I am a retail professional with 20+ year experience. expertise in Retail Strategy Planning, Category Management which includes Buying, Merchandising, Range and Assortment Planning, Product Development,Pricing, Sourcing, Planning and Forecasting,Supplier Management, Sales Analysis, Consumer Behavior, Marketing Promotions, Stock Distribution, which delivered the planned sales.Currently am Supporting women empowerment/livelihood projectAt Texzone was responsible for Business Development of International MarketsAt Welspun, was responsible for Development of Welhome Brand.Previous assignment - responsible for Development of Home Hard & Soft Goods out of India for Target Australia. Category Manager - Home with Trent Hypermarket Ltd
Anoothi Jaipur
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Anoothi - HeadAnoothi Jaipur Aug 2022 - PresentAjmer, Rajasthan, India
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Project Director – Anchal Project Usa. AjmerVatsalya - India Apr 2019 - Jul 2023Ajmer, Rajasthan. India -
General ManagerTexzone Information Services Pvt.Ltd Jun 2017 - Aug 2018Mumbai Area, IndiaJob Profile:• To increase the participation of exhibitors for HGH India in Home Décor, Home Textile , Gifts, Homeware and Furniture Categories• Explore International Market & bring in exclusive Pavallions • Explore Domastic Market & bring in specific potential categories• Annual Business Plan :o Develop overall plan for the targeted countries & citieso Plan a Conference/ sales meet in the identifyied countries to make them aware of Indian Market & oppertunities.o Arrange for match making between Potential buyer vs Brands/ Manufacturers, Brands vs Distributorso Arrange for a retail tour for the International Exhibitors to give them feel of Indian retail industryo Arrange for Press Conference in Domestic & International MarketValue addition :• Laise with Media companies and indulge in PR activities• Conceptualise and execute Videos ( voice of Exhibitor & Visitors ) to propogate Texzone
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Category Manager – Brand – WelhomeWelspun Group Feb 2017 - Jun 2017Mumbai Area, IndiaJob Profile:• Develop a range as per seasonal trends which can suit own stores,SIS, Distribution, Ecomm• Annual Business Plan –o Develop overall plan for category, o Strategize growth potential areas and develop plans for execution, including promotions.o Analyze ways & means to grow like for like sales and implement findings.o Ensure that category plan development happens as per set time frame and all adhere to the same. • Liaising multiple stake holders across all channels and Category team.• Streamlining the Process –Merchandising - Designing – Category – Marketing –Packaging -Sourcing – Production – Supply chain to ensure higher fill rates and stock on shelf• Planohram & MDQ’s to be fixed across all channels. Train the sales staff• Responsible for “on time” dispatches while adhering to Quality standards and sanctioned samplesValue addition :• Work closely with SIS,Marketing &Planning Team – to get prominent space with retailer for promotions& related activities. Increase brand visibility.• Work closely with vendors to re-engineer the product as per specifications. Keep costs low and maximize margin.• Proactively developing new plans for promotion & activities to buld up good customer satisfaction -
Category Manager – Home, India (Soft & Hard Goods - Development,Sourcing,Production)Target Australia Apr 2015 - Feb 2017Mumbai Area, IndiaJob Profile:• Develop Annual Business Plan - Explore the opportunity to develop more business and grow overall India business• Liaising multiple stake holders across Australia, Hong Kong, Bangladesh and Local India vendors• Develop a range as per seasonal trends – the simpler, better, cheaper option• Identify vendor with all the parameter – compliance audited factories, which has end to end facility under one roof• Ensure development converts to orders after liaising with multiple stake holders.• Manage Tender for core lines every year to get more saving and support the margin target• Responsible for “on time” dispatches while adhering to Quality standards and sanctioned samplesValue addition :• Work closely with Vendors to develop the factories as per our Quality standard• Work closely with vendors to re-engineer the product as per specifications• Proactively developing new range for upcoming seasons• Ability to work cross-functionally with Australia, Hong Kong, Bangladesh and other stakeholders to deliver and manage products -
Category Managaer - Home TextileTesco Hindustan Wholesaling Pvt.Ltd Nov 2005 - Apr 2015Mumbai Area, IndiaJob Profile:• P&L Accountability of Home Textile • To define, develop and evolve the range and merchandising plan based on location, changing customer trends, net margin, budget, target allocated and previous year’s sales.• Develop Annual Business Plan for category : Range churn, EOSS, New Seasonal ranges, Inventory control, Revenue and Margin. • Responsible for optimum stock availability for stores across India. Co-ordinate with Merchandising, Sourcing, Replensihment, Supply chain, Store Team to get stock on time on the shop floor.• Developed an event calendar in consonance with festivals & seasonality.• Planogram implementation across India. Optimise space utilization for Home Textile.Value addition :• Having a relevant assortment shows positive growth year on year.• Advance Promotions planning & forecasting• Net Margin Improvement on leveraged scale over previous year.• Key line development for the upcoming seasons.• Sales grew by 10% after Plano-gram implementation across all stores in a challenging and competitive environment
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BuyerThe Bombay Store Jul 2002 - Oct 2005Mumbai Area, IndiaProduct devlopment,in store space planning,sales strategy planning for better sale result.stock control managment,visul merchandising.
Shefali M. Education Details
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Wigen & LeighMerchandising & Marketing
Frequently Asked Questions about Shefali M.
What company does Shefali M. work for?
Shefali M. works for Anoothi Jaipur
What is Shefali M.'s role at the current company?
Shefali M.'s current role is Anoothi - Head.
What schools did Shefali M. attend?
Shefali M. attended Wigen & Leigh.
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