With over 20 years of experience in media agencies, I am a seasoned and versatile media director who leads data and performance media solutions for Hyundai at INNOCEAN Brazil. I have a strong track record of building client and team relationships through leadership, building capabilities, and developing myself and my teammates.In my current role, I oversee the media operation and strategy for Hyundai, one of the leading automotive brands in the country. I have successfully implemented innovative and effective campaigns across digital platforms, using 360º video, sales ad format, interactive banners, music streaming, and online sales platforms. I have also leveraged data management, attribution, and performance marketing to optimize the consumer journey and deliver results for my client. I am passionate about finding new ways to connect with consumers and create value for brands through media.