Mohamed Khatib Email and Phone Number

1. Responsible for delivery of aggressive sales growth targets and KPI’s 2. Determine the optimum size and structure of the sales force as well as to establish balanced and manageable sales that will effectively and efficiently meet Food solutions financial goals and sales objectives. 3. Manage and lead the Pull Sales team to develop their skills, ensure that a high professional standard is achieved, and that monthly and annual sales targets and KPI targets are met. 4. Determine key tasks of sales reps and teams, monitor progress on a monthly, quarterly basis, and conduct-annual appraisals in line with Company policies (PDP). 5. Manage, develop and Coach the sales reps regularly in the field to develop capability to deliver sales targets. • Evaluates sales reps and their team’s skills and competencies to perform duties, responsibilities and other functions, adherence to company policies and standard operating procedures and critics to improve them. Regular and frequent in-field coaching.• Is responsible for evaluating performance of pull sales team’s results vs. GGG KPI’s• Is responsible for monitoring and processing data regarding pull sales activities and feedback about the local market (competition, prices, …)6. Establish close communication with Marketing and Culinary team to grow targeted channels by exploiting new products, customized solutions and other business 7. Reports and discuss monthly sales performance, 8. Prepare monthly sales objectives. 9. Performs other related functions as may be assigned by Food solutions Country Head or Managing Director.

Besides the initial responsibility in UFS, was also accountable for: 1. Setting an annual target for both countries. 2. Making sure necessary tools are available for each country to achieve that target. 3. Leading the Supply Chain, Marketing and Finance Leaders to achieve the pre-set Targets.

The purpose of this role is to become a trusted advisor to Foodservice customers by providing complete culinary solutions based on a clear understanding of the customer’s business, Macro environment, UFS products and UFS capabilities. This role is to provide a “win-win” situation for UFS and the customer, where UFS wins with increased products in the pantry as well as the increased volume usage. The customer wins with solutions that help increase his revenue and/or efficiency in his establishment.

• Achieving sales targets assigned with keeping high level of customer satisfaction.• Increasing the customers' base by making regular acquisition and registrations of new customers.• Observes closely the customer base, the daily sales as well as the margins of the products and produces action plans to succeed in sales and profit maximization.• Co-ordinate with the Target Groups Management in targeting and segmentation process to identify Core Target Groups and co-ordinates with different departments to ensure availability of products or approve a special pricing.• Observes competition, suggest an action plan and prepares weekly reports for the whole team to be reported to Field Operation Manager.• In Collaboration with sales and marketing departments' designs, implements and follow up projects concerning product prices or special promotions.• Participates in the training of newly hired employees.