Mohamed Assoud

Mohamed Assoud Email and Phone Number

أستاذ التسويق والتدبير @ HESTIM
Casablanca, Casablanca-Settat, MA
Mohamed Assoud's Location
Casablanca Metropolitan Area, Morocco
About Mohamed Assoud

I am a branding and digital marketing expert with a passion for understanding consumer behavior and helping businesses thrive in a competitive market. As a PhD researcher, I focus on exploring complex consumer-brand dynamics, particularly brand hate and its impact on marketing strategies.With years of experience in branding, UI/UX design, content strategy, and digital marketing, I have collaborated with SMEs and international organizations to develop impactful solutions that enhance their brand presence and drive growth.In addition to my consulting work, I am an educator and mentor, teaching strategic marketing, research methodology, and branding. My goal is to bridge the gap between academic research and practical application, empowering businesses to build stronger connections with their audiences.

Mohamed Assoud's Current Company Details
HESTIM

Hestim

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أستاذ التسويق والتدبير
Casablanca, Casablanca-Settat, MA
Mohamed Assoud Work Experience Details
  • Hestim
    أستاذ التسويق والتدبير
    Hestim
    Casablanca, Casablanca-Settat, Ma
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  • Journal Of Consumer Satisfaction, Dissatisfaction & Complaining Behavior Jcsdcb
    Editorial Board Member
    Journal Of Consumer Satisfaction, Dissatisfaction & Complaining Behavior Jcsdcb Nov 2024 - Present
    The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior (JCS/D&CB) invites research that examines constructs that serve as antecedents and/or consequences of satisfying or dissatisfying consumer experiences. The journal seeks to promote theory development in these areas via reporting quantitative and/or qualitative inquiries, as well as conceptual studies within relevant business disciplines. JCS/D&CB is validated by Scopus and is indexed on Proquest. JCS/D&CB is ranked as a B journal by the Australian Business Deans Council 2023 list.
  • Ecole Supérieure Des Réseaux Informatiques Et De Management (Esrim)
    Visiting Lecturer
    Ecole Supérieure Des Réseaux Informatiques Et De Management (Esrim) Nov 2024 - Present
    Casablanca-Settat, Morocco
    Teaching the Fundamentals of Digital Marketing course under the MCD (Marketing and Digital Communication) program. The course includes: • The evolution and strategies of digital marketing, including SEO, SEM, and social media marketing. • Understanding online consumer behavior, decision-making processes, and customer journeys. • Leveraging data analytics, performance metrics, and emerging trends to drive marketing success. • Guiding students through hands-on projects, case studies, and real-world applications.
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  • Encg-Settat
    Adjunct Professor Of Marketing
    Encg-Settat Feb 2024 - Present
    Settat Metropolitan Area
    Responsible for delivering lectures in Strategic Marketing (S6) and supervising research projects in the following areas:Brand ManagementConsumer BehaviorDigital MarketingGreen MarketingMarket Segmentation and TargetingMarketing Analytics and Big DataPolitical MarketingRetail MarketingSenior Market TrendsSports Marketing
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  • Encg-Settat
    Research Methodology Professor
    Encg-Settat Oct 2022 - Present
    Settat Metropolitan Area
    2022-NowResponsible for delivering lectures in the course "Research Methodology : New Tools and Techniques" to MSc Management students. The course focused on:Understanding the jargon of scientific research in management sciences.Defining the research object: from identifying research gaps to conducting literature reviews.Exploring various literature review typologies.Practical applications using Publish or Perish®, Connected Papers®, and Bibliometrix® in R.Introduction to multivariate analysis methods.SEM-PLS modeling with practical applications using SmartPLS®.Supervision : Supervision of a master thesis entitled "The impact of self-brand congruity on brand addiction: a moderated mediated model"
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  • Mohamed Assoud
    Branding & Digital Marketing Expert
    Mohamed Assoud Jan 2022 - Present
    I’m a an expert consultant focused on Branding, UI/UX design, Digital Marketing, Content Strategy and Web Development. I extend design, development and marketing departments of growing SME around the world.Instructor for several firms in Digital Marketing, User experience/User design, Branding and SEO.
  • Pcr Communication
    Digital Marketing Consultant
    Pcr Communication Apr 2021 - Present
    Tarbes, Occitanie, France
    Digital Marketing and Branding Consultant: Led the creation and implementation of comprehensive marketing strategies for French SMEs, driving business growth and increasing brand awareness.
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  • Universidade Do Algarve
    Visiting Lecturer
    Universidade Do Algarve Mar 2023 - Mar 2024
    Faro, Portugal
    Responsible for conducting seminars on Research methodology, Digital marketing, and branding. Additionally, produced two academic manuscripts in these fields.
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  • Webrand
    Strategic Marketing Consultant
    Webrand Oct 2021 - Mar 2022
    Casablanca Metropolitan Area
    Digital Marketing Consultant, responsible for developing and executing comprehensive marketing strategies for major Moroccan brands to drive business growth and enhance brand awareness.
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  • Academus Management & Business
    Marketing Consultant
    Academus Management & Business Nov 2020 - Oct 2021
    Casablanca, Casablanca-Settat, Maroc
    Digital Marketing Consultant, responsible for developing and executing comprehensive marketing strategies for major Moroccan brands to drive business growth and enhance brand awareness.
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  • Direction Générale Des Impôts
    Internship
    Direction Générale Des Impôts Apr 2018 - May 2018
    Settat Metropolitan Area
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  • Ocp S.A
    Internship
    Ocp S.A Apr 2017 - May 2017
    Khouribga, Chaouia-Ouardigha, Morocco
    Stage de fin de formationsous thème "étude et analyse des appels d'offres"
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  • Trésorerie Générale Du Royaume
    Internship
    Trésorerie Générale Du Royaume May 2016 - Jun 2016
    Province De Settat, Morocco
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Mohamed Assoud Education Details

Frequently Asked Questions about Mohamed Assoud

What company does Mohamed Assoud work for?

Mohamed Assoud works for Hestim

What is Mohamed Assoud's role at the current company?

Mohamed Assoud's current role is أستاذ التسويق والتدبير.

What schools did Mohamed Assoud attend?

Mohamed Assoud attended Encg-Settat, Universidade Do Algarve, Encg-Settat, Mohamed V University, Centre Des Classes Préparatoires Au Brevet De Technicien Supérieur (Bts).

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