Part of the core team that established a new retail bank – meem -that launched in Jan 2015. Responsibilities spanned across multiple areas to establish the new business entity, and include: Founded the Business Intelligence Department from the ground up. Successful in recruiting, motivating and retaining quality staff by creating a positive work environment resulting in increased staff retention. Managed, analyzed and reported KPIs and business performance to Senior Management. Worked with various departments to improve their performance based on output of analytics. Developed Management Dashboard and Assets analysis pack, Liabilities pack, and Social Media performance. Led social network analysis and promoted strategic awareness for the use of social networks to reveal and monitor consumer sentiment, brand awareness, communication, and information flow. Developed and managed the financial model and 5-year forecast for the new bank. Created and managed 360˚ research plan that formed the bank products and improved customer service. Plan includes customer experience; Mystery Shopper; brand tracking; competitor landscape. Established tracking for competitors’ activities and products offerings and their impact on the business. Created a Digital Innovation newsletter to induce the culture of continuous innovation in the bank. Developed complete project plan while engaging Heads of Business. Monitoring of activities and highlighting potential issues.

Managed and assisted in analyzing, planning, and development of organization’s objectives in order to achieve business growth, cost reduction, and financial profitability. Developed process to handle mail returns with potential savings of 5M p.a. Analyzed remote channels and improved ATMs performance by developing profitability model and implementing action plan to reduce costs. Improved sales campaigns success ratios by developing systems to enhance data quality. Designed model to increase penetration of Private Banking customers.

 Built tools to assess current position and identify areas for improvement: Management Dashboard, sales performance, attrition and penetration tools, cross-sell ratio, customer segmentation, and customer satisfaction. Developed churn predictive modeling program that led to development of preventative treatment program. Identified low profitability and negative net margin clients, and improved status by creating model for propensity of cross-selling. Calculated client lifetime value to identify most valuable clients worthy of premier/elite status, exceptional service handling, and profiling for key driver identification. Provided insight of market developments and competitor activities. Helped formulate product offering and pricing. Worked with sales teams to produce successful sales programs through evaluating customer needs and expectations; identifying opportunities within customer segments; production of sales leads; and analyzing effectiveness of the sales program. Developed sales force profitability model and analyzed sales activities and individual performance. Project led to enhancing the sales strategy and incentive scheme resulting in savings of over SAR18 Million.  Managed the Annual Operating Plan for the retail business and developed tracking tools to analyze business performance.  Established a research unit to help formulate the bank strategies with regards to product offerings and quality of service.