📈 Achieved +548% growth in website traffic within 4 months through a well-thought-out and executed SEO strategy, positioning the site as a leader in search results within its niche.⚙️ Developed advanced demand generation strategies and automated workflows, optimizing the conversion funnel and increasing campaign efficiency.📊 Implemented intelligent analytical tools to monitor real-time marketing performance, enabling rapid and informed decision-making.🛠 Designed and launched a customer-centric engagement strategy, focused on creating “Marketing as Engineering” tools, providing the target audience with interactive and valuable resources.📉 Executed a data-driven approach for lead acquisition and conversion, with a strong focus on marketing process automation.🤝 Collaborated cross-functionally with product and sales teams to align the marketing strategy with business goals, ensuring sustainable and measurable growth.👥 Structured and trained marketing teams, providing them with the skills and tools necessary to execute complex marketing strategies.

Strategic consulting for European startups in their go-to-market strategies and paid acquisition channels (Facebook Ads and Google Ads):-Marketplace "Mediatienda". -Renewable energy "Amperafrik".-Online credit "Soforkredit".

Skaly is a Smart Prospecting web application: intuitive, all in one and cross-channel.My mission was to :- Develop and conduct user research (market analysis, trends and JTBD interview) to determine key Customer Profiles- Identification of KPIs and North Star Metric- Establishment of a strategic intelligence of the main competitors- Elaboration of the strategic narrative, positioning and branding- Creation of messaging, internal links and website optimization- Elaboration and implementation of a demand generation strategy (Ebook, post, Calculator)- Management of the product roadmap with a growth as engineering and Product Led Growth strategy- Development of multi-channel lead generation campaigns (Cold Emailing, LinkedIn Outreach and Google Ads)- Implementation of a scoring system for growth tactics-Led cross-functional teams including Product, Content, SEO, and Social Media, ensuring seamless collaboration and alignment across departments.

Via cargo is a freight transport market place, which connects transporters with industrial companies.My mission was to :- Analysis of the industrial transportation market and market opportunities- Identification of KPIs and NSM for performance monitoring- Elaboration of the Go To The Market strategy- Branding, website development, SEO and optimization. - Development and implementation of acquisition strategies (Automation, personalization and optimization of lead generation campaigns by Cold Emailing and Facebook Ads)- Creation and optimization of the conversion funnel

Develop effective and holistic growth marketing strategies. with a process based on rapid and tactical tests, driven by data. constantly optimizing and refining to find more streamlined growth paths.

Management of product development and launch.

- Analysis of market trends (consumers and competition)- Development and implementation of the marketing plan- Supervision of the development and product launch.

- Trend analysis- Development and presentation of creative briefs- Supervision of referencing, reputation, content and brand image projects

Elaboration of client brief, and copy strat of projects