Govern XM, DXP, and design at the intersections of the brand, technology, and experience; invent and integrate new solutions for the rapidly changing technology, trends, and behaviors.

Solstice Platform enables households to remotely connect with renewable energy sources in their area online, in minutes, eliminating the necessity of installing solar panels or making any upfront payments. The Solstice community solar program is renter-friendly and saves between 10% and 50% on monthly energy costs --depending on location, without requiring any installation.

Help ADNOC innovate and build their brands around technology habits, user experiences, and cultural relevance -not media habits.

Led B2B and B2C marketing and digital transformation for 10 subsidiaries across 5 sectors with exports to over 25 countries. List of subsidiaries: Jericho Cable Car, Sinokrot Food Industries, Zadona Agro-Industries, Palestine Gardens, Sinokrot Cold Chain, Sinokrot Global For Markets Development, Capital Gate Consulting Services, ULTIMIT Advanced Turnkey Solutions, Palestine Feed, and Al-Quds Holding.

Direct UCI and subsidiaries' marketing communications (in-house: from branding/marketing strategy to execution) and product innovation. A total of $40m in assets and other affiliated companies.Product innovation milestones:• NPD of UCI's flagship project (TABO.ps), from scratch: web app helps potential land buyers to navigate masterplans, view available plots through virtual experience, and buy those plots online. TABO.ps admin management system covers the lead generation, customer acquisition and provides complete analytics for the funneling process. Info: https://youtu.be/WB_icRaIJG8 • NPD of UCI's award-winning CRM platform provides complete analytics, including funneling and marketing KPIs (including offline marketing).• Other projects: Etihad Villas, Ahlia Insurance Group, MENA Geothermal, UCI-CEO TED Talks.

Building digital experiences, and providing product innovation consulting services.

Brand and create advertising and corporate brand guidelines. Create websites mockups, and translate layouts into CSS/HTML UI components. Lead the first interactive web department in Palestine (dynamic, interactive content using Adobe Flash/Flex) ---Accounts: Rawabi, Cairo Amman Bank, UNRWA, Palestine Commercial Bank, Palestine International Festival, and UCI.

Provide businesses with a new generation of rich Internet applications (RIAs) and cross-platform desktop applications, developed using Flex Builder (ActionScript/Flex framework). Providing an exceptional interactive customer experience.