Mohammed Dabbagh Email & Phone Number

New York, Ny, Us

Beaverton, Or, Us

Beaverton, Or, Us

In this role, I drive the brand energy, entertainment and influencer marketing vision inclusive of cultural catalyst talent relationships + high-heat collaboration product launches.• Foster and maintain a powerful network of cultural talent relationships through best-in-class service and brand management end-to-end overseeing contracts, seeding, marketing and communications, for short and long-term opportunities.• Strategically integrate talent and product collaborations within Global and North America Brand plans to amplify seasonal, full-funnel campaigns and sport and cultural moments like Be True (Pride), Nike Running, Air Max, NYC Marathon and Super Bowl.• Serve as the New York Fashion Week lead season-over-season identifying and executing 360 partnerships with emerging designers.• Collaborate with Digital on social strategy to deliver data-driven results, often exceeding channel benchmarks.• Execute strategic product seeding year-round in addition to dedicated seeding experiences tied to cultural moments to drive consumer awareness/desire.• Fuel the global collaboration product engine with sharp insights, serving up visionary talent to connect Nike with target audiences.• Mentor and develop junior team members, fostering a collaborative and high-performance culture.Projects include:• Product Collaborations: NOCTA, sacai, AMBUSH®, Jacquemus, Tom Sachs, Off-White, Stüssy, Travis Scott, Cactus Plant Flea Market, Supreme, Matthew Williams, Feng Chen Wang• NYFW Designer Partnerships: Luar, No Sesso, Who Decides War, Tia Adeola, Connor McKnight, Willy Chavarria, Anonymous Club, Head of State• Sport & Culture Activations: US Open, Art Basel, Governors Ball, World Cup, Lunar New Year, Ramadan, Latino Heritage Month, Disability Awareness Month, Super Bowl, All-Star Weekend• Integrated Marketing Campaigns: Be True, Nike Running, Leggings, Serena Williams Design Crew, NYC Marathon, Air Max Day, Lunar New Year• Internal Employee Engagement Experiences

Butner, Nc, Us

Nugget is a kids furniture company with a mission of making furniture for growing imaginations. With a devoted fandom spread by word of mouth, it’s become the hit of the pandemic for parents. Basically, Nugget couches are like Supreme for moms.• Developed and executed content strategy for @nuggetcomfort, leveraging insights and feedback, resulting in +8.7% organic audience growth in a 5-week period.• Partnered with E-Commerce, Product and Customer Experience teams for messaging alignment across owned channels.

New York, Ny, Us

Fashion Our Future 2020 is a voter registration campaign in partnership with Voto Latino, Virgil Abloh, Refinery29, The RealReal, Action Button and 40+ fashion brands. It aims to leverage the power of fashion to engage underrepresented communities in the political process. • Developed overall content strategy and managed day-to-day social resulting in a 3.74% engagement rate (by followers) / 13.22% engagement rate (by reach) on Instagram.• Managed #ModelVoter challenge across TikTok and Instagram in partnership with select creators and IMG talent. This collectively led to 382K engagements and 2.8M views.• Drove audiences to an owned Twitch livestream event with 17 world-renowned DJs garnering over 417K unique viewers.• Partnered with IMG Fashion on talent programming and an on-site activation at NYFW: The Shows.

New York, New York, Us

In this role, I worked on: identifying brand collaborations partners and setting the overarching brand collaboration marketing and communications strategy.• Identified potential collaboration partners to complement existing portfolio of Apparel, Jeans and Underwear categories.• Developed overarching brand collaborations strategy and go-to-market plans for each collaboration inclusive of positioning, launch sequencing, communications and consumer experiences/activations.• Briefed and led development of campaign creative assets, messaging, product naming and legal clearance.• Managed communications and relationships with collaborators, agencies and media partners.• Led and partnered with cross-functional teams and external stakeholders to establish process, set clear product vision, align on business goals and objectives and to define product distribution channels.Reported into the SVP of Brand Experience & Special Projects.

New York, New York, Us

In this role, I worked on: Brand, Retail and Wholesale Marketing for the 205W39NYC and EST. 1978 product lines. I also led the 50th Anniversary brand campaign.• Managed integrated marketing programs across brand, retail and wholesale.• Developed channel-specific content with an emphasis on video and product-focused creative.• Developed 360° marketing and native content programs with strategic partners such as Net-a-Porter, Dover Street Market, SSENSE, Hypebeast, New York Times and more.• Lead contact for 48 wholesale accounts across the globe.• Developed and managed creative briefs for advertising campaigns and social assets.• Executed high-quality global toolkits, guidelines and directives to ensure consistent creative.• Rallied the troops; worked closely with Creative, Sales, Merchandising, PR, Insights, Media, Social, Communications.Reported into the SVP of Marketing, Fashion & Lifestyle.

London, Gb

In this role, I worked on: a team of two managing all brand and retail marketing for the US market.• Developed seasonal brand and retail marketing plans for 10 US stores.• Sourced agencies, creative partners and influencers for seasonal campaigns and activations.• Project managed and executed multiple events simultaneously such as a national party series with Boiler Room (16.4M impressions), pop-up events (8.3M impressions) and college campus activations at 8 universities (+60.4% sales vs LY).• Managed sponsorships of Houston’s Day For Night festival and Interview Magazine’s New York Fashion Week party.• Adapted Global strategies to produce localized consumer activities for Ivy Park and Kendall & Kylie product launches which resulted in 108.4% and 10% lifts in sales respectively• Managed relationships with Global teams and external partners such as Ivy Park, Caruso and Simon Malls.• Managed an experiential agency for the opening of the 10th US store in Glendale, CA.Reported into the Head of US Marketing + International Marketing Manager (UK-based).

New York, New York, Us

In this role, I worked on: global product launches and advertising campaigns and how they translated to retail and wholesale.• Coordinated the development of seasonal collateral for retail, wholesale and digital. This included advertising campaigns, POS marketing collateral, direct mail pieces, e-blasts, e-comm and OOH/co-op advertisements in addition to all global underwear packaging (300+ styles/season).• Partnered with cross-functional teams to align on goals, strategy, regional specific needs, timing and deliverables.• Developed shot lists, managed product samples, and briefed creative for advertising campaign and packaging photo shoots.• Led correspondence and creative approvals for the Justin Bieber "Purpose" World Tour sponsorship.• Developed POS and packaging copy working alongside Legal for clearance. Reported into the Global Marketing Manager + SVP Marketing, The Americas & Global Underwear.

London, London, Gb

In this role, I worked on: supporting direct mail marketing, social media and events, with an emphasis on partnerships and media for the US market.• Oversaw student ambassador program, which grew from 36 to 85 campuses in 2013.• Managed student agency partner and worked directly with 275 ambassadors fielding requests for on-site activation support such as providing merchandise, collateral, vouchers.• Supported with execution of media partnerships targeting students with Her Campus Media, College Fashionista and Cosmopolitan.• Generated discount codes and tracked performance.• Reported weekly on competitor email, website, social and search campaign activity.• Tested and shared feedback on US ecomm and mobile app development.• Analyzed social media reach and engagement using Omniture, coordinated social contests and managed the Trendabl platform.Reported into the US Partnerships Manager and US Marketing Manager.

London, Gb

Boston, Massachusetts, Us