With my MSc in Data Science from Coimbatore Institute of Technology, I've transitioned from a business analyst intern to an Associate Data Analyst at GroundTruth, where I leverage my expertise in data analysis and advertising to deliver actionable insights. My journey began as a Business Analyst Intern at From India, laying the groundwork for a robust understanding of market analytics. My skills in business analysis complement my technical acumen, enabling me to contribute to GroundTruth's mission to provide precise data-driven strategies. The team harnesses my knowledge to enhance advertising campaigns, ensuring our clients achieve their desired outcomes.