• Analyzed marketing and operational spend for Shopify-based e-commerce clients, providing actionable insights that improved return on investment (ROI) across multiple channels. • Created dashboards to track and monitor ROI across marketing channels, helping increase clients’ marketing efficiency by avg of 18% and highest of approx. 45% . • Suggested optimization strategies based on spend and performance data, leading to a 15% improvement in conversion rates for key clients.

BDA MG RoyaleResponsible for reducing request loss for Men's Grooming Luxe and pushing partner's activities for ten metropoles nationwide.Handled city operations, balanced OPS metrics, FBCE (fulfilment of bad customer experience) and supply shaping.Frequently worked with SQL server and databases to maintain metrics like request loss, deliverypercentage, and FBCE.Reduced request loss percent from 14% to 2.7%, ensured 100% deliveries of net requests.