Accomplishments:▪ Achieved revenue growth of over $45 million with more than 180% growth by expanding market share, penetrating new customer segments, and strengthening key client relationships.▪ Secured ACV order bookings of $25 million for FY24, surpassing targets through strategic sales initiatives, competitive positioning, and successful contract negotiations with high-value clients.▪ Drove world-class service delivery by leading Service Improvement and Action Plans, fostering technical innovation, and enhancing the quality of IT service offerings across the ME region.▪ Led a culture of continuous improvement and innovation, ensuring services and teams stayed at the forefront of evolving technology trends while delivering superior customer value.Key Responsibilities:▪ Developed and executed business development and sales strategies, driving profitable growth in partnership with strategic clients (STC, HRDF, Aramco, DGA, Ministry of Sports, Riyadh Municipality, Riyadh Airports, KAPSARC, ZATCA ..etc.) contributing to over $45 million in revenue and $25 million in bookings for FY24.▪ Led a high-energy, cross-functional team consisting of IT Managed Services Managers, ITSM Leads, Operations Managers, Quality Managers, Presales, and Technical Teams, delivering transformational outcomes for clients and maximizing revenue potential.▪ Spearheaded sales initiatives, optimizing service delivery processes to boost client acquisition and retention, improve operating margins, and enhance overall business growth.▪ Partnered with C-level executives and decision-makers to identify new business opportunities, negotiate and close large-scale contracts, and build long-term strategic customer relationships.▪ Reduced operational costs and improved scalability by implementing efficient processes that minimized downtime, ensured smooth service implementation, and enhanced overall operational efficiency.

Growth Path: • Oct 2021 - June 2023: Program Director | Client Partner | IT Managed Services | Riyadh Airports. • Apr 2019 - September 2021: Sales Manager- KSA & Bahrain (Engineering & Constructions, Airports, NR, & Utilities).Accomplishments and Key Responsibilities as Client Partner (October 2021 - June 2023):• Successfully led the largest end-to-end Managed Services Program with a 200+ workforce & 12 towers with diverse technologies SAP full ERP (on-prime & cloud), ULV, Business Intelligence, Microsoft 365 cloud and Licenses, CCTV, Cloud & Infrastructure, End-User Support & Aviation. Achieved the highest Delivery Maturity Index “DMI” across Wipro globally along with customer identification for the successful partnership.• Headed the Managed Services team to ensure high standards of delivery and smooth running of Managed Service engagements. • Acknowledged with “Excellence in Service Delivery” for my program which got recognized as “The Best Delivery Maturity Index” in Wipro globally for Q4’22 & Q1’23 with an increasing score of 96.4%.• Awarded “The Boss of the Month”, March’23.• Accredited with “SUPERs” an exclusive career program for consistent top performers in Oct’22.Skills SummaryManagement: Executive Vision & Direction Sales & Business StewardshipServices Delivery Portfolio / Program ManagementOperations Re-engineeringTarget Setting & AchievementP&L Ownership, OM improvementsProjects BudgetingTechnical Excellence:Infrastructure, Applications, and Cloud ServicesITIL, PMPFinancial Services, Payment Gateways, Digital BankingBusiness Intelligence, Business ApplicationsIT Infrastructure, HCI & Cloud ComputingValue-Added Leadership:Leadership, StaffingTraining, Knowledge TransferNurturing PeopleCommunication & Interpersonal Skills Analytical SkillsCritical Thinking, Conflict Resolution, Change Catalyst, Synergy

• Bagged the most strategic deal in the Airports domain in the ME region. An end-to-end IT Technology Managed Services project for $80mn+, awarded by Riyadh Airports (RAC) in Dec’19.• Won an end-to-end Managed Services contract for 3 years, deal value of $20mn+, awarded by National Water Company (NWC) in the Utilities domain in Apr’20.• Registered 105% OB & 104% revenue achievement in FY 20-21. 346% OB & 186% Revenue achievement in FY 19-20. • Closed $ 127 Mn+ TCV worth of deals in the years 2019 to 2021.• Awarded as The Best Sales Manager in Wipro Middle East for FY19-20.• Ownership of managing key Managed Services KPIs - profitability, billable utilization, revenue delivery, and margin, whilst identifying areas of improvement.• Managed customer engagement at high levels in addition to CIO organization and ensured the best Customer Satisfaction (CSAT) was in place.• Propelled growth in digital services, and generated valuable business leads resulting in accomplishing large-scale business opportunities and annual targets.

