Modesty Obourn Guarente Email & Phone Number

Lancaster, PA, US

Responsible for both marketing strategy, communications, sales support, tradeshows and oversees the execution of multiple commercial and residential product launches for AHF Products - a trailblazer in the home and building products industy.

Overseeing client relationships and strategic integrated marketing campaigns for a B2B agency specializing in the home and building products industry.

• Responsible for all aspects of the New Holland, North America Marketing Communications and media strategies to drive brand awareness to dealers and consumers, includes: media, public relations, promotion, marketing.
• Guided the various needs of the product marketing segments regarding product launches including: photography, video production, creation of advertising, co-op, online and digital, collateral, tradeshows and events.
• Responsible for leading, coaching and mentoring a six-person communication team, as well as the definition and management of the annual advertising and promotional budget.

• Responsible for the management, development and implementation of Residential Flooring communication programs to generate product awareness, increase brand equity, and support solution-based-selling to drive the.
• Worked collaboratively across the organization (product marketing, senior leadership, legal, merchandising, product development, IT, etc…) to create marketing communication strategies, collateral, and robust programs.
• Defined processes and managed project workflow, prioritization and output for the Creative Services team, as well as coordinate the marketing activities of various agencies and vendors.
• Responsible for development and mentorship of marketing communication team, contract negotiation with vendors and budget management.

• Led Product Marketing initiatives and strategies for residential tile flooring division - specializing in luxury vinyl tile/plank and engineered stone, Armstrong's fastest growing flooring category.
• Worked closely with product management teams during development to ensure that products and services met market needs across all channels of distribution and customer types.
• Managed agencies and partnered with internal stakeholders to create comprehensive marketing elements – directed photography, creation of collateral (brochures/sell sheets), sales support and trade show material.
• Led digital marketing initiatives (social media outreach, web-based solutions) for internal sales and consumers – was the driving force behind redesign and launch of Armstrong's retailer/sales focused website.
• Responsible for developing product positioning/branding, creating strategic marketing plans and leading internal teams in the execution of high-profile product launches.
• Performed routine reviews of competitive products - positioning, messaging and innovation, established key product differentiation, value proposition and developed go-to-market strategies.

• Planned and proposed digital marketing solutions for JPL’s client base – focusing on The HERSHEY Company resulting in over $1million in digital projects.
• Met with clients to garner insights in their business and understand their primary online goals and objectives in order to propose successful digital strategies and solutions.
• Collaborated with client’s 3rd party partners to ensure that digital programs are in alignment with other marketing initiatives, including in-store POS, print, social media initiatives, public relations, and paid.

• Managed workflow of web projects and digital marketing initiatives for JPL’s clients.
• Oversaw workflow to execute sales strategy for the Hershey’s Gifts account, includes planning, reporting, budgeting, implementation, creative concepting, deployment and maintenance of website content and e-marketing.
• Led, organized and motivated team members through all facets of production, from design, through development of several websites for The Hershey Company’s core brands– Kisses, Reese’s, Twizzlers, etc.
• Coordinated all facets of integrated digital programs for email marketing and website development including: concept creation, project management, timelines, budget monitoring/tracking and reporting spend on a monthly.
• Utilized Microsoft Project, Omniture, Google Analytics, Microsoft Office (Word, Excel, Outlook, and PowerPoint) and various content management systems.

• Managed the development, design and execution of targeted email campaigns sent to over 7 million QVC customers.
• Collaborated with multiple teams within QVC (Design, Development, Merchandising, Legal, Marketing Sales & Research Analysis, Planning, Broadcasting, and IT) to launch campaigns that publicized and preserved the QVC.
• Composed dynamic copy for direct marketing emails in order to support and promote QVC programming, branding, and QVC.com initiatives.

• Web producer for Tribune Interactive’s Broadcast sites located in the nation’s 28th market, acted as liaison for all Tribune-owned Fox sites and sites in a dual media market.
• Created engaging online content (media galleries, synopses, quizzes, etc) for all Tribune websites – resulting in over a million page views and increased exposure/engagement for Fox programming.Interesting position.

• Supported promotional efforts of the Fox Affiliate/Tribune station serving the Hartford/New Haven market
• Wrote, produced, and edited promotional news and contest video spots on a non-linear digital editing system.
• Handled video production of network and syndicated promotional spots to integrate local branding.
• Responsible for the strategic placement of all on-air spots to maximize viewer awareness.
• Responsible for event planning and coordination to promote station brand awareness to the public.Interesting position highlight - giving out toys to kids to promote the Power Rangers and having the opportunity to hang.

Handled layout production of the Step III Medical Board exams. Edited and proofread exam questions, coordinated the acquisition of images to help increase our pictorial library, organized meeting materials, and acted as support staff during exam review meetings with physicians.