Analysis of customer research, current market conditions and competitor information in order to formulate marketing strategies. Development of annual marketing budgets and working on their effective implementationsMonitoring and reporting the effectiveness of all marketing activities Regular liaison and management of PR and media agencies. Devising the company social media strategy and responsible for the set up and moderation of social media platforms including company blog.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.

Researching markets to identify opportunities for eventsliaising with clients to ascertain their precise event requirements.Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets).Agreeing to and managing a budget.Securing and booking a suitable venue or location.Coordinating venue management, caterers, stand designers, contractors and equipment hire;Organising facilities for car parking, traffic control, security, first aid, hospitality and the media;Identifying and securing speakers or special guests;Planning room layouts and the entertainment program, scheduling workshops and demonstrations.Coordinating staffing requirements and staff briefings.Selling sponsorship/stand/exhibition space to potential exhibitors/partners; Preparing delegate packs and papers. Liaising with marketing and PR colleagues to promote the event. Liaising with clients and designers to create a brand for the event and organizing the production of tickets, Posters, catalogs and sales brochures;Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;Overseeing the dismantling and removal of the event and clearing the venue efficiently;Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well-known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers’ future.Recruit a fair proportion of new manpower to the present agency force, Groom the new force to work on a professional basis and make a need time selling.Practice the segmental activity, to ensure better focus on target marketResponsible for Guiding & Mentoring the sales team, Responsible for formulating Sales Strategies & plans.Build up a long-term relationship with the agents & the clients, which in turn bring many more opportunities of sale to the organizationAdministering activisation & certification programs to advisors.Ensure proper implementation.Documented complete details regarding scope of work.Prepared Investment documents covering all agreed details and secured Clients acceptance.Maintained perfect coordination with the Advisors to enforce performance of the Sales as per the terms. Initiated appropriate action for claims.Periodically prepared & submitted Business Opportunity Programs to the Financial Advisors.Providing effective Training programs on month on month basisPrepared daily schedules and monitored operation thereof, group meetings.

Spice Telecom, the brand name of Spice Communications, Spice Telecom is a leading GSM mobile service operator with pan India licenses. With a customer base of over 47 million in 17 service areas, operations are soon expected to start in Kolkata & West Bengal, North East & Assam, and J&K. A frontrunner in introducing revolutionary tariff plans, Spice Telecom has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.Contributed project design inputs and provided materials for Promotions.Identifying a new Distributor to the Industry and Recruiting Sales Executives.Successfully executed several Marketing projects such as New town Launch, New Tariff and Value added services launch.Gained comprehensive knowledge of Sales and marketing.Improving retention percentage month on month.Developing good relationship with Distributors and Retailers.Effectively utilized relevant material specification references used for the promotion of Brand.