Aaron Smith

Aaron Smith Email and Phone Number

Challenger Brand CXO + Agency Executive | Retail, CPG, DTC, Ecommerce @ High Voltage Cafe
Aaron Smith's Location
Atlanta Metropolitan Area, United States, United States
About Aaron Smith

$10B in revenue driven, $3B under full P&L ownership.Marketing, Digital, Demand, Creative, and Branding executive with 20 years experience including national and global brands like Toys “R” Us, Edible Arrangements, Jo-Ann Fabrics, H&R Block, Equifax, OfficeMax, PUMA, Mizuno, Express, Hickory Farms, Pirelli and more. Consistently ranked in Top 5% of peers at Publicis and Dentsu.My credentials are detailed here, but you may also want to know I’m a chef, musician, outdoor lover, a father, and a “dog person.” I moved to Atlanta to care for my aging father who taught me there’s a joke lurking in every conversation. SKILLS: Brand identity and development, performance marketing, media mix modeling, Ecommerce, digital marketing, CRM & loyalty, analytics, pricing and merchandising, product development and launch, market research, adept in presentation, full P&L management. Shopify, Amazon, Walmart, and social commerce.

Aaron Smith's Current Company Details
High Voltage Cafe

High Voltage Cafe

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Challenger Brand CXO + Agency Executive | Retail, CPG, DTC, Ecommerce
Aaron Smith Work Experience Details
  • High Voltage Cafe
    Chief Executive Officer
    High Voltage Cafe May 2024 - Present
  • Self Employed
    Fractional Cmo/Vp Marketing & Digital
    Self Employed Jul 2019 - Mar 2024
    Executive marketing consultant including creative, digital, and ecommerce for national brands both direct and through agencies. Marquee clients include Samsung Mobile, Bed Bath & Beyond, Iris, UrbanStems, myCharge, Audi, Alight HCM, ScopioLabs, Giant, and VuePlanner.
  • Edible Arrangements
    Vp, Marketing & Ecommerce
    Edible Arrangements May 2018 - Jul 2019
    Atlanta, Georgia, Us
    Succeeded/absorbed outgoing CMO role and owned largest P&L in the organization responsible for 2/3 of total company revenue to over 1,200 franchise stores. - Redefined product and merchandising strategy through SKU and pricing rationalization. Eliminated 70% of product bloat with net lift to top and bottom line.- Established first Ecommerce department, developing P&L, building out staff and coordinating with agencies.- Onboarded CRM and increased loyalty through fully automated rewards program- Increased direct revenue by 20% in a shrinking category
  • Mizuno Usa
    Head Of Marketing & Digital
    Mizuno Usa Dec 2015 - May 2018
    Peachtree Corners, Georgia, Us
    Prior to Japan HQ restructure -Redefined the Mizuno brand identity. Redesigned and re-platformed MizunoUSA.com. Brought management of paid media in-house. Designed digitally augmented retail experiences. Responsible for content development with pro athletes.
  • 360I
    Vp, Group Account Director
    360I Apr 2014 - Dec 2015
    New York, Ny, Us
    Clients: Toys “R” Us, Equifax, H&R Block. Highlights: Delivered the most revenue in Toys “R” Us history in any Q4, exceeding $1B in just five weeks. Pioneered the use of multi-touch attribution at Equifax.
  • Publicis Sapient
    Associate Partner
    Publicis Sapient Oct 2007 - Mar 2014
    Boston, Massachusetts, Us
    Clients: OfficeMax, Jo-Ann Fabrics, Express, Hickory Farms, PUMA, Pirelli, Lane Bryant, Luxottica, Justice, Helzberg DiamondsHighlights: Executive seat on Jo-Ann Fabrics Omni-Channel Board. Author of PUMAs three year digital roadmap. Appointed Director of Ecommerce for Hickory Farms. Consistently banded in Top 5% among 1,200 employees.
  • The University Of Akron
    Guest Professor
    The University Of Akron Sep 2013 - Sep 2013
    Akron, Oh, Us
    Designed and taught class on digital marketing
  • Niche Retail, Llc
    Marketing Director
    Niche Retail, Llc Feb 2003 - Sep 2007

Aaron Smith Education Details

  • International Academy Of Design And Technology (Iadt)
    International Academy Of Design And Technology (Iadt)
    Web Development

Frequently Asked Questions about Aaron Smith

What company does Aaron Smith work for?

Aaron Smith works for High Voltage Cafe

What is Aaron Smith's role at the current company?

Aaron Smith's current role is Challenger Brand CXO + Agency Executive | Retail, CPG, DTC, Ecommerce.

What schools did Aaron Smith attend?

Aaron Smith attended International Academy Of Design And Technology (Iadt).

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