• Led a 5-member team in a successful B2B web app overhaul in 3 months.• Established a robust and unified design system in close collaboration with the core design team.• Collaborated effectively in recruitment initiatives, hiring 4 talented individuals who collectively elevated team output.

• Enhanced the ad campaign creation process for Cost Per Click Ad Service, directly contributing to a 26% increase in click costs and a 28% rise in advertiser spending in just 3 months.• Spearheaded design initiatives that led to a 10x increase in Cost Per Click ads services revenue.• Conducted a data-driven redesign of the vendor management app's promotion center, decreasing bounce rates by 25%.

• Conceptualized and designed 5 products spanning diverse sectors including Cargo Management, Finance, Entertainment, and HR.• Designed products for international markets, demonstrating the ability to adapt to diverse cultural and user needs.

• Elevated accessibility and readability in the driving navigation experience, aligning with targeted user needs and research output. • Redesigned the mobile app and website, resulting in an 8% reduction in search bounce and a 15% increase in Point of Interest (POI) interaction rate.

• Contributed to enhancements in Snappfood's B2C product across teams including Order Follow-Up, Growth, and Search & Discovery. • Took a central role in the end-to-end design of a streamlined B2B Vendor Management Web app.• Delivered Snappfood's B2C app, focusing on elevated UX and interface enhancements, resulting in a modern and clean new design.

•Designed and delivered user-centered solutions for clients in e-commerce, education, gaming, and automotive, aligning with specific industry needs.•Led the design of products from small apps to large-scale platforms, ensuring consistent, high-quality user experiences across web and mobile.•Conducted UX research, including interviews and usability testing, to guide design decisions for major cloud and educational projects.