In this current role, I am responsible for directing all aspects related to marketing functions, including corporate marketing, product marketing, and demand generation. I am mainly involved in leading all aspects of impress.ai's marketing initiatives to build brand awareness across global markets. Furthermore, I oversee account-based marketing aimed at driving demand generation.My key achievements in this role have been:• Conceptualised and implemented robust marketing strategies to drive competitive advantage in SEA (Singapore, Indonesia, Malaysia), US, and India Markets.• Increased direct traffic to website by 11K%, organic traffic by 400%, social media traffic by 700%, and traffic via email newsletters by 400%.• Propelled marketing revenue pipeline generated against marketing spent; achieved 63% ROI.• Generated revenue pipeline by 10X from search engine-sourced leads.-------------------------------------------------------------------------------------------------------impress.ai is a platform for enterprise recruitment teams to manage the hiring process using AI-powered chatbots. Our conversational bots engage, screen, interview, and shortlist candidates based on competencies and domain expertise so recruiters can focus on higher-value activities.If you are looking for a seamless recruiting solution to manage your growing HR needs, impress.ai’s platform can help make your day easier:- Save time by automating recruitment processes- Find the right candidate faster, without bias- Increase your HR team’s efficiency by up to 75%- Engage every candidate and respond to their questions, 24/7Ready to take your digital recruitment strategy to the next level?Email us at contact@impress.ai to experience the platform today.

During this tenure, I have developed and executed GTM marketing strategies to generate new business leads. I conducted market research and competitor analysis to create value propositions, positioning, messaging, and brand identity. Moreover, I arranged conferences and trade shows to support the sales team in lead generation.The benefits I brought during this role were:• Built a marketing team from scratch to seven members to ensure operational and service excellence.• Generated 190 business opportunities with a conversion rate of 25% and revenue pipeline of $12,223,270 through multiple channels such as website (SEO), LinkedIn lead generation, Clutch sponsored ads, and referrals.• Created and implemented brand marketing strategies resulting in increasing organic traffic by 25%.• Provided insightful direction and guidance to marketing team aimed at achieving strategic business objectives.• Drove demand generation by creating and implementing new programmes and account-based marketing strategies.

In this role, I steered all aspects of corporate marketing, brand management, product marketing, digital marketing, and lead generation. I was responsible for overseeing inside sales activities (mailer campaigns, and bespoke events) to generate and nurture leads. Additionally, I created marketing collaterals and sales enablement documents.Selected contributions for this role were:• Played an anchor role in rolling out the company's new brand identity in 2018.• Spearheaded flagship event mobile world congress for five years to secure new business.• Fostered long-lasting and trusted business relationships with Gartner, Ovum, and Forrester.• Conducted market and competition research/analysis to drive competitive advantage and bottom-line gains.

Managed social media channels to enhance corporate brand visibility and thought leadershipManaged social media campaigns Managed corporate websiteResponsible for lead generation campaigns to support sales team to generate qualified leadsResponsible for analysis, selection and submission for relevant industry awards for FlytxtMaintaining vendor relationshipsResponsible for SEO activities (spanning across strategy formulation, implementation, analysis )Analyse and select relevant events, conferences and exhibitions