I have more than 20 years of experience working in marketing and consultant roles. Over the course of my career, I have managed all phases of both the creative and technical elements of B2B marketing initiatives, including brand creation, content development, lead generation, channel partner cultivation, and customer acquisition strategies. At Right-side, I was responsible for the company's communication strategy, with a specific focus on driving awareness around the value of new products. I worked closely with customers, field teams and partners to increase the company’s market presence and effectively win its “share of voice” in the press, analyst reports and at industry events.