends and ABS-CBN Interactive mobile revenues. • Produced poll system for the MYX Music Awards 2006.• Conceptualized, produced and maintained the interactive channel segment, “CyberMyx” on the music channel, MYX.• Supervised the production of the Sugarfree (EMI) and Nina (Warner Music) website with wireless components (logos, picture messages and ringtones).

• Managed and maintained PinoyCentral TV’s provincial community (Cebu, Davao, Iloilo and Bacolod).• Conducted community events for PinoyCentral TV Provincial. • Promoted PinoyCentral TV Provincial to the local market through community building.• Coordinated with recording companies for SMS Promos on PinoyCentral TV Manila.• Established tie-ups with record labels for content on PinoyCentral TV Manila and PinoyCentral TV Provincial.• On-Cam host for the PinoyCentral TV Program “PinoyCentral Celebrity Chats” from January 2002 to July 2002.• Researched profiles of the guests for each live chat session which includes bands, news and showbiz personalities.• Facilitated the training of text moderators for CyberMyx, PinoyCentral TV Manila and Provincial.• Regularly met with the text moderators for their concerns and issues.

• Coordinated and moderated regular chats with celebrities and guests for PinoyCentral.com and ABS-CBN.com.• Coordinated with producers of other sections for community tools in their own sites.• Networked with online communities for membership in the virtual community of PinoyCentral Chats.• Hosted campus tours in major colleges and universities in Metro Manila (UP Diliman, UP Manila, PSBA, Assumption College, St. Scholastica’s College, Assumption College, Miriam College, De La Salle University, DLSU College of St. Benilde, Adamson University, University of Asia and the Pacific, University of Sto. Tomas)• Part of the organizing and managing committee for the event, “Chat Fever 2” the world’s first 24-hour multi-access chat marathon.• Part of the organizing and managing committee for the event, “Talk N’ Text’s Chattitude” with actor Rico Yan and the Mobiline basketball team at SM Megamall.• Part of the organizing and managing committee for the events, Jobfairs 1 & 2 in cooperation with JobsDB.com, and the 1-day online career chat in cooperation with Jobstreet.com.• Maintained and managed, “PinoyCentral Chats” - an online virtual community.• Assisted in the conceptualization of the PinoyCentral Chat Website.• Part of the 10-man team that won People’s Choice for Best Community in the Philippine Webby Awards 2000.