Mohab Hussein Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Key Responsibilities:1. Strategic Marketing Planning:Develop and implement integrated marketing strategies for IELTS and student placement services for both UAE and Oman markets.Collaborate with regional and global teams to align local strategies with organizational goals.2. Campaign Management:Plan and execute multi-channel marketing campaigns (digital, social media, offline, and events) to promote both services.3. Market Insights and Analysis:Conduct… Show more Key Responsibilities:1. Strategic Marketing Planning:Develop and implement integrated marketing strategies for IELTS and student placement services for both UAE and Oman markets.Collaborate with regional and global teams to align local strategies with organizational goals.2. Campaign Management:Plan and execute multi-channel marketing campaigns (digital, social media, offline, and events) to promote both services.3. Market Insights and Analysis:Conduct market research to understand local customer needs, preferences, and competitive landscapes.Identify growth opportunities and refine strategies based on market trends and customer feedback.4. Stakeholder Collaboration:Work closely with cross-functional teams, including leadership, destination management, IELTS & SP operations, and regional & global marketing teams, to ensure seamless execution of marketing initiatives.5. Budget Management:Manage marketing budgets effectively, ensuring optimal resource allocation and ROI on campaigns and initiatives.6. Team Leadership:As part of the leadership team, I mentor and guide marketing team members to achieve individual and team objectives.7. Brand Management:Enhance brand awareness and reputation for IELTS and IDP's student placement services across the region.Ensure consistent messaging and brand identity across all marketing activities. Show less

Cairo, Egypt

Key responsibilities:1. Leadership & Team Development:Provide strategic leadership to the regional digital advertising team in MEA, CIS & EU, ensuring their growth and alignment with organizational goals.2. Regional Digital Strategy:Define and implement the digital advertising strategy for both IELTS and Student Placement services across the region.Align regional plans with global objectives, tailoring strategies to local market dynamics and customer… Show more Key responsibilities:1. Leadership & Team Development:Provide strategic leadership to the regional digital advertising team in MEA, CIS & EU, ensuring their growth and alignment with organizational goals.2. Regional Digital Strategy:Define and implement the digital advertising strategy for both IELTS and Student Placement services across the region.Align regional plans with global objectives, tailoring strategies to local market dynamics and customer behavior.3. Performance Optimization:Oversee the execution of high-impact digital campaigns across all channels, ensuring optimal ROI.Continuously refine strategies based on data-driven insights and emerging digital trends.4. Data-Driven Insights:Leverage advanced analytics to evaluate customer journeys, identify key touchpoints, and optimize conversion funnels.5. Budget Management:Manage and allocate regional digital advertising budgets effectively, balancing short-term performance goals with long-term growth objectives.Ensure resource allocation aligns with high-priority campaigns and key market opportunities.6. Innovation & Experimentation:Designing experiments, A/B tests, and new growth initiatives.7. Collaboration & Stakeholder Engagement:Work closely with cross-functional teams, including global marketing, product teams, and regional stakeholders, to ensure consistent messaging and campaign synergy.Build and strengthen partnerships with digital platforms (Google, Meta, etc.) and external agencies to leverage market expertise.8. Regional Trends & Best Practices:Stay ahead of emerging digital advertising trends and technologies, ensuring the region adopts best practices. Show less

Cairo, Egypt

Responsibilities:- Built a strong team to help and support managing all advertising campaigns for both IELTS test andStudent Placement services across the region.- Drove new and creative growth strategies to support the global digital transformation plans andstrategies.- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channelsand customer touch points.- Measure and report performance of all digital marketing… Show more Responsibilities:- Built a strong team to help and support managing all advertising campaigns for both IELTS test andStudent Placement services across the region.- Drove new and creative growth strategies to support the global digital transformation plans andstrategies.- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channelsand customer touch points.- Measure and report performance of all digital marketing campaigns, and assess against goals.- Identify trends and insights, and optimize spend and performance based on the insights.- Plan, execute, and measure experiments and conversion tests. Show less

