Lu Yin

Lu Yin Email and Phone Number

Strategy and Strategic Partnerships Lead, US E-commerce @ TikTok
Los Angeles, CA, US
Lu Yin's Location
Los Angeles Metropolitan Area, United States, United States
Lu Yin's Contact Details

Lu Yin personal email

n/a
About Lu Yin

Lu Yin is a Strategy and Strategic Partnerships Lead, US E-commerce at TikTok. She possess expertise in integrated marketing, social media, editing, digital marketing, public relations and 10 more skills.

Lu Yin's Current Company Details
TikTok

Tiktok

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Strategy and Strategic Partnerships Lead, US E-commerce
Los Angeles, CA, US
Website:
tiktok.com
Employees:
73474
Lu Yin Work Experience Details
  • Tiktok
    Strategy And Strategic Partnerships Lead, Us E-Commerce
    Tiktok
    Los Angeles, Ca, Us
  • Tiktok
    Strategy & Strategic Partnerships Lead, Us E-Commerce
    Tiktok Dec 2022 - Present
    Los Angeles, California, Us
  • Alibaba Group
    Category Lead, Fashion & Home | Tmall Global & Kaola, The Americas
    Alibaba Group Mar 2021 - Dec 2022
    Hangzhou, Cn
    Lead of Fashion & Home Category for Alibaba Group's B2C cross-border e-commerce platform, Tmall Global, as well as newly acquired Kaola, with over 800 million monthly active users. We look for innovative ways to help brands and partners tap into one of the biggest economy in the world.
  • Alibaba Group
    Global Business Development, Tmall Global & Kaola, The Americas
    Alibaba Group Sep 2020 - Mar 2021
    Hangzhou, Cn
  • Alibaba Group
    Integrated Marketing & Product Optimization | Tmall Overseas, U.S.
    Alibaba Group Sep 2018 - Mar 2021
    Hangzhou, Cn
  • Leeco Us
    Digital Marketing Manager
    Leeco Us Jun 2016 - Feb 2018
    San Jose, Ca, Us
    • Built and maintained business partnerships, developed assets, communications and events for sales and content teams• Managed LeEco US's social media, digital marketing, media buying, online reputation, and community teams • Led social media and digital marketing campaigns for million-dollar level projects including VIZIO acquisition (Jul ‘16), LeEco US launch event (Oct ’16), e-commerce site launch, and holiday campaigns, etc.• Developed influencers to attend events, host takeovers/giveaways, increasing brand awareness and follower acquisition• Collaborated with product marketing, PR and creative teams, developing creative and successful marketing campaigns.• Key liaison between international teams, leading and calling in meetings with US & China HQ
  • Ox3 Productions Corp
    Marketing Manager
    Ox3 Productions Corp Nov 2014 - Jun 2016
    New York, New York, Us
    • 1st staff in marketing team hired in US office, built a strong marketing team of 5 people in US & China• Led global marketing efforts including social/digital, PR, BD, and events• Established and maintained “US Startups”(company’s flagship documentary show) Facebook, Twitter, Weibo and WeChat accounts• Developed and executed O2O campaigns for “US Startups”, built brand awareness and acquired subscribers• Monitored and tracked emerging trends, culture, news, and changes in the social media landscape• Independently led the sponsorship project
  • Brandon Maxwell
    Assistant Stylist For Lady Gaga
    Brandon Maxwell Sep 2014 - Nov 2014
    New York, Ny, Us
  • L'Officiel (China)
    Assistant Fashion Editor
    L'Officiel (China) Feb 2012 - May 2012

Lu Yin Skills

Integrated Marketing Social Media Editing Digital Marketing Public Relations Blogging Social Media Optimization Business Development Advertising Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Dreamweaver Indesign Social Media Marketing

Lu Yin Education Details

  • University Of Dayton
    University Of Dayton
    General

Frequently Asked Questions about Lu Yin

What company does Lu Yin work for?

Lu Yin works for Tiktok

What is Lu Yin's role at the current company?

Lu Yin's current role is Strategy and Strategic Partnerships Lead, US E-commerce.

What is Lu Yin's email address?

Lu Yin's email address is lu****@****inc.com

What schools did Lu Yin attend?

Lu Yin attended University Of Dayton.

What skills is Lu Yin known for?

Lu Yin has skills like Integrated Marketing, Social Media, Editing, Digital Marketing, Public Relations, Blogging, Social Media Optimization, Business Development, Advertising, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro.

Who are Lu Yin's colleagues?

Lu Yin's colleagues are Rola Aziz, Mba, Hui Shan Lee, Sunmi Park, Jennet Gorospe, Omnia Friha, Carravita Pape-Calabrese, Ardia Fifi.

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