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• Led the end-to-end development of a comprehensive customer segmentation model, resulting in a 15% increase in targeted marketing effectiveness, and led the in-depth data analysis to identify key drivers of customer.
• Examined data from web traffic, mobile app usage, marketing campaigns, and 20+ other sources to provide insights into business performance and customer behaviour
• Conduct in-depth market research and benchmark analysis to identify emerging trends, market opportunities, competitor activities, providing market intelligence reports and timely insights to inform strategic.
• Utilised web analytics tools (Google Analytics) to analyse website traffic, user behavior, and content engagement
• Extracted relevant data from social media platforms (e.g., Facebook Insights, Twitter Analytics) to track audience demographics, engagement, and campaign performance
• Utilised Power BI and Power query for creating insightful dashboards, providing stakeholders with real-time visibility into data processing and pipeline performance and implemented automated reporting processes.

• Supported the planning and execution of key projects, ensuring seamless coordination among cross-functional teams, and developed comprehensive project plans, timelines, and milestones, resulting in the successful.
• Identified inefficiencies in existing logistics, procurement, and administrative processes and implemented streamlined workflows, leading to a 15% increase in operational efficiency and reduced cost of over NGN65million
• Developed and maintained regular communication channels for projects between sponsor organisations, communities, and beneficiaries, resulting in improved project transparency and stakeholder satisfaction
• Established a documentation system for project activities, ensuring accurate record-keeping, easy retrieval of information, standardised reporting formats, providing executives and key stakeholders with clear insights.
• Provided critical administrative support for Strategic Initiatives, and coordinated logistics, documentation, and communication for strategic planning sessions and executive meetings
• Managed relationships and acted as liaison with over 50 oil & gas producing Communities and the Commission to resolve conflicts in the face of constant uproar arising from the effect of exploration on the natural.

Nigeria

• Managed large-scale projects and initiatives, introducing new systems, tools and processes to support attaining challenging objectives, delegated tasks to employees to meet productivity target
• Maintained repository of project documentation, including project plans, schedules, presentation, and status reports, and prepared regular project status reports to executive management and stakeholders
• Successfully coordinated and provided project support on executive projects, acted as liaison between the director and the operations manager to ensure all project milestones were met within timelines
• Support the identification, assessment, and documentation of project risks and issues, and collaborated with project managers to develop mitigation and resolution strategies
• Managed fifteen novel indigenous and eight global brand accounts, leading to 92% coverage across the country regarding customer consumption and experience
• Evaluated and made decisions on reported progress from experiential marketing activities to improve brand awareness and consumption, and coordinated proposed visual script content for brand advertising

Master Of Arts - Ma, Business, Management, Communications, And Related Support Services

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Linguistics