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I help the world's fastest-growing merchants create amazing commerce experiences that delight consumers. I'm a digital executive and strategist with experience architecting digital products and online distribution strategies for physical products and services. I've built diverse digital teams with technical, business, and creative talent. I've led dozens of consulting engagements for commerce planning and platform management and PIM (product information management) for medium-sized businesses and enterprises. I've worked with each layer in the retail stack—manufacturers, distributors, and retailers. I have worked as the client, the agency, and the product owner and have empathy for everyone who plays a role in the ecosystem. I’m fluent in all things business SaaS and ecommerce.I consider myself to be equally quantitative and creative. (logistics / order managment / packaging / P&L creation and management / analytics / PPC / impression / search / display / social / re-targeting & conversion based ad platforms / tableau / power bi / excel)I began my career as an entrepreneur at 12 mowing lawns, delivering newspapers, and building computers. Paid for college and law school by working throughout. KEY SKILLS: Web-based Business Development, eCommerce, Marketplace Commerce, Conversion Marketing, Brand Marketing, Product Launches, Management Consulting, Consumer / Enterprise Web Sales & Marketing, Market Segmentation, Digital Strategy, Go-to-Market Strategy, Competitive Positioning, Marketing Automation, Email Marketing, Social Media, Data Analysis.
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Head Of Gtm PartnershipsTruemedKansas City, Mo, Us -
Strategic Partnerships LeadPipeKansas City, Mo, Us -
Head Of Ecommerce Platform Partnerships, North AmericaNuvei Jul 2022 - PresentMontréal, Québec, CaI lead Nuvei’s North American commerce platform partnerships program. I’m working with our valued partners at Salesforce Commerce Cloud, Shopify, SAP, Adobe Magento and VTEX while aggressively growing new partnerships and building our team. -
Senior Account Executive, Enterprise AccountsFabric Aug 2021 - Jul 2022Seattle, Washington, Us -
Senior Account Executive, Enterprise AccountsShopify Plus Jan 2020 - Apr 2021I help the largest merchants in the world evaluate Shopify Plus. As a former merchant, I have deep experience with everything from accounting and finance to front-end development and marketing to logistics, delivery and post-purchase customer service. I use that empathy to learn as much about a merchant's people, process and technology as possible.I've helped dozens of the largest merchants make successful transitions from Demandware (SFCC), Magento (Adobe), Hybris (SAP), Oracle (ATG), IBM (Websphere) and custom-built eCommerce software to Shopify Plus.
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Solutions Lead, Large MerchantsShopify Plus Jan 2019 - Apr 2021I lead the Large Merchant Solutions practice at Shopify Plus. We solve the technical issues for the largest merchants on the platform so they can grow their business faster.
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Solutions ArchitectShopify Plus May 2018 - Apr 2021Working with the largest brands on the Shopify Plus platform to ensure an unmatched merchant experience.Shopify Plus is making enterprise ecommerce simple by providing high growth and high volume merchants multi-channel commerce software without the headaches. We empower merchants to sell online and off, across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. Engineered for scalability and reliability, Shopify Plus is driving massive disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, lengthy timelines and BS of the traditional enterprise options.
