- Successfully led B2B marketing programs that increased demand, promoted product adoption, and supported business growth in the GCC Middle East. I also managed planning and budgets for these programs.- Improved lead conversion by implementing best practices, resulting in a 500+ increase in quality leads each month and reduced cost per acquisition from $6.5 to $3.4. This led to an overall increase in the profitability of our online marketing efforts.- Successfully led complex brand-building initiatives, including rebranding PAYFORT to Amazon Payment Services and launching essential products such as Amazon Instalments, Gift Cards, and BNPL across the region. I also drove business development by generating leads and creating marketing content for online and offline assets, including the website, newsletters, blogs, whitepapers, and research reports. - Developed and executed a Content Marketing Strategy and created new properties (State of Payments, Fintech, Social Media3, and PAYFORT blog). This significantly solidified PAYFORT's thought leadership position in the payments landscape, as evidenced by 25k+ downloads of State of Payments, a 600%+ increase in social media followers, and findings quoted in over 500 leading newspapers and publications.- Raise the profile and create awareness of Amazon payment services' unique proposition amongst target buyers through a compelling mix of Communication strategies, messaging, and tactics. - Build the strategy for the voice of the CEO, prepare Amazon payment services leadership for interviews and speaking opportunities to the development of senior executives' brands, media presence, and media engagement activities.- Led end-to-end the in-person flagship event of the year, "Seamless Middle East," an external event after the rebranding that had a significant impact. As a result, website traffic increased by 119K visits, and we gained 4K new leads.

- Built and optimize SEO strategy that drove non-paid organic traffic to 60% by the end of 2017. Moreover, and worked with the tech team to constantly refresh and optimize the website content regularly. - Handling the communication with Amazon PR global team for Any external communication; this includes communications in any public forum in which the speaker is identified as an Amazon employee, such as media interviews, speaking engagements (including panel discussions), articles, and academic papers to be qualified by specific Amazon processes.- Cultivating relationships with vendors, agencies, and partners for smooth campaign planning and execution within assigned budgets.- Co-led the efforts in developing PAYFORT content marketing strategy by creating two different assets: the State of Payments report and blog, in addition to being the liaison between product, tech, and marketing to translate our services into clear, Unique selling propositions, case studies, and marketing collateral required to communicate our positioning across eight geographies and different verticals effectively.- Managed and implemented successfully paid search campaigns for lead generation with a minimum budget of $5,000/month for three countries, UAE, KSA, and EG, and expanded to include also, Jordan and Lebanon within the same budget, and competitor research to support keyword research, and managed creative campaigns to improve ad performance, which led to increased conversions by 40% in less than one year.

- Optimize digital content across web, email, and paid digital platforms, leveraging a test-and-learn methodology to continuously innovate and improve digital campaigns by a 40% increase in website traffic through digital campaigns.- Assist with content calendar updates, placing paid media assets, and communication with external vendors. Additionally, I executed +20 number of paid media campaigns- Overseeing social media strategy and execution for the company.- Monitor the success of the brand in terms of the overall marketing strategy through social media listening,- Developing and managing digital marketing campaigns, including but not limited to SEO, Email/CRM, paid search, display, re-targeting, and AdWords.

- Led digital marketing Campaigns, among them paid search, including (banner advertising, pay-per- click advertising, YouTube advertisement, social network advertising, etc.) as well as contextual placements.- Implemented enhancements to existing search marketing campaigns by creating new landing pages, expanding keywords, and running multi-variate testing. Additionally, I started and optimized PPC campaigns that led to a +12% traffic to improve its ranking on Google and a +15% in revenue-generating conversions.- Successfully optimized campaigns and advertisements to meet budget and company goals.- Facilitated detailed regular reporting on campaign performance, results, and trends.- Managing Campaigns & Branding for critical and sensitive fields, such as: “Famous US Attorneys, Medical devices, Public Relations, Conferences, Merchant services, Cleaning & maid services, Bowling Centers and Ties Shops.- Develop SEM & Branding strategies that constantly work towards delivering the performance the the company needs and supports client growth goals for +50 US & Global Market accounts.- Effectively ensured that Website Pages followed proper SEO principles with encoding and established keyword best practices.