• Provided actionable recommendations to C-level management and cross-channel teams by translating analytics data.• Developed and maintained the quality & timeliness of dashboards used by the Marketing, product, and executive.•Provided reporting dashboards to meet the needs of stakeholders

• Defined KPIs and eCommerce Marketing Goals + ROI Analysis• Identified opportunities for new features, content, and enhancements of existing features based on customer needs• Executed campaigns for brands across Marketing Funnel - Awareness, Consideration & Purchase.• Generated dashboards on key digital marketing metrics including CAC, CPO, CPA, CPL, CTR, CPC, CPM, etc.• Performed data extractions using QlikView, Google Analytics, and other relevant sources for maintaining… Show more • Defined KPIs and eCommerce Marketing Goals + ROI Analysis• Identified opportunities for new features, content, and enhancements of existing features based on customer needs• Executed campaigns for brands across Marketing Funnel - Awareness, Consideration & Purchase.• Generated dashboards on key digital marketing metrics including CAC, CPO, CPA, CPL, CTR, CPC, CPM, etc.• Performed data extractions using QlikView, Google Analytics, and other relevant sources for maintaining defined reports on a daily, monthly, and quarterly basis. Show less

- Research the market to understand what's popular, what customers like, and what other businesses are doing.- build a unique brand that shows their values and makes them stand out.- Created digital marketing plans using social media, SEO, content, emails, and working with influencers.- Monitored how well the website is doing and made it better so more people buy things.- Found good partners and worked with them to reach more customers.

- Generated dashboards on key digital marketing metrics including LTV, CAC, CPO, CIR, CPA, CPL, CTR, CPC, CPM, etc.- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. - Measuring and reporting on the performance of all digital marketing campaigns. - Setting up and optimizing Google Analytics goals and tracking/conversion pixels. - Budget management. - Coordinate Marketing Project - Google Ads Campaign Manager

- Creating and optimizing online campaign. - Performing A/B testing & ROI optimization. - Exploring other digital channels & new media.

- Creating and optimizing online campaign. - Performing A/B testing & ROI optimization. - Exploring other digital channels & new media. - Setting up and optimizing Google Analytics goals and tracking/conversion pixels.- Scaled customer acquisition through Google Ads . This was achieved through robust account optimization – structure improvements, rigorous A/B testing of ad copy and landing pages, optimization of Retargeting, use of Google Ads scripts for automation and other… Show more - Creating and optimizing online campaign. - Performing A/B testing & ROI optimization. - Exploring other digital channels & new media. - Setting up and optimizing Google Analytics goals and tracking/conversion pixels.- Scaled customer acquisition through Google Ads . This was achieved through robust account optimization – structure improvements, rigorous A/B testing of ad copy and landing pages, optimization of Retargeting, use of Google Ads scripts for automation and other initiatives.-Built processes and detailed marketing dashboards for evaluating campaign performance Show less

-Created PR plans and strategies for FINEX 2019.-Created PR plans and strategies for ELECOMP 2019.- Designed and developed responsive marketing e-mails and sent to potential customers using Mailchimp.- Created and executed successfully multi-channel marketing campaigns which promoted the latest news / offerings.- Established a social media presence by setting up pages on Facebook, Instagram and Twitter and uploaded content to these platforms on a weekly basis to drive audience… Show more -Created PR plans and strategies for FINEX 2019.-Created PR plans and strategies for ELECOMP 2019.- Designed and developed responsive marketing e-mails and sent to potential customers using Mailchimp.- Created and executed successfully multi-channel marketing campaigns which promoted the latest news / offerings.- Established a social media presence by setting up pages on Facebook, Instagram and Twitter and uploaded content to these platforms on a weekly basis to drive audience engagement. Show less

Administrating digital marketing operations- Creating & conducting 360° digital operations- Managing Google Ads operations - Managing e-mail marketing operations