Aaron Smith Email and Phone Number
$10B in revenue driven, $3B under full P&L ownership.Marketing, Digital, Demand, Creative, and Branding executive with 20 years experience including national and global brands like Toys “R” Us, Edible Arrangements, Jo-Ann Fabrics, H&R Block, Equifax, OfficeMax, PUMA, Mizuno, Express, Hickory Farms, Pirelli and more. Consistently ranked in Top 5% of peers at Publicis and Dentsu.My credentials are detailed here, but you may also want to know I’m a chef, musician, outdoor lover, a father, and a “dog person.” I moved to Atlanta to care for my aging father who taught me there’s a joke lurking in every conversation. SKILLS: Brand identity and development, performance marketing, media mix modeling, Ecommerce, digital marketing, CRM & loyalty, analytics, pricing and merchandising, product development and launch, market research, adept in presentation, full P&L management. Shopify, Amazon, Walmart, and social commerce.
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Chief Executive OfficerHigh Voltage Cafe May 2024 - Present -
Fractional Cmo/Vp Marketing & DigitalSelf Employed Jul 2019 - Mar 2024Executive marketing consultant including creative, digital, and ecommerce for national brands both direct and through agencies. Marquee clients include Samsung Mobile, Bed Bath & Beyond, Iris, UrbanStems, myCharge, Audi, Alight HCM, ScopioLabs, Giant, and VuePlanner.
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Vp, Marketing & EcommerceEdible Arrangements May 2018 - Jul 2019Atlanta, Georgia, UsSucceeded/absorbed outgoing CMO role and owned largest P&L in the organization responsible for 2/3 of total company revenue to over 1,200 franchise stores. - Redefined product and merchandising strategy through SKU and pricing rationalization. Eliminated 70% of product bloat with net lift to top and bottom line.- Established first Ecommerce department, developing P&L, building out staff and coordinating with agencies.- Onboarded CRM and increased loyalty through fully automated rewards program- Increased direct revenue by 20% in a shrinking category -
Head Of Marketing & DigitalMizuno Usa Dec 2015 - May 2018Peachtree Corners, Georgia, UsPrior to Japan HQ restructure -Redefined the Mizuno brand identity. Redesigned and re-platformed MizunoUSA.com. Brought management of paid media in-house. Designed digitally augmented retail experiences. Responsible for content development with pro athletes. -
Vp, Group Account Director360I Apr 2014 - Dec 2015New York, Ny, UsClients: Toys “R” Us, Equifax, H&R Block. Highlights: Delivered the most revenue in Toys “R” Us history in any Q4, exceeding $1B in just five weeks. Pioneered the use of multi-touch attribution at Equifax. -
Associate PartnerPublicis Sapient Oct 2007 - Mar 2014Boston, Massachusetts, UsClients: OfficeMax, Jo-Ann Fabrics, Express, Hickory Farms, PUMA, Pirelli, Lane Bryant, Luxottica, Justice, Helzberg DiamondsHighlights: Executive seat on Jo-Ann Fabrics Omni-Channel Board. Author of PUMAs three year digital roadmap. Appointed Director of Ecommerce for Hickory Farms. Consistently banded in Top 5% among 1,200 employees. -
Guest ProfessorThe University Of Akron Sep 2013 - Sep 2013Akron, Oh, UsDesigned and taught class on digital marketing -
Marketing DirectorNiche Retail, Llc Feb 2003 - Sep 2007
Aaron Smith Education Details
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International Academy Of Design And Technology (Iadt)Web Development
Frequently Asked Questions about Aaron Smith
What company does Aaron Smith work for?
Aaron Smith works for High Voltage Cafe
What is Aaron Smith's role at the current company?
Aaron Smith's current role is Challenger Brand CXO + Agency Executive | Retail, CPG, DTC, Ecommerce.
What schools did Aaron Smith attend?
Aaron Smith attended International Academy Of Design And Technology (Iadt).
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