 Developed various programs for increasing brand presence in market and facilitated sales. Prepared campaigns focusing on various products, highlighting its key features. Initiated various marketing initiatives according to sale requirement. Monitored all marketing and sales activities and prepared various promotion activities. Analyzed marketing programs and ensured facilitation of consumer awareness ofproducts. Determined calendar for trade promotions and developed ways to maximize effectiveness promotions Developed various strategies for sales. Coordinated with marketing and trade teams and developed various strategies to increase optimization. Monitored projects and ensured compliance with global processes. Maintained records of sample requests and kept tracks of same. Forecasted and maintained all sales related data Analyzed results of all trade promotion activities conducted

 Manage, develop and grow specific modern trade accounts by developing business programs supported with performance related BDAs Drive volume & share across the channel and support execution of Trade Marketing activities. Establish & negotiates BDAs within company’s policies & budget. Develop a promotion calendar on a trimester basis  Work with Trade Marketing, Merchandizing and Marketing teams to develop account specific strategies, standards for merchandising, range, promotions, pricing & equipments. Work closely with the finance department to ensure that appropriate credit management is taking place across all the accounts. Build long term relation with key customers  Prepare monthly sales forecast for the products Creating and implementing a pricing strategy within the company policy and structure