Developing and implementing various marketing strategies to increase sales and retain customersAnalyzing marketing data and reporting on brand growthIdentifying potential marketing plans and assisting the brand manager with meeting their objectivesAnalyzing market trends and competitor data to determine strategies for success and provide the marketing team with recommendations to enhance the brandCreating performance reports and generating sales data for sales and product development teams- coordinating effective policies that help the company fulfill its marketing objectives. They perform their duties by following instructions from the brand manager and supporting other departments when necessary. While assistant brand managers work under supervision, companies typically expect them to demonstrate independence. Being proactive allows them to ensure efficiency and generate creative ideas that contribute to a brand's development.