Mohamed A.

Mohamed A. Email and Phone Number

Senior Digital Marketing Strategist @ RAMA OMD
Bahrain
Mohamed A.'s Location
Capital Governorate, Bahrain, Bahrain
About Mohamed A.

➢ Over 13 years work experience in the online field, with eagerness to learn, explore newtechnologies, as well as a passionate team player.➢ Strategically handling client requirements, converting briefs to an effective strategic proposal tomeet their objectives, and over delivering their expectations.➢ Successfully handled client meetings & presentations and leading them towards the omni-channelstrategy generating desired ROI for their business.➢ Managing, executing, and optimizing campaigns across all social media channels - Facebook,Instagram, LinkedIn, Twitter, Tiktok & Snapchat across varied industry verticals like finance,fashion, FMCGs, tourism, governments, telecommunications, automobile, hospitality.➢ Successfully managed and executed campaigns on Google Ads - Search, Display & YouTube.➢ Managed all type of campaigns from awareness, engagement & lead generation for different adformats.➢ Campaign Manager for all Microsoft products for more than 4 years. (Skype, MSN Arabia,Outlook.com)➢ Trained directly by UK Facebook team to launch and optimize Facebook premium campaigns.➢ In depth knowledge of GCC online patterns for more than 6 years, launching, optimizing campaignsfor big brands in the region and helping them achieve their ROIs and meeting their KPIs.➢ Reporting directly to the managing director.➢ Establishing team harmony across different functions to strengthen our overall performance.➢ Establishing & enhancing the suppliers’ relationships to support the overall agency performance.➢ Developing a relationship with clients that allow them to always seek consultation.➢ Ensuring that all reports and calendars are shared on time from the social media, media planning & media buying teams.

