Modupe Adeboye Email and Phone Number

Welcome to my LinkedIn profile! I'm Modupe Adeboye, a highly experienced Senior Marketing Professional.With a wealth of experience in developing and delivering strategic brand & marketing strategies and campaigns which deliver results. I have been instrumental in turning around brand sentiment of organisations from negative to positive and putting brands at the forefront.I’m keen on connecting with you if you are a Director, a CEO or a Senior Leader within a forward-thinking organisation, who is looking to progress their marketing efforts and grow their brand.My experience of working in highly competitive industries such as aviation, telecommunications and leisure travel, means I have a strong understanding of what it takes to develop and deliver marketing and brand activity which cuts through intense markets and delivers against organisational goals. Skills and experience- Creating marketing strategies which set out the brand and marketing vision of organisations- Planning, delivery and analysis of integrated brand and marketing campaigns- Offline and digital marketing channels including media planning- Use of research, insights and econometrics in campaign and media planning- Management and analysis of budgets from £3m to £20m+- Team leadership including recruitment and performance management of marketing teams- Stakeholder management including C-Suite, brand, creative & media agencies and business partnersAchievements- Spearheaded integrated campaigns for Heathrow Airport that shifted brand sentiment in positive direction by 20+ points and helped to increase passenger numbers by 6 million. - Led Heathrow’s most successful brand, TV and digital campaign; Christmas ‘Heathrow Bears’ which generated over 110 million organic views in 11 days.- At EE/T-Mobile optimised £20m+ marketing and brand campaigns, which delivered an increase of 52% in sales in ‘pay-monthly’ plans and record low cost-per-response.Recognition & Awards highlights include:Heathrow Airport Ltd- Travel Marketing Awards Travel Brand of the Year; Best Integrated Campaign of the Year; Best TV Advertisement. - Shortlisted Cannes Lions Awards for Heathrow Bears campaigns- Winner of Brand Finance Most Valuable Airport BrandEE/T-Mobile- T-Mobile’s Liverpool Street Dance campaign Cannes Lions Awards including Gold and Silver Titanium Awards and ITV Advert of the Year.If you are looking to overturn your customers perception of your organisation, drive positive brand sentiment and execute impactful campaigns then it's a perfect reason for us to have a conversation.