- Launch LEQVIO® in Egyptian market for Atherosclerotic Cardiovascular Disease “ASCVD” patients.- Drive sales performance and marketing strategies for LEQVIO®.- Prepare dyslipidemia market in Egypt as part of pre-launch plan for launching a new innovative medicine for ASCVD patients.- Create an agile operational model to pave the way for population health model implementation across the different healthcare system.- Hiring and staffing strong and agile team in place for launching a new innovative medication and driving the internal readiness for the whole cross-function. - Accountable for full P&L and resource allocation for the assigned portfolio.- Drive marketing strategies for Novartis Cardio-Metabolic portfolio “Hypertension and Diabetes” in Egypt (Diovan range, Exforge range & Galvus).- Coach the coach to ensure sales team efficiency.- Lead and develop brand managers to unleash their potential and exceed expectations.

- Lead pain management portfolio “ Voltaren® & Cataflam® “ multichannel global campaigns.- Drive the worldwide brand forum for best practice sharing platform across all CPOs.- Collaborate with top pain markets across the world, to support with accelerating the growth.

- Manage marketing strategies for Novartis Arthritis and pain management brands “Voltaren® and Cataflam® portfolio”- Re-launching Anuva® successfully in the Egyptian market as a new Life Cycle Management for Voltaren® portfolio.- Analyze market and develop integrated brand strategy with identifying growth opportunities and developing strategic imperatives.

- Drive marketing strategies and programs for Novartis Respiratory brands “Seebri®, Onbrez® and Miflonide®”.- Launch Ultibro® successfully in the Egyptian market & drive highest uptake World Wide of post launch by utilizing Key Opinion Leaders and early adaptors experience, while growing all respiratory portfolio Business.- Lead and motivate a big team of two lines to ensure their full commitment behind execution the brands marketing plan.- Build and execute the brand strategy, marketing mix and operational plans to achieve financial objectives.- Lead development of the key branding elements of positioning, vision, brand personality, value propositions, messaging and delivery of promotional campaign materials.- Conduct internal trainings for the field force in term of product knowledge and brand strategy trainings.- Project leader of Novartis internal campaigns through cross-functional team from field force, marketing, medical and other functions, encourage the taskforce to initiate the new ideas and developing the concept to executions.- Develop and lead multiple national projects Chronic Obstructive Pulmonary Disease (COPD) Screening Project to enhance physicians practices and increase diagnosis of COPD and maximize market potential.- Managing and closely monitors the promotional mix to improve the Return of Investment (ROI).- Ensure full control & tracking on the (P&L) elements to drive productivity & execution excellence.- Develop market research and utilize it to generate actionable decisions for execution of the brand strategy.- Strong relationships with Key Opinion Leaders and all scientific associations related to the Pulmonology and Allergy specialties including the presents of these assertions in Egypt.

- First line sales manager for respiratory franchise.Manage & develop teams of more than ten medical representatives. - Manage the respiratory medicine portfolio (Foradil®, Miflonide®, Onbrez®, Xolair®). - Recruit, lead, motivate, coach and develop a high performing team of medical Representatives. - Develop effective professional business relationships with key customers and stakeholders. - Build and execute strategies to meet sales goals for the area to drive area sales performance, market share and optimal resource utilization.

- Respiratory, Antibacterial & Anti-inflammatory therapeutic area in Cairo down town & Cairo west.- Launch new product “Catafly®” and achieve the highest market share at the launch phase. - Best achiever medical rep “Xolair®”.