• Spearheaded Bogo product suite expansion across 9+ cities, strategically managing nationwide operations for exponential growth.• Cultivated strategic merchant alliances with top brands such as Subway, Dunkin, Movenpick, Domino’s, Pizza Hut, IHOP, Adidas, and others, overseeing 1000+ lifestyle brands across food, retail, travel, and leisure categories.• Established alliances with key corporate clients like Unilever, Reckitt, PSO, Pak Qatar Insurance and more, handling 100+ corporate deals.• Implemented sales and marketing strategies, leading to 300% company growth since launch in 2016.• Consistently achieved 50% YoY customer growth and maintained 90% retention since 2019, ensuring strong customer loyalty and business expansion.• Introduced Telesales as a major sales channel, contributing 35% to overall company revenue.• Implemented performance marketing strategies to optimize website orders, resulting in a consistent 30% sales contribution.• Devised meme marketing, content and reels strategies to enhance brand virality, increase engagement, and drive conversions, maintaining a strong Top of Mind presence.• Improved NPS score by 30% YoY through regular surveys and market analysis.• Implemented a new revenue channel by offering monthly marketing packages to existing key merchants for enhanced visibility and footfall.• Introduced and executed Mystery Shopping services as an ad sales channel for various renowned brands like IHOP, Espresso, Burger O’Clock, Broadway Pizza, etc.• Formulated Annual Sales Plans, set goals, and allocated budgets and targets.• Led the development of the marketing content calendar and oversaw the content creation and scheduling activities of the design team.• Led the Mobile Application migration process, deploying new features, improving application flow, and implementing UI/UX enhancements.

• Initiated international brand alliances with Hardee's Pakistan.• Expanded into new markets and diversified food categories to cater to various customer segments.• Oversaw new marketing initiatives with targeted content and campaigns.• Implemented a Referral campaign, boosting sales by 50%, and standardized social media responses with templates.

• Assisted in researching and implementing marketing trends, bringing in new merchants/vendors.• Organized 100+ on-ground BTL activities and partnerships with institutes and companies.• Offered client support through Social Media Platforms and live web chat for technical issues.• Collaborated with senior team members to identify and manage risk, maintaining strong client relationships.

• On-boarding of merchants all across Pakistan for UPI cardholders.• Negotiating discounts with merchants for UPI cardholders as a third party.• Making sure marketing of all merchants and their requirements are met.• Aligning teams from all across Pakistan to onboard all merchants requested by UPI.• Mystery shopping in order to make sure the process is smooth.• Deploying teams to train staff and educate them about UPI discounts.• Troubleshooting and problem solving in case of any need through customer support teams.

• Managed outbound sales of vehicles globally, covering regions from Japan to Uganda.• Conducted lead generation through Yellow Pages and online research for potential customers and dealers.• Handled account management, payment recovery, and allocation from clients.• Oversaw supply chain and shipment management of sold vehicles, ensuring smooth document handover to customers.