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Operation Lead and Head of strategy.

Building Purposeful Innovative Ventures

"Unleashing purpose-led business growth"Vermeer is Millward Brown’s marketing strategy consultancy We provide solutions to STRATEGIC MARKETING challenges, rooting our approach in consumer research, stakeholder understanding and financial analysisWe DEVELOP and EMBED insight-led marketing strategy, structure and capability. We TIE INSIGHTS TO DOLLARS, the only universally accepted language of business.

Lead branding & marketing strategist. Developed and grew a team of Senior and Junior Brand Managers. Developed strategic branding plans for regional clients. Prepared B2B strategies and marketing frameworks for leading conglomerates and corporate groups in the region. Developed branding platforms (brand positioning, brand architecture, brand messaging) & planned specialized branding frameworks including: Destination Branding Strategy, B2B digital communication plans, Digital Branding Model and Activation Plan, Employer branding, Corporate Social Responsibility & Recognition Plans. Lead and supervised the execution of modern marketing tactics including Digital branding, Inbound & Content Marketing and Online User Experience. Lead, developed & delivered key pitches and proposals for potential clients. Key Industries and selection of clients: Destinations (Heart of Jeddah), Conglomerates & Groups (Jagal – Nigeria | Nazer – KSA | HOJDC – KSA) Healthcare (nawah – KSA | Novartis – UAE | Bupa Arabia – KSA), Media & Events (Pulsar – UAE), Corporates & Governmental (RAKFTZ – UAE | KAIZEN – MENA).

Senior branding & marketing strategist. Developed integrated marketing communication plans for key clients. Lead the branding team to deliver multi-dimensional branding strategies. Prepared complex brand intelligence studies and market research. Developed branding platforms (brand positioning, brand architecture, brand messaging) & planned specialized branding frameworks including: Employer branding, Corporate Social Responsibility & Recognition Plans. Introduced and executed modern marketing tactics including Digital branding, Inbound & Content Marketing and Online User Experience. Developed & delivered key pitches and proposals for potential clients. Key Industries and selection of clients: Healthcare (nawah – Arabian Medical Marketing Company), Corporate (Nazer – Nazer group) Automotive (Ajar Aljomaih), Media & Events (Blink Experience, Eco Cube).

Marketing Strategies, Communication & Business Planning for Ayyam Projects, Ayyam Gallery's new online venture. Developed the strategic plan for the new corporate sales and passion Investment operation. Professional Fine Art Photographer & Conceptual Artist.

(Marketing Consultant and Business Development Lead. Worked with the creative teams on various projects involving brand building, marketing consultancy, project development & coordination, strategic analysis, marketing, sales coaching and sales development, Visual Presentations and public speaking training). Some of the clients worked with on the mentioned projects are: Starbucks, Curves International, Investment Development Authority of Lebanon – IDAL, Fransabank, Lifestyles Health Club, Eideal, Chataoui Group, Primedia, Printech, AK Production, Lihamra2i.com, Tehini Hana & Co, Sannine, Stronghold Sound – Production Studios, etc.- In 2010 Created, Launched, and Managed the First International Photography project in Lebanon: Mosaic: Achrafieh International Photography Contest – Organized 12 Photo-exhibitions & 2 International Workshops and Lectures – Project was covered by Major Local and Regional Media: MBC, Alaan TV, Al Hurra, Future TV, MTV, LBC, NBN, TL, OTV, Assafir, Annahar, Alakhbar, Albalad, l'Orient le Jour, Alshark el Awsat, Alhayat, Time Out Beirut., Radio Alshark, etc…--- Received the ‘Live Achrafieh’ Award for the success of ‘Mosaic: Achrafieh International Photography’ Project and for its contribution to the neighborhood and the community of Achrafieh- In 2009 Created, Launched, and Managed the First International Street Photography Contest in Lebanon: “Lakum Hamra2ukum wa Li Hamra2i” - Organized 7 Photo-exhibitions & 2 International Workshops and Lectures – Project was covered by Major Media: Future TV, MTV, LBC, Assafir, Annahar, Alakhbar, Albalad, Alshark el Awsat, Time Out Beirut., etc. This was followed by a top selling book: “My Hamra, your Hamra”, currently sold at Virgin, Antoine, and other major Libraries.

(Developed and lead key strategic projects requiring the interpretation and detailed analysis of complex market research that was conducted to identify new business innovations. Developed strategic marketing plans for new ventures. Collaborated with functional area colleagues on implementing new project strategies and launching new initiatives. Developed & delivered presentations for internal and external meetings. Coordinated all marketing functions for the purpose of assuring brand consistency. Aligned initiatives and strategies internally and externally with the overall brand message. Defined & controlled the communication matrix for ‘ITSME’ projects internally as well as with external clients. Projects and clients list: Social Entrepreneurship Summit, Gianni Barbato – Barbato Design Studio, Hamour International, Food 4 Mind, Rahbani Productions)

(Provided direct & indirect support to active investors as well as gave pre-investment assistance to prospective investors. Additionally, developed a number of internal plans & analysis reports serving the strategic direction of the Authority’s work & role. Initiated & developed the “Branding Lebanon Strategic Plan”, the “Nahr Ibrahim SWOT Analysis and projects development”, the “ISIC usability enhancement and project coordination” (isic.idal.com.lb), and the “IDAL Presentations Enhancement and workshop”.