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Managing Director - UsAbsolunet Jan 2017 - Feb 2018Worldwide, FrI led strategy and operations for Absolunet's US presence. My practice focused on marketplace strategy and enabling our clients to grow rapidly in new channels like Amazon. I also project managed several eCommerce projects for both eCommerce platforms and PIM systems. (product information management).Absolunet is an eCommerce Consultancy with over 180 interdisciplinary employees in North America. It works with businesses who want to bridge the digital gap to outgrow, outperform and outsell the competition. Absolunet helps clients sell just about anything imaginable—from HVAC parts to lingerie. Hardlines, softlines, food, services. If you can dream it, Absolunet can help you sell it. Absolunet is a Gold Partner of both Magento and Sitecore, and also has deep expertise as Platinum Partners with inRiver PIM and inSite Commerce B2B ecommerce platform. -
Director Of Digital - Hallmark Home & GiftsHallmark Cards Jan 2016 - Jan 2017Kansas City, Missouri, UsI lead digital strategy for Hallmark's Home and Gifts division. This includes several different web properties that serve both B2C and B2B interest. My team is responsible for selling 1,000+ skus from six different brands online. We currently sell on Amazon, Wayfair (all brands), Zulily, and Fab along with some other decor sites. We use a dev-ops model and build our own tools to increase our leverage, growing the business up and to the right as quickly and efficiently as possible. Everyone on the team knows how to use Photoshop and Excel. We've built custom tools to scrape and mine 100's of 1,000's of products across the web to build our conversion-based ad campaigns. Specifically, Sponsored Product Ads on Amazon, Facebook Dynamic Product Ads and Google Product Listing Ads. -
General Manager Of Gillham Studios; Product Manager Hallmark CardsHallmark Cards Mar 2015 - Sep 2016Kansas City, Missouri, UsI lead a diverse group of creatives, technologists and operators focused on commercializing Hallmark's creative collections in new and interesting ways. Gillham Studios is our first product. We've built a platform that enables anyone to license creative assets—photos, patterns, lettering, illustrations and alphabets for personal or commercial use. -
Innovation Leader - Imagineer - GiftsHallmark Cards Jun 2014 - Mar 2015Kansas City, Missouri, UsI am the Product Leader for Hallmark's New Business division. I lead a cross-functional team of creatives, finance, strategy, legal and operations that is building digital products that enable people to express themselves in innovative ways using Hallmark's wealth of creative assets. Our first product will be soft-launching in early Q1. Message me if you are interested in more details. I also serve on Hallmark's Patent Review and Collaborative Crowd Committees. -
Sr. ConsultantWebbmedia Group 2010 - Jun 2014Webbmedia is an industry-leading digital strategy consultancy that has worked with ABC, NBC, Time Inc., CBC, Gannett, United States State Department, People and Entertainment Weekly. • Advised on legality of intellectual property rights of crowd-sourced content and media.• Advised senior executives on on digital strategy and mobile's influence on the production and consumption of news. • Counseled on organization of digital teams, demand generation through social, seo, email and other means of marketing to grow subscriptions and determine best brand positioning for digital media.• Trained newsrooms in the areas of investigative journalism and research, content, social media and technology trends that are shaping the future of news.• Created digital strategies for increasing content distribution across all channels (email, social media, search/SEO, dark social). • Tested web and mobile products and optimized for increasing conversions, reducing bounce rates and bettering product metrics specific to each client's goals.
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Eir / Director Of Innovation And Strategic PartnershipsThink Big Partners, Llc Jan 2013 - Feb 2014Kansas City, Mo, UsThink Big Partners is a leading accelerator and coworking space partnered with Microsoft Ventures to help founders start new growth technology companies in the midwest. Think Big also partners with large companies to help determine and source innovation needs. • Created programs to serve the innovation interest of Fortune 500's and multi-billion dollar companies like Sprint, H&R Block and Hallmark. • Counseled Think Big portfolio companies on formation, IP, product development, recruiting talent, business strategy, and go-to-market strategy. Including: Phone2Action (SXSWi award-winning mobile advocacy platform), Keyzio (mobile and web platform to buy and sell real estate), RoverRain (cash rental marketplace for farmland). • Performed quantitative and qualitative diligence on dozens of investments opportunities in mobile, consumer, health and financial technology companies.• Served the Kansas City entrepreneurial community as a resource and connector both in and out of the midwest region. -
Principal ConsultantTruman Labs 2006 - Feb 2014I provide operational and strategy expertise for digital initiatives. I've worked on everything from business planning, product development, marketing and, go-to-market strategies along with legal and capital consulting. • Provide market research and strategic consulting to enterprise clients through both Gerson Lehrman Group (GLG) and Catalant. Much of my practice is dedicated to commerce. • Developed the Online News Association's 5-year strategy plan in concert with executives from PBS, ESPN, CNN and professors from major journalism schools like USC, Columbia and the University of Missouri. The Online News Association is the world's largest non-profit dedicated to the future of media technology. The plan was to grow from $1m in revenue to $1.7 in revenue over the course of three years while diversifying revenue streams from primarily a conference-based revenue model to a SaaS model that included digital sponsorships and supplemental revenue streams. • Built monetization strategies for numerous online businesses including eCommerce and advertising-based business.• Provided brand-management strategy for building and sustaining audiences and improving net promoter scores. (NPS)• Counseled on corporate formation/capital strategy for growing web and mobile-based businesses.
