Mo Goodfellow Email and Phone Number

Available to coach & mentor and for freelance projects, including Brand development, Marketing strategy & planning, PR and Events. An excellent communicator with strong strategic and operational project management skills, I have a passion for setting and achieving high standards and am focused on delivering results in all of my work and getting the ‘job done’. My experience to date is in brand marketing, omni-channel marketing, promotions & incentives, events. PR and communications mainly in premium cosmetics, skincare & fragrance, expanding to jewellery, homeware and celebrity brand / product lines, and more recently branching into manufacturing / B2B. If you have too much on and can no longer focus on the 'bigger picture' and just need someone reliable, without the sales pitch or marketing jargon, who can help get something sorted, why don't we have a call!

• Led the development of the global brand strategy for marketing communications and PR at Apollo Fire Detectors.• Implemented innovative brand initiatives to enhance brand visibility and drive engagement.• Collaborated with cross-functional teams to ensure brand consistency and alignment with company goals.

In my 10 years with Estee Lauder companies, I found myself climbing the career ladder through recommendations of my peers. I worked in several different roles which has given me a great deal of experience and helped me with the ability to see the ‘bigger picture’. Disciplines covered included Product management including forecasting, Marketing programmes & promotions for stand-alone stores and also in conjunction with major Department stores, PR communication and events, Creative services and in store displays, Education and training, Sales support, Advertising and PA / event management. More behind the scenes has been development and testing of systems, Credit & Financial services and customer service support. The company itself grew enormously in this time too, from owning 4 companies – Estee Lauder, Aramis, Prescriptives and Clinique to 22 when I left. This in itself taught me a great deal and I feel my time at Estee Lauder has had a great impact on my career. It really cemented brand loyalty and company ethics, as well as being able to deal with change and massive growth.