• Led the day-to-day of Marketing Mix Modeling (MMM) engagements as an engagement and project manager for Fortune 100 clients across gaming, telecommunication, automotive, financial technology, and athletic apparel industries• Identified and presented budget optimization recommendations to client C-level and media agency executives, leveraging Neustar’s proprietary software, to support their ROI/CPA targets and strategic goals• Executed and delivered various ad-hoc client requests, providing tailor-mode analysis and reporting, such as testing and comparing the sales lift of different media budgets to assessing the synergistic relationship between certain marketing channels during the holiday season• Managed timelines for quarter-to-half year engagements across several client accounts simultaneously, collaborating with modeling, product, data, and engineering teams in multiple time zones across the globe to ensure milestones are hit and deliverables arrive in a timely manner• Supplied insight on video game industry sales model to help secure a successful RFP for a Fortune 10 Gaming Company• Founded and Co-Chaired Neustar’s first Employee Resource Group, NeuBUILD, working with a five-person committee board to execute programming and development events for our Black employees and allies, growing the group to 70+ members

Marketing analytics consulting

DASH Ventures (DASH) is a Jordan-based early stage venture capital firm investing across the Arab region and internationally.• Conducted business due diligence on potential investments through pitch deck analysis, market and competitive research, and screening interviews with start-ups• Produced screening reports on investment opportunities, analyzing market size, operations, management, competition, investment rationale, and associated risks• Collaborated with portfolio companies on building solutions to challenges concerning strategy and business development

• Composed market entry manuals for clients on Middle Eastern nations, detailing the business climate, macroeconomic indicators, main sectors of investment, trade laws, political landscape, and business culture• Delivered weekly e-mails to our member base that identified relevant economic news and key business tenders in the region from major international organizations such as USAID and the World Bank

• Worked with the Innovation team across France, Singapore, and the US to build new products, services, and businesses for business travel• Researched markets and Small & Medium Enterprises in Southeast Asia in order to develop complex business models to calculate travel spend and other rare data• Drafted a User Guide for the department’s latest phone application, Carla