Currently I handle Martell Brand, one of the oldest and most prestigious cognac house in the industry. Drive market share acceleration through brand building activity such as bartender development program, KOL and HNWI activation, media and digital advocacy implementation. Drive consumption and trial for cognac category to aspire future drinker via Cocktail Scene Guest Shift Event. Drive brand loyalty and recruitment of cognac consumption via Pop Rising Music Night Series activation.

Leading the most fastest leading independent haircare brand in Indonesia for prestige category, for OLAPLEX brand - the leading professional bond builder in haircare industry and #1 in Sephora Indonesia.Define, Plan, Execute the brand development and strategy go to market for Indonesia in 360 campaign. Pricing and promo portfolio segmentation focusing on retail channel, especially for SEPHORA.Leading and build Visual merchandising in store and activation to mesmerize consumers. Educate and Define the right communication in digital ecosystem via KOLs, Hairdressers,Expert. Coordinate and Collaborate with Regional APAC OLAPLEX to define market strategy approach.

Embrace all of hair types! Because we’re all worth it! Managing all hair portfolios in care and color category, with multiples channel online and offline. Drive and Capitalizing Haircare on Premium Category on Online and Drugstore by building brand imagery. Developing Education on the category via advocacy in the digital environment.

I am Reporting to National Head of Education. I have 6 direct report and 1 dotted line team members under me. Creativities. Responsible to ensure Marketing and Education Integrated approach for First Class FUN-EDUTAINMENT for all hairdressers across All channel. Work closely with Technical Manager to develop module for technical classes and product testing protocols across Haircare, Texture, And Hair Color. Work closely with Marketing team to build Digital Education towards social media platform, including but not limited to content development.Work closely with DMI -US MATRIX Education Team To ensure the platform education well integrated within the market needs. L’Oréal Access Platform development in terms of module and platform for all hairdressers to learn 24/7 hour whenever and wherever they are. Education Figure & Business Integration. Analyse, collect and recommend the strategy for modules integrated with business goals with higher managementEnsure the platform in all classes run smoothly by educators. Ensure the productivity and reach of every classes conducted by educators. Analyse, Build framework and collect the report from team members regarding the classes and education reach report. Business integrated with number of reach salon or ensuring commercial strategy for educated salon.

Reporting to Group Product Manager for Matrix. Part of the Professional Product Division and responsible to handle the hair coloration portfolios under the brand MATRIX. Developing and Animate the visual and merchandising as well as communication in salon Work along with Education team to build hair color uptrends in the market. Orchestrate the launch of the product of hair color, within the pillar of brands strategic approach. Work along with zone or regional asia pacific to see the opportunity and generate the trends of hair color and localize in to the country level to convert it into 360 IMC campaign and communication. Accelerate the digitalization of communication of the brand image and trends within the collaboration of PR and Digital media manager and Education team and of course with our business partner SALON

Part of SEA team on the Category of Chocolate and responsible to handle all chocolate portfolios in Indonesia market. My mission is to develop all Mondelez Chocolate Portfolios as such Cadbury Dairy Milk and Toblerone brand management, Media Creative Advertising and Activation, Equity, Share, brand health tracking and analysis, competitive landscape and lead consumer immersion research. Parterning and reporting to Brand Manager and Sr Brand Manager for all Indonesia portfolios business performance across Southeast Asia team. We create, We eat and We called it the Land of Joy and Happiness, in the name of Chocolate!

My mission is to develop the brand awareness and drive brand performance for pet care category business in southeast asia, especially for Indonesia Market to the following brands as such : Pedigree and CesarMy day to day basis to accelerate brand performance as such: Brand Management for Pet Care Category Business-Dog SegmentBrand ATL strategy for mental availability as such: media planning and placement engagement throughout digital and television asset or any other creative ads campaign development. Manage the brand health tracking, brand equity &share monitoring and developmentSampling Development Activities and Brand Activation by supervision the ATL and BTL activitiesDevelop trade marketing plan and promo in store to support sales team and brand activationDeveloping Winning Category Plano-gram in channel Special Pet Shop, Vet Clinics, MTI , MT Small and Large format. Main contact for Event and Community Engagement for Dogs Lovers Nationwide scaleMarket Intelligence Management for Pricing, BTL and ATL from competitors in the marketDevelop digital startegy for brand, in terms of KOL engagement and community online platform

Managing Brand portfolios for Ready to Drink Category for current and NPD development processCreate brand management strategy for ATL and BTL activities engaging with agency team Manage Brand Engagement with consumers thru KOL and Community online platform for Brand engagement and education. Work closely with consumer marketing insight for NPD, consumer promo, market trend for brand development Work closely with trade marketing and sales channel manager to support trade and consumer promotion Manage brand exposure and operational as such pricing and sku segmentation for channel, brand awareness for product on digital and traditional media exposure. Acts as Brand and Category advisor closely with Category Manager in terms of planogram deployment and consumer in store communication.

-Manage Distribution, Forecasting Stock and Sales for Ready to Drink Category Business by doing partnership with Distributor- Manage and develop frontmen such as salesman and SPG team for sales representation product to the market- Developing Route to Market for RTD distribution on OOH (out of home Channel)- Creating Consumer Activation and local initiatives trade promo program for Beverages or RTD category in out of home channel.