I have a very valid reason to tell you why I got into social media — I like grabbing people’s attention. On Facebook, I loved being the most liked comment. I slowly realised that my urges were beyond attention, I enjoyed making content. 10 year old Srishti watched Koi Mil Gaya and was fascinated by the product placement of Bournvita, enjoyed ads on TV with the same energy as the show. 14 year old Srishti wrote IG caption for her friends. Social turned out to be the most accessible, with the quickest feedback loop to understand what gets attention.I ended up working with some of the funniest people on Instagram. Together we put out content which we were all really proud of. And so were our clients at YouTube, Bumble, Prime Video, Google and Swiggy. 🥹🕶️🤏In 2023, I founded Lesssgo, a content agency which is all about satisfying this urge for me and this need for brands. (The name because it is absurd to say Lesssgo followed by a Media Private Limited.) (I may have added the last line just for SEO). I find this entire content business very interesting. I also believe agency should be a happy place for people where they also need to be unoccupied to get the best non-templatized ideas. In a world where brands are becoming people, and people are becoming brands, I’m here for the branded people who’d like to work on people’s brands. And also because khudko market karna important hai