At Starcrest Communications I looked after the planning & buying across the entire group’s clientele. Some of the names included Etisalat Pakistan & Afghanistan, Huawei, OPPO, Hayat Kimya, English Biscuits, Haier & SnackVideo.

Having lived Coke for over 7 years, I came to Vietnam to lead the business. In a short span of 4 months, I have been able to create case studies on Fanta & Sprite which are identified to be submitted in this 2013’s global Coke Marketing & Commercial Excellence Award..The job description included:- Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.- Provide market feedback to the company leadership… Show more Having lived Coke for over 7 years, I came to Vietnam to lead the business. In a short span of 4 months, I have been able to create case studies on Fanta & Sprite which are identified to be submitted in this 2013’s global Coke Marketing & Commercial Excellence Award..The job description included:- Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.- Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.- Drive increased revenue and profit to achieve the Company`s ambitious growth.- Planning and coordinating the implementation of business plans Show less

- Started work on the assignment in Aug 2006. Have developed and executed communication plans across the KO portfolio- Successfully launched CSoL in Pakistan along with many other campaigns – Coke & Meal, Coke Brrr, Coke Studio, Coke Ramadan, Sprite Water Fight, Sprite Teen Refresh, 3G (new variant) Launch, Fanta Play, Minute Maid Pulpy Orange Launch.- Responsible for creating and executing annual media budgets based on the brand calendars- Responsible for creating… Show more - Started work on the assignment in Aug 2006. Have developed and executed communication plans across the KO portfolio- Successfully launched CSoL in Pakistan along with many other campaigns – Coke & Meal, Coke Brrr, Coke Studio, Coke Ramadan, Sprite Water Fight, Sprite Teen Refresh, 3G (new variant) Launch, Fanta Play, Minute Maid Pulpy Orange Launch.- Responsible for creating and executing annual media budgets based on the brand calendars- Responsible for creating annual IMCs for each brand based on the B3 indicator targets- Have in-depth understanding of the B3 numbers, brand love scores and Ad Recognition analysis and is also able to tie it up with the communication plans for each brand- Have lead many projects which have been tagged as “first of its kind” specially in the local media industry:i. 25 channel TV road block along with 6 channel radio road block for Coke Studio – ROI of over 600% on media investmentii. This campaign was also tagged as one of the biggest IMCs with the digital campaign becoming Pakistan’s largest white-labelled digital campaign – 3% response rate on mobile downloads and over 200,000 facebook fansiii. Content integration across different programs on various channels for all brands – based on brand’s positioning. This included interactive movie sponsorship on HBO for 3G, live interactive chat on WWE Smack Down for 3G, 14 program content integration for Sprite – completely FREE OF COST!iv. 7 content integrated TV programs on Coke & Meal platform whereby the biggest chefs were picked up and the entire shows were branded based on brand’s communication objectives – completely FREE OF COST!- Developed media flowcharts with weekly media weights across brands- Responsible for ensuring that the media weights are delivered across brands to ensure brand communication objectives- Productivity achieved for each year was a minimum of 20% over media investment Show less

I was responsible for developing and executing marketing calendars for 4 products:i. Gerry’s Net – ISP with pre-paid cards. Became the 2nd biggest ISP in Karachi until the time I leftii. Gerry’s Fax – Fax-over-IP serviceiii. Corporate Service – high speed internet over wireless radio, DSL iv. E-Commerce – www.pakistanishop.com became the biggest Pakistani online portal during my tenure

- Orienttec was the interactive marketing unit if Orient McCann Pakistan- Primary responsibility involved business development for this unit which dealt in interactive advertising – web-site development, Portfolio development on CDs, web advertising