As the Chief Commercial Officer for Elsewedy Electric in Cairo since 2018, I've been steering our commercial efforts across 40 African nations, covering five primary sectors. My role includes crafting and implementing sales and pricing strategies for our products and services while keeping a close eye on our sales outcomes throughout the continent. I take pride in my ability to build marketing strategies that resonate across our five main hubs.I've always believed that a company thrives when its team does, which is why I focus on fostering a workplace that values trust, teamwork, commitment, and respect. When things don't go as planned, I'm quick to make the necessary strategic tweaks to keep our business growth on track.Here's a glimpse of what I've achieved in my tenure:• I've been at the forefront, championing growth and profitability in various sectors including Wire & Cables, Electric Products, Engineering & Construction, Digital Solutions, and Infrastructure investments.• My hands-on approach has been critical in achieving both our immediate and future-focused company goals.• I've boosted our sales and profits, carving out new market niches in major hubs like Morocco, Nigeria, Cote d'Ivoire, South Africa, and Egypt.• Even in the most pressurised settings, I've nurtured a team environment that not only survives but excels, driving motivation and contributing to our overall economic success.

During my stint at Alkan CIT in Cairo, from 2015 to 2018, I led the charge as the CEO for Africa at the Steel Manufacturing and Production Company. My journey took me across multiple African countries, overseeing operations for 13 legal entities. I wore multiple hats, also serving as the Deputy Implementation Manager for Egypt and Sudan, focusing on the African Gulf regions.Here's a snapshot of my journey and achievements:• I climbed the ranks over 17 years, starting as a Deputy Implementation Manager and eventually taking the reins as CEO for Africa.• I drove consistent business growth, thanks to a robust strategy that I not only crafted but also diligently executed for our products and services.• Under my leadership, we upheld the highest standards, successfully maintaining ISO quality benchmarks, which elevated our company's global standing.

Back when I took the helm as CEO at Alkan CIT from 2013 to 2015, I was deeply involved in managing and enhancing our financial operations across East and West Africa. My role had me streamline our budgeting process, tighten up our financial reporting, and ensure we were always in line with legal standards. I was also in charge of crafting strategies that significantly boosted our market presence and helped expand the breadth of our products and services in these regions.Here's how I made a difference:• I played a key role in transforming Alkan CIT into a household name across the East and West African markets.• By forging strategic regional partnerships, I was able to significantly extend Alkan CIT's reach and bolster its influence.• I championed a culture of continuous improvement within our organisation, which brought about greater stability through the introduction of rigorous standards, robust controls, and consistent evaluations.

As the Country Manager for Alkan CIT in Oman and the UAE from 2009 to 2013, I was in charge of leading our telecom and enterprise projects from the ground up, taking them from network implementation all the way to optimisation. My responsibilities spanned the entire contract lifecycle, ensuring that both hardware and software deliveries were efficient, met acceptance criteria, and were invoiced correctly.Here's how I made an impact:• I was instrumental in refining the sales and tendering processes, which paved the way for stronger collaboration across departments, resulting in our winning more bids and securing valuable contracts.• I took our project management to the next level, especially for GIS and enterprise projects, enhancing our operational efficiency and the quality of our outcomes.• I also took on the role of the Chief Project Manager (CPM) for Huawei Oman's 3G Services, steering the project to a successful and timely completion.

As the Program Manager for Alkan CIT in Sudan from 2007 to 2009, I focused on propelling our regional projects forward, including major initiatives with Zain Sudan, Etisalat Sudan, and Ericsson Kenya. My role involved setting up the necessary processes and building competencies to drive project success. I was also deeply involved in analysing and overseeing the financial performance of our contracts to ensure we hit our targets.Here’s a look at what I accomplished:• I oversaw a portfolio of regional projects, taking charge of significant ones like Huawei Tanzania and Etisalat Tanzania, which were pivotal for our growth in East Africa.• I developed and implemented key performance indicators (KPIs) across the program, which significantly boosted our project performance and outcomes.• I was committed to fulfilling our contractual obligations to ALKAN customers, which helped us maintain high levels of customer satisfaction.

Full Turnkey projects as follows: Zain GSM network (MobiTel) (Construction, Acquisition and Maintenance) Etisalat CDMA network (CanarTel ). (Construction and Fiber Optic)SudaTel CDMA network.(Construction only)Establish, Lead & Manage and Monitor all projects activities’ performance in accordance with the business plan and budget, ensure smooth & practical maneuvering to the project resources.Lead the projects Managers/coordinators.Supervise Project Budget estimation, tracking cash flow and Cost Control.Supervise issuing financial and operational projects achievements reports.Promote country’s business to include other projects, services ;( Construction, Acquisition and Maintenance) and other clients in the country by setting and implementing business development, marketing, and public relations plans.Negotiate contracts, quotation, POs and manage contract renewing, review contracts as required to enable effective business trading, operations and client satisfaction.Provide the project Managers with all required information and knowledge relative to country rules, taxes, logistics and laws….etc.Interviewing, hiring, and supervise training of local employees.Follow up shipment & customs clearance in country of operationOther Managerial responsibilities: Establish the company’s accounting and legal books and records. Manage a team of technical, financial and Admin. Staff. Appraises the organization’s financial position and follow up issuing periodic reports on organization’s financial stability, liquidity, and growth. Track and follow up the market trends and advise Mother Company with probable business opportunities and recommendations.

Responsible for all project activities (Vodafone Roll Out) during the project phases, mainly consists of planning, setting up, execution, monitoring & controlling then closure. Securing that project goals are met & customer expectations are fulfilled.Ensuring that the customer relation is handled in the best possible way within the scope of the contract, inline with generating additional sales.Overall responsibility to achieve the project goals with respect to functions, time and budget, and for the progress of the project.Adhering to the project methodologies such as price regulations, cost monitoring, resources utilization and services delivery enhancement.Administrate plans, risk handling and reports to the project sponsor.Attend to tender work and contract negotiations.Conduct project reviews & Inform the Line organization.Assign sub Project Manager(s) (when relevant).Identify and report any new business possibilities to sponsor / steering group.

Managing the construction, installation and acceptance of 35 sites.Managing and following up civil works suppliers and subcontractors in all operations related to BTS & BSC sites.Tracking day to day activities. Monitoring and following up the project actual cost.Studying the new contracts specifications and contributing in negotiations with the client.Full technical support for studying new tenders in Kenya & East Africa, including, market surveys, pricing of services, and subcontractors tenders evaluation and recommendation.

Managing and following up day to day the Implementation activities.Managing the negotiations with suppliers and subcontractors for civil works.Coordination with client for activities carried out on various project sites.Providing technical support according to the client specification.Monitoring and following up the department actual cost.

Participated in the supervision of the Ericsson phase II cleanup project (103 deferent sites between Roof top and Green field for MEDITEL Network) Scope of work included the technical and managerial supervision of involved teams especially for the following: Civil worksAlarms and RectifierRBS (Ericsson Equipment)Electricity control unit Electricity control unit

Guide and tracks the construction of selected sites, Coordinate both employees and affiliate, Monitor receipt of vender and contractor material, Manage field processes and field Inspectors, Manage construction budget and schedules, Ensure compliance with design and contract documents.Provide technical support according to project specification, Manage acceptance schedules with respect to cash flow, Review and prepare as built documents. Aware of cads drawing and line of site (L.O.S)Training LCC. New construction teams. Special AwardsSupervisor of the year October 2000Extra ordinary performance June 2000