Dubai, United Arab Emirates

Responsibilities:Manage all advertising campaigns for both IELTS test and Student Placement services across multiple digital marketing channels including Search Marketing, Display Marketing and Social Media Marketing (Facebook, Twitter and Instagram).Allocate yearly and monthly regional budget per country/city and optimize spending across paid channels including paid search and paid social marketing campaigns. (Certified by Google AdWords)Undertaking online advertising… Show more Responsibilities:Manage all advertising campaigns for both IELTS test and Student Placement services across multiple digital marketing channels including Search Marketing, Display Marketing and Social Media Marketing (Facebook, Twitter and Instagram).Allocate yearly and monthly regional budget per country/city and optimize spending across paid channels including paid search and paid social marketing campaigns. (Certified by Google AdWords)Undertaking online advertising activities to boost the numbers of IELTS test takers for each office in the Middle East (UAE, KSA, Oman & Egypt) and Turkey, in order to achieve their targets.Work closely with the student placement destination managers (Australia, UK, US, Canada & New Zealand) to generate qualified leads through long term campaigns and promoting any clients/universities office visits, mini fairs and IDP main events study abroad roadshows/fairsEnhance the online campaigns performance based on the feedback from the offices across the region and the data from the advertising platforms.Design Search Engine Optimization (SEO) simple strategies (including meta data, content and keywords)Analyze and evaluate websites traffic through Google Analytics and create monthly reports for website visits to know the user behavior and enhances the user experiment on the website, in order to optimize the web content and campaigns.Support the rest of my team on: Social Media (including Facebook live session using Belive.tv platform), Website content upload (including HTML pages), SEO (providing keywords), Designs (edit or create basic designs using Adobe PS) and SMS & Email MarketingAchievements:- Achieved 100+% of my targets/online leads for both IELTS & SP services for 3 consecutive years at IDP Education.- Winner & Runner up for Global Marketing Excellence Awards 2016 (2 different campaigns)- Winner for Middle East Student Placement Marketing Excellence Awards 2017 Show less

Egypt

Responsibilities:Maximize the digital marketing department revenue/conversion and meet or exceed individual and team targetsCoach, develop and assist in career development at the individual and team level (Email Marketing, SEO, Content Creation, PPC Campaigns, Social Media and Campaign Analysis)Develop and monitor performance plans to include developing action plans based on weekly and monthly analysis of all performance metricsManage the PPC campaigns through… Show more Responsibilities:Maximize the digital marketing department revenue/conversion and meet or exceed individual and team targetsCoach, develop and assist in career development at the individual and team level (Email Marketing, SEO, Content Creation, PPC Campaigns, Social Media and Campaign Analysis)Develop and monitor performance plans to include developing action plans based on weekly and monthly analysis of all performance metricsManage the PPC campaigns through Google AdWords (Search & Display) and Facebook Ads along with the rest of the PPC teamRegularly monitor individual productivity metricsContinuously analyze and evaluate the department productivity and identify opportunities for any improvementsManagement reporting Show less

Egypt

Responsibilities:Create new content for OneCard website, blog, newsletters, landing pages and other communications channels such as SMSs, press releases and forums articles.Build keywords strategy for the SEO using Google Keywords Planner & Google Analytics. Optimize website's content, images, videos and blog articles along with the offsite optimization including website's back-links, creating articles and promotions on any relevant forums or blogs, add website to reputable web… Show more Responsibilities:Create new content for OneCard website, blog, newsletters, landing pages and other communications channels such as SMSs, press releases and forums articles.Build keywords strategy for the SEO using Google Keywords Planner & Google Analytics. Optimize website's content, images, videos and blog articles along with the offsite optimization including website's back-links, creating articles and promotions on any relevant forums or blogs, add website to reputable web directories and YouTube videos optimizationManage the website banners using Open-X, Adzerk and Adbutler servers and monitoring banners statisticsCreate Email marketing calendar using all available segments at database and send tracked emails (campaigns, transnational and targeted) via Open Email Marketing Manager serverCreate new design ideas/wire-frames for all online and offline marketing materials including newsletters, landing pages, advertising banners and printing materials (flyers, posters, roll-ups, user guides, ……etc.)Support on managing and monitoring the social media channels (Facebook, Twitter and YouTubeGood Knowledge about: - Online marketing planning- Campaign analysis- Facebook Ads- Google AdWords campaigns (PPC)- Google Analytics reporting- Designs QA- Photoshop- Basic HTML information Show less

Egypt

Responsibilities:Web content creationSearch Engine Optimization (SEO)Social Media OptimizationCreate new design ideas/wire-frames for all advertising materials

Egypt

Responsible for company monthly target, deal, negotiate with customers, get a new clients, follow up customer special requests & reach the customer satisfaction to a successful level.