Matt Duffield work email
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Matt Duffield personal email
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I love the moment when a customer's eyes light up because the product exceeds their expectations. I am a marketing manager with 8 years of marketing, customer insights and product strategy experience on Ford trucks and SUVs. My passion for customers, strategic perspective, data story-telling skills, and cross-functional team leadership experience enable me to action customer insights and deliver great products.
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Brand ManagerFord Motor Company Jun 2024 - PresentDearborn, Michigan, Us• Drove Explorer messaging for +80 media by leading brand talks, media interviews and vehicle walk-arounds • Ensured ‘25 Explorer launch success by coordinating ad campaigns, website content and dealer communication -
Product Marketing ManagerFord Motor Company Aug 2022 - May 2024Dearborn, Michigan, Us• Co-led a 4-person team to revitalize the Explorer brand and secure $1B investment by telling a powerful customer story, defining the profit opportunity, and presenting a compelling narrative to senior leadership• Championed $42M of material cost savings through customer-driven product offering changes• Led development of pricing, volume and product mix assumptions for 6 future product proposals -
Customer Insights ManagerFord Motor Company Dec 2020 - Jul 2022Dearborn, Michigan, Us• Led a 3-person team to define the target customer for the next gen F-150 Lightning electric truck thru +200hrs of customer research, extracting insights from syndicated data, and clear story-telling to c-suite leadership• Identified 17 customer opportunities to better serve mountain bikers by securing management support for novel research, leading a 5-person team on 4 experiential immersions, and synthesizing learnings into insights• Re-vitalized the target customer definition for the next gen F-150, advocating customer imperatives both cross-functionally & upward to senior leadership -
Marketing SpecialistFord Motor Company Jan 2019 - Nov 2020Dearborn, Michigan, Us• Led a proposal of 8 recommendations to boost F-150 performance in key sub-segments by analyzing go-to-market tactics, cooperating with strategic partners and gathering input from 15 dealers• Drove key content into the next generation Super Duty truck by building a holistic strategic analysis of competitor growth and an analytical decomposition of heavy duty truck sales to identify areas of opportunity -
Product StrategistFord Motor Company Jul 2017 - Dec 2018Dearborn, Michigan, Us• Led a cross-functional team to build a vehicle proposal that served an unmet customer need, capitalized on a showroom opportunity, achieved sustainability goals, and delivered $200M EBIT growth over other proposals• Drove content optimization by managing and presenting $1.2B in OPEX for future F-250 – F-550 trucks • Launched a fuel economy optimization product that identified $45M+ of profit improvement actions; Scoped, developed, documented, trained, and implemented product on Transit Custom (Europe market delivery van) -
International Product Planning InternFca Fiat Chrysler Automobiles May 2016 - Aug 2016London, England, Gb• Expanded global reach of FCA vehicles by defining vehicle content and features to meet international market needs • Initiated an $43M cost savings project by building and presenting a proposal to senior management• Defined trims, features, and options on the next-generation Ram 1500 for 47 international markets• Expanded the Mopar brand by creating a process to sell Mopar aftermarket accessories globally as factory options• Successfully increased team product awareness by organizing a hands-on Ram truck demonstration for 40 people -
Strategic Marketing ConsultantRise Services Inc. Jan 2016 - Apr 2016Salem, Or, Us• Identified demographic trends of current professional parents by aggregating and analyzing customer data• Conducted qualitative market research (ZMET) to identify key values of current customers• Developed a social media strategy to increase customer engagement, build brand image, and attract more customers -
Graduate Research AssistantThe Center For Unmanned Aircraft Systems Sep 2013 - Aug 2015• Surveyed drone technologies to identify gaps, opportunities, and areas of impact for research and development• Led research team to design and test a drone path planner capable of planning 15 miles in 5.5 seconds• Forecasted drone traffic volumes to identify vulnerabilities of drone sensors and air traffic management systems• Designed, implemented, and tested 4 obstacle-avoidance algorithms for autonomous aircraft path planning• Presented research to NASA, Northrop Grumman, Boeing, and the Air Force to continue $84K of project funding• Increased research impact by 322% by overhauling lab YouTube channel and increasing channel views by 3193 over the course of one year• Analyzed the viability of radar, cameras, and satellite-based sensors for air traffic detection on unmanned aircraft
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Product Maintenance InternVolvo Construction Equipment Jul 2011 - Aug 2013Eskilstuna, Se• Led multidisciplinary teams to determine root cause and identify corrective action for 7 warranty claim issues• Actioned 146 design issues, documented results, and suggested corrective action to product engineers• Drove and verified timely implementation of corrective measures• Researched and analyzed warranty claim data and generated statistical reports for warranty cost reduction• Successfully completed Volvo Geometric Dimensioning and Tolerancing (GD&T) training -
Design For The Developing World - Undergraduate ResearcherBrigham Young University Jan 2013 - Apr 2013Provo, Ut, Us• Identified market opportunities for a simple, low-cost housing solution for developing nations and disaster relief • Applied design thinking with a team to design, manufacture, and test a housing structure that requires only 6 unique components • Delivered and constructed a modular home in 8 hours that costs less than $1480 and can house 8 people• Built and maintained an apparatus to measure 5 key air quality metrics from open-flame cook-stoves• Achieved on-time completion of project development and testing by coordinating and driving team efforts -
Lab AssistantBrigham Young University Sep 2011 - Dec 2012Provo, Ut, Us• Developed creative solutions to machining challenges for various capstone, research, and class projects, and mentored students in proper machining practices• Taught hands-on machining orientation classes emphasizing machine safety and proper machining techniques to freshman students• Utilized applicable experience with manual mill, lathe, band saw, table saw, a wide variety of hand tools and machining procedures, and maintained machinery in reliable, safe working order -
MissionaryLds Church May 2008 - May 2010Salt Lake City, Ut, Us• Led congregation of 34 local members by organizing weekly services and managing volunteer efforts• Taught individuals and groups, and assisted other missionaries to improve teaching skills• Direct leadership responsibility for as many as 20 missionaries• Read, write, and speak Bulgarian language fluently
Matt Duffield Skills
Matt Duffield Education Details
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Brigham Young University Marriott School Of BusinessMarketing -
Brigham Young UniversityMechanical Engineering -
Brigham Young UniversityMechanical Engineering
Frequently Asked Questions about Matt Duffield
What company does Matt Duffield work for?
Matt Duffield works for Ford Motor Company
What is Matt Duffield's role at the current company?
Matt Duffield's current role is Brand Manager - Ford Explorer.
What is Matt Duffield's email address?
Matt Duffield's email address is ma****@****ail.com
What schools did Matt Duffield attend?
Matt Duffield attended Brigham Young University Marriott School Of Business, Brigham Young University, Brigham Young University.
What skills is Matt Duffield known for?
Matt Duffield has skills like Leadership, Data Analysis, Team Building, Market Research, Matlab, Product Planning, Marketing Strategy, Microsoft Office, Microsoft Excel, Engineering, Automotive, Problem Solving.
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