Moe Mcleod Email & Phone Number

Twin Cities, Mn, Us

Drive and oversee Inbound Growth and GTM strategies to reach company goals in the Faith, Education and Child Care markets. Focusing on demand and lead generation through a multi-channel, full-funnel approach, including paid ads, content marketing, SEO, ABM, email nurturing, and marketing automation.• Lead a digital team to allocate, invest, and optimize marketing budget across channels to meet pipeline and revenue targets.• Utilize data-driven methodology, analysis, and measurement for continual improvement.• Relentless experimentation and testing to drive success.• Growth through lead and demand generation to increase qualified opportunities.• Improve operational processes and reporting for inbound initiatives.• Maximize efficiency and effectiveness of HubSpot marketing automation.• Data analytics for marketing performance and data-driven decisions.

Murrietta, Ca, Us

Oversee strategy and implementation on digital marketing initiatives focused on SEO, Paid Ads, Content Marketing, and Social Media.• Inbound marketing, including organic, paid ads, and email nurturing.• Deep dive audit to determine issues, gaps, & opportunities.• Technical SEO & Page speed optimizations.• Keyword research, competitor analysis, and industry deep dive.• Site Structure/Architecture.• On-page and off-site optimizations.• Conversion rate optimizations.• Performance analytics & reporting.

Carlsbad, California, Us

Spearhead and manage the paid advertising department for Digitopia, a certified Diamond HubSpot partner. Responsible for ensuring the success of omni-channel paid advertising, ABM and technical SEO for all clients; manage a team of talented specialists; and staying at the forefront of latest trends, best practices, and key strategies.• Develop and oversee successful omni-channel strategies that generate the highest possible ROI for SaaS and B2B brands.Manage internal and external teams of inbound marketing specialists, ranging from paid specialists to SEO technicians.• Drive targeted, intent-based traffic to full funnel campaigns.• Manage campaign budgets, expenses and project timelines.• Calculate and prove ROI, while forecasting future growth and opportunities.• Analyze performance data and implement appropriate action plans to achieve target goals.• Generate internal and client-facing reports with key metrics to provide visibility and understanding.• Client strategy calls and meetings around campaign initiatives and planning.• Work closely with other marketing channels to collaborate, share data and execute within our digital ecosystem.• Champion the development and growth of department products, people and processes.

San Marcos, California, Us

Planned, managed and drove multi-channel digital marketing efforts for clients and internal initiatives, including paid search, paid social, SEO content marketing, email marketing, and optimizing campaigns. • Was responsible for developing and delivering successful, long-term marketing strategies and programs that drove brand awareness, conversions, and loyalty. • Collaborated and worked with key team members to ensure complete execution, from strategic planning, asset development, and campaign launch.• Managed cross-channel campaign timelines, budgets, and forecast for growth opportunities.• Reviewed, analyzed, and audited performance to ensure goals and ROI were achieved.• Reviewed campaign performance, results, and necessary strategies with key stakeholders.• Worked closely with sales and account management in client onboarding and marketing strategies.• Stayed abreast of latest marketing trends, best practices and developed processes.

Murrieta, Ca, Us

Managed SEO and Paid Ads for clients, and was responsible for the successful execution of client initiatives.• Managed digital marketing projects for clients and internal initiatives.• Spearheaded company’s marketing push into new industries.• Implemented business development strategy to create referral partners for white label services.• Helped redefine products and services to increase profit margin while reducing implementation costs.• All areas of SEO including Technical SEO, Audits, Content Marketing, Keyword Research & Competitor Analysis, Site Structure/Architecture, On-Page Optimizations, Backlink Management, Directory Management, Local SEO, Page Speed Optimizations, and more.• Managed Google AdWords campaigns from monthly spend of $10,000 to $100,000.• Created SEO & PPC reports for clients.• Client communication including reviewing SEO and PPC reports and progress.

New York, New York, Us

• Consulted with small and mid-size businesses for mobile and video marketing.• Google AdWords campaigns.• Keyword analysis and competitor analysis.• Landing page optimization.• Calculated campaign ROI based on budget and spend allocation. • Business development and sales consulting.

• Offered complete marketing and back-office solutions to small Foreclosure Rescue, Loan Modification, and Short Sale firms.• Integrated SaaS CRM and CMS for clients to maximize marketing and sales workflow and streamline processes.• Created online marketing and offline marketing campaigns.• Implemented performance tracking for monitoring and optimizing.• Business development and forming referral partner relationships to drive business.

• Managed Marketing initiatives for group of real estate businesses.• Implemented a centralized CRM system based on spreadsheets and real estate software.• Systemized sales workflow and automated redundant tasks.• Implemented and tracked marketing campaigns based on print, email, telemarketing, seminars, and referral partners.• Designed, implemented, and managed company websites.

Costa Mesa, California, Us

• Built complex, web-based and desktop applications for the Marketing and Insurance department.• Front-end development in Classic ASP, VB6, ASP.NET, VB.NET, JavaScript, VBScript, XML, XSLT, XHTML, HTML, CSS.• Web design utilizing Adobe Photoshop and Illustrator.• Provided front-end consulting during client requirements gathering phase.• Worked directly with business analyst, project manager, and internal client for post-launch support.