Mohamed A.'s Current Company Details
RAMA OMD

Rama Omd

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Senior Digital Marketing Strategist
Bahrain
Mohamed A. Work Experience Details
  • Rama Omd
    Senior Digital Marketing Strategist
    Rama Omd
    Bahrain
  • Rama Omd
    Senior Digital Marketing Strategist
    Rama Omd Apr 2018 - Present
    Bahrain
    Real Ad Marketing (RAMA) is OMD office in Bahrain. The affiliation started in 2017. Our major clients in Bahrain are Landmark Group, Zain, Bahrain Islamic Bank, Ahli United Bank, Al Salam Bank, BCFC & Bahrain Jewelry Centre.My Major Responsibilities:- Planning, developing, implementing and managing the overall digital marketing strategy for my assigned clients.- Managing my client's annual digital marketing budget in order to be utilized across the right media channels to meet their targets and KPIs.- Build diversified media plans for each campaign separately to ensure meeting the campaign KPIs.- Research products, monitoring competition to provide suggestions for my clients in order to improve their social pages and overall business growth goals.- Up to date with our audience’s preferences and proactively suggest new campaign ideas for my client's.- Liaise with Sales, Creative and Content teams to optimize customer experience and ensure brand consistency.- Managing, guiding and training digital marketers and other marketing positions in the team.- Managing, implementing, optimizing all our digital campaigns as well as generating detailed reports across all digital platforms.- Scheduling weekly meetings with my clients, discussing new briefs, leading them to the digital trends also the new digital marketing technologies that are trending and effective in the market.- Liaise with top publishers in Bahrain & UAE to crack best deals for the clients.My Current Client Portfolio (Ahli United Bank - Informa Markets & BCFC)
  • Connect Ads
    Senior Campaign Manager / Programmatic Specialist
    Connect Ads Jan 2016 - Aug 2017
    Dubai, Uae
    • Managed all TubeMogul/Adobe CPM/CPCV programmatic campaigns and ensured compliance to alldeadlines.• Launching, Screenshots, Optimization & Weekly/Final reports for all campaigns.• Prepared reports including all the video metrics and to identify the best viewable metrics &performing metrics to share Case Studies with Clients.• Worked with all the Global Leading Agencies of Dubai with a Premium client portfolio (Agencies like Group M, Starcom, MCN, Omnicom, Aegis & Havas Media)• Worked with Data Management platforms like Oracle Bluekai & Lotame to analyze and filterthe best Audience groups for targeting based on the campaign KPIs.• Assistance and proper guidance to the sales team on building Proposals and providingRichMedia creative ideas to enhance the sales.• Worked on in-view/Outstream videos which show up within the article pages in betweenthe content.• Trained both the Sales & Operations teams from Egypt, KSA & Pakistan offices on theproduct TubeMogul and helped them with their initial campaign sales & operations.• Stepped into Account Management role to meet direct clients and Media planners to educateand provide support on the platform, hence increasing the budget spends on TubeMogul.
  • Connect Ads
    Microsoft Advertising Campaign Manager
    Connect Ads Mar 2012 - Apr 2017
    Dubai, United Arab Emirates
    • Managed all Microsoft CPM/CPC Campaigns and ensured compliance to alldeadlines.• Managed all Microsoft products such as (WLMessenger, WLHotmail, Skype& MSN Arabia, Outlook)• Prepared reports to identify and resolve all data issues and monitored campaignperformance on regular basis.• Managed all the big accounts that advertised on Microsoft advertising with connectads suchas (Pepsi , Coke , Unilever, P&G, GM , BMW , Mini)• Developed campaign specification as per requirement and ensured all campaign reachrequired target audience.• Monitored and analyzed inventory of all live campaigns.• Provided support to all sales activities and resolved all client issues within requiredtimeframe.• Handled all Microsoft & Facebook premium campaigns in MENA region & Pakistan
  • Connect Ads
    Spectrum (Publisher Partner) Campaign Manager
    Connect Ads Nov 2011 - Apr 2017
    Dubai, United Arab Emirates
    • Managed all the inventory and operations for the Partner publishers of Connect Ads fromEgypt, KSA, Qatar & Kuwait regions.• Setting up campaigns through ADTECH , DFP on the premium portals like Al-Sharq, Al Riyadh, Yallakora,Masarawy, Argaam, Al Masry Al Youm• Coordinating with Publisher partner & internal teams for inventory management & Agencies to ensure a smooth launch of campaigns.• Worked on other platforms like Sizmek, Yahoo gemini (native)
  • Connect Ads
    Shazam Campaign Manager
    Connect Ads Jul 2015 - Apr 2016
    Dubai, United Arab Emirates
    • launched and optimized all Shazam mobile app campaigns across the region ( GCC - Levant &North Africa ) ,insured all campaigns reached the client objective with B2B calls with ShazamUK team.• Worked closely with Shazam sales team and the UK team to provide the best presentationand ideas to our clients.
  • Connect Ads
    Facebook Campaign Manager
    Connect Ads Feb 2011 - Feb 2012
    Dubai, Uae
    • Communicated and trained directly with FB teams from Dublin & UK• Managed all Facebook CPM Campaigns and ensured compliance to all deadlines.• Managed and optimized each Facebook account’s campaign that ran through ConnectAds toensure success metrics are achieved.• Prepared Facebook reports to identify and resolve all data issues and monitored campaignperformance on regular basis.• Handled all FB big accounts such as ( Unilever, P&G , GM, BMW)• Trained internal team members on Facebook platform and ensured smooth operation.
  • Itqan Al Bawardi Computers, Abu Dhabi, Uae
    Crm Specialist
    Itqan Al Bawardi Computers, Abu Dhabi, Uae Sep 2009 - Dec 2011
  • Linkdotnet
    Sales Coordinator
    Linkdotnet Jan 2007 - Sep 2009

Mohamed A. Education Details

Frequently Asked Questions about Mohamed A.

What company does Mohamed A. work for?

Mohamed A. works for Rama Omd

What is Mohamed A.'s role at the current company?

Mohamed A.'s current role is Senior Digital Marketing Strategist.

What schools did Mohamed A. attend?

Mohamed A. attended Alexandria University.

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