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Cofounder Ceo / Chief EvangelistLexspot Jul 2011 - Dec 2013LexSpot is the best place to find legal help with immigration matters. • Served as the founding CEO• Recruited the founding team, which consisted of experienced and diverse cofounders from Google and Goldman Sachs. • Validated the early business model by conducting months of market research and dozens of interviews from both attorneys and professionals seeking legal services. • Designed and managed product, which was built in HTML5 and CSS3 for modernity and responsiveness. • Sold software licenses to over a dozen of the best lawyers in Boston before launch. Launched with real revenue. Increased monthly recurring revenues by 300% before stepping down as CEO. • Created the sales & marketing collateral including pitch decks, email newsletters, web sites, and case studies. • Hired first 5 teams members
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Senior Brand Relationship ManagerTruelens Jun 2012 - Nov 2012Cambridge, Ma, UsIndustry leading social customer intelligence platform for Fortune 500 direct and database marketers• Developed sales, marketing and new business strategy for global brands.• Created marketing collateral & web assets (pitch decks, one-pagers, case-studies, website, etc.) across the product's life cycle from pre-product launch through maturity• Validated customer & prospect feedback with executive team to drive key decisions around product functionality, features, pricing and target markets • Acquired trademarks for company assets and assisted with general legal help. -
Senior Enterprise Marketing And Sales ExecutiveScvngr Feb 2011 - Dec 2011Boston, Ma, UsSCVNGR and LevelUp are industry leading mobile location and payment applications. SCVNGR raised over $50 million dollars in an effort to best serve enterprise client's mobile needs. SCVNGR grew from 20 employees to nearly 100 during time there. • Closed over $110,000 in new business for enterprise clients Chrysler Group, Cathay Pacific Airways and Pendaflex. Beat quota. Closed an enterprise deal faster than any other team member. Avg sale was $30,000. Team led record breaking revenue growth in the company. • Part of cross-functional enterprise team that served $1,000,000 account for Coca-Cola and dozens of brands like Dunkin Donuts, New England Patriots, AMC Theaters, Buffalo Wild Wings, KMart, and others.• Created sales and marketing assets including pitch decks, one-sheets, and case studies. • Served executive leadership with legal matters as counsel, including intellectual property, contract and HR matters. -
Contributing Editor / Student WriterIowa Law Review Aug 2008 - May 2010Iowa City, Iowa, UsEdited legal articles and student notes published in two volumes.• Wrote a law review note on Kivalina v. ExxonMobil climate change litigation in the Northern District of California.• Redesigned the Iowa Law Review's website. -
Summer AssociateRobins Kaplan Miller & Ciresi Jun 2009 - Aug 2009Minneapolis, Minnesota, Us• Participated in mock arbitration led by RKMC partners. • Researched consumer lease laws for Best Buy's new technology buyback program. • Wrote an appellate brief for a medical malpractice case concerning juror biases and challenges for cause in the state of Minnesota. -
Director Of Debate & Forensics / LecturerColorado College 2006 - 2007Colorado Springs, Co, Us• Coached the nationally ranked Colorado College debate team. Finished in the Final Four of the NPDA National Tournament. • Recruited and coached over a dozen highly capable students with diverse educational and demographic backgrounds. Students majored in political science, philosophy, economics, bio-science and others. Most students went on to complete graduate degrees after matriculating from Colorado College. • Hosted the NPDA National Tournament, which consisted of booking catering and hotel agreements and site arrangements for hundreds of people from dozens of universities all over the world. The tournament • Served as a member of the cross-functional student life staff, and worked with the Dean of Students and the student life team to promote Colorado College's value and make campus as welcoming to students as possible. • Lectured for two introduction to speech courses.The class focused on both the content of speech writing and the mechanics of public speaking.
Chris Shaw Skills
Chris Shaw Education Details
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University Of Iowa College Of LawLaw -
University Of Missouri-ColumbiaFinance
Frequently Asked Questions about Chris Shaw
What company does Chris Shaw work for?
Chris Shaw works for Truemed
What is Chris Shaw's role at the current company?
Chris Shaw's current role is Head of GTM Partnerships.
What is Chris Shaw's email address?
Chris Shaw's email address is ch****@****ric.inc
What is Chris Shaw's direct phone number?
Chris Shaw's direct phone number is +161723*****
What schools did Chris Shaw attend?
Chris Shaw attended University Of Iowa College Of Law, University Of Missouri-Columbia.
What are some of Chris Shaw's interests?
Chris Shaw has interest in Children, Law, Technology, Marketing, Politics, Civil Rights And Social Action, Education, Reading, Playing Basketball, Sports.
What skills is Chris Shaw known for?
Chris Shaw has skills like Entrepreneurship, Strategy, Start Ups, Leadership, New Business Development, Marketing Strategy, Business Development, Management, Marketing, Debate, Management Consulting, Social Media.
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