Business partnering and decision support acting as a trusted advisor to Marketing and steer value creation across brands and market portfolio.Portfolio Management by generating internal and external Insights from the S&OP cycle and digital tools to drive the business financial performance.Steer the evaluation of innovation business cases in a calibrated way to ensure the region meets its innovation goals in line with the MEA Portfolio and brand strategy.Budget Management to lead to an efficient A&CP planning , ensuring consistency with our plan to deliver sustainable growth and profitability.Lead the digital agenda in transforming our reporting and business forecasting by SKU/Brand/Segment.Build financial capabilities across the business and act as a change agent.Continuous process improvement supported with digital tools and streamlined with the S&OP process.

Co-Create the Organization strategy with the Leadership team.Play a key role within the management team in steering business decisions. Building a Finance department from scratch.Establish the monthly closing process , forecasting and build the annual budget.Support in Investment fund raising and financial statement reporting with key analysis and insights on a quarterly basis.Co-create the Financial modelling based on growth and profitability assumptions in line with business strategy.Lead the value creation workstreams to optimize on cost and drive towards efficiencies (improved GP by more than 20%).

Managing the Cluster of Levant , Maghreb and French Speaking Africa for Chocolate, Gum & Fruity ConfectionaryEnsure Operating Model is rolled out across the expanded geography.Building strong relationship with our mutual partners" distributors"Creating and Sustaining Value CreationOptimizing Trade ROI to Deliver Sales and Bottom line.Lead and Embrace the Governance Mindset across the Organization.Lead Financial reporting and Monthly Closing.Deliver bottom line and support business to deliver sustainable growth.Develop and deploy stragey across the board.

Lead the sales finance supporting the Sales and market directors in a transversal model where expertise.is provided to the sales function.Copilot Strategic Revenue management, ensuring trade investment governance, reconciliation of Trade.spend with the Distributors to comply with approved budgets.Develop the Operating Plan target of trade by Market/Account and distributor where relevant.Create analyses and manage Customer/Distributors P&L, channel and top accounts P&Ls to ensure Optimal Sales and profit delivery.S&OP contribution with copiloting and permanent member of the clusters DMR (Demand Management Review) and IR (Integrated Reconciliation). Provide insights to make tradeoffs with clear criteria’s to ensure optimal earning contribution and ROI.

Co-pilot NAL business to deliver their short and long-term financial targets Provide financial analysis, insight, decision making support and recommendations.Setting and delivering Operating and Stretched Plans within the S&OP+ framework.Analyze and report financial information in the S&OP+ to support the financial shaping and decision-making processLead the period close process starting from period close reviews till corporate reporting.Monthly, quarterly &annual corporate reporting and Enterprise risk management.Enterprise Risk Management-Overlooking Mars Risks while setting a clear mitigation plan.Locking CAB budget with a 5 year horizon Strategy.

lead the Supply Chain financial reporting needs in LCCs (Logistics Conversion Costs)& inventories, including periodic analytic commentary and the preparation of supplementary financial analysis for both regional and global stakeholders.Provide financial analysis, insight, decision making support and recommendations to the Supply Chain leadership Team and META SMR(Supply management reviews) including the inventory & LCC feeder meetings. Lead the Supply chain financial shaping and forecasting processes across META. Identify and evaluate real or potential problems, interpret and present plans for corrective action as appropriate.Provide financial analysis of Supply Chain initiatives and projects over the battle plan horizon. Own the consolidation of the META Supply Chain battle plan. Lead the operating plan process for Supply Chain: ensure alignment of plan inputs with unit finance, lead the consolidation for META and ensure alignment with the META Supply Chain team and long-term battle plan targets

Middle east Turkey & Africa Business process owner &Finance functional expert for North Africa and levant region.S.Africa Rollout Implementation of SAP in three different segments(pet care,food&snackfood). NAL Retrofit through adhering to Mars Template standards,by assessing the as is process & bridge the gap vs best practice.Mars GCC Demerge project by creating two new company codes in Saudi & GCC.Launching the project of SAP Turkey Rollout. Developing Key users functional& technical knowledge by assessing the key users knowledge,identify the knowledge gap and build the knowledge through working on projects i.e NAL Retrofit & delivering training. Delivering India-Implementing SAP in India chocolate site.NAL restrucue- by clustering Libya ,Sudan and Egypt,clustering Morocco Tunisia and Algeria and clustering ceipa with east med islands to drive for fair and accurate reporting.

Treasury operational manager- Managing North Africa & Levant cash ,Responsible for Mars Egypt cash forecasting ,Repatriation champion ,Managing the corporate banks ,Automation of banking systems ,Managing banking operations,global reporting Risk Management- Enterprise risk management ,Global Risk management ,Managing Local policies ,Managing service providers insurance Stock management-stock count,stock reconciliation i.e warehouse vs.system.Intercompany-point of contact with all mars units,maintaining the books,global reporting,reconciliation and matching and revaluation

Back office and centralized operations for opening closing and modifying term deposits and certificate of deposits,issuance of check books,opening retail and corporate bank accounts,transfer of client accounts from one branch to another,life insurance.