Accomplishments:• Entrusted with Country Management responsibility. Aided with insights for resolving challenges considering territory dynamics - demographics, consumer behavior & market.Responsibilities:• Directed day-to-day operations of the sales department to repeatedly deliver unprecedented revenue, profit, and business objectives.• Led the development of comprehensive sales plans, including strategic objectives, quotas, and forecasts, for specific regions and territories. Analyzed market trends and historical data to project sales volume and profitability for both existing and new product lines, ensuring alignment with overall business goals.• Collated monthly, quarterly, and annual sales forecasts and reports on progress and development.• Liaised with Marketing, POS, Digital Banking & Financial Services - GMs to ensure business lines consistency.• Efficaciously led the entire sales force at Geidea. Headed a team of 23+, and mentored them to deliver exponential growth year after year.

Accomplishments:• Provided sales leadership, propelled business growth, and consistently exceeded P&L goals.• Consistently achieved regional sales targets, maximized market share & profitability for company Digital solutions, products “Wipro Ventures” and services.• Bagged MoMRA Balady project “The most leading Initiative in KSA NTP 2030” awarded to Wipro, a deal of $9.3mn.Responsibilities:• Directed sales operations for KSA and Bahrain, and built a next-generation operations model that aided in increasing the company’s footprint, expanding market share & propelling sustainable revenue gains.• Fostered new relationships/strengthening existing client networks to boost organic revenue growth opportunities. • Served as a trusted advisor/domain expert to C-suite clients and identified professional services sales opportunities.

Accomplishments: • Spearheaded the development of strategic/ tactical pre-sales strategies to drive growth and profit achievement.• Proffered direction, leadership, and oversight required to deliver excellent results for penetrating new markets for EMC, VMware & PernixData products.•Dedicated last 10 months to managing Western region; secured revenue growth from $200k to $700k per quarter for the SMB market.Key Responsibilities: • Steered pre-sales initiatives, identified and maximized opportunities within the client portfolio to increase revenue by cross selling, extending networks and relationships.• Led pre-sales team, delivered customized presentations and demos; formulated strategies for promoting and optimizing performance and business output.• Drove business excellence by conceptualizing turnkey business development programs; aided sellers in generating demand for product.• Gathered and scrutinized client requirements; provided vision and integrity for the product to ensure achievement of revenue goals and client satisfaction.• Provided on-going technical support to well-qualified prospects conducting evaluations. Participated in presales qualifications and delivery of technical architectural design, strategies and plans for engagements.• Managed POCs & project scoping, ensured the solution proposed is in-line with client expectations.• Participated in solution and peer review process. Assisted in the creation of proposals that address current and evolving client requirements.• Developed detailed product specifications for augmenting sales of high end product and solutions. • Exhibited extensive technical competency whilst responding to customer needs.• Served as Point of contact for escalated issues. Trained subordinate team/ on-the-job mentoring, set goals/targets and acted as a resource to enable them to leverage client relationships to maximum extent possible to secure competitive industry positioning.

Accomplishments: • Partnered and proffered strategic support to both of HP & Redington AMs in building healthy enterprise pipeline. Instrumental in generating valuable business leads resulting in accomplishing large-scale business opportunities and annual targets. • Actively engaged HP resources and senior executives to build strategic relationships with the partner ensuring long-term business opportunities for HP. • Led the sales team to ensure excellence in sales in, sales out, and Enterprise products stocking cycles for accelerated revenue growth.•Accomplished growth in market share from 20% to 55% for assigned business unit.Key Responsibilities: • Provided technical support and creative technical expertise to presales activity from early client engagement to sale, including product demos, solution development, presales collateral production and proof of concept design. • Aggressively drove partners to maximize sales and total partnership potential through sales best practices, training and support, and co-operative marketing activities. • Organized semi-weekly presentations for partners to introduce new technologies, enhance product knowledge & provide business line updates. • Supported channel partners with all technical inquiries about all HP enterprise products, Servers (Entry Levels-to BCS), Storage (SAN, NAS, and Unified) Backup Solutions (B2D, B2T). • Continually assessed progress and adequacy on all processes and procedures and suggested alternatives that may serve the products and company vision better. • Delivered a monthly revenue forecast; and worked on sales strategy and leads to meet monthly, quarterly, bi yearly and yearly targets. • Continuously develop your technical skills to be able to offer customers cutting‐edge solutions that address their business needs. Undergoing HP certification requirements- ASE level, with the latest technologies in enterprise market.

Accomplishments:• Successfully served most of IT channel partners. Led, drove, and proffered technical support to assigned partners which accounted more than 80 % of IT market. • Served as the expert to the partner for extremely complex information regarding product, services and software transitions, promotions and configurations • Instrumental in achieving optimum results for aging stock and products run rate. • Proven track record of consistently winning high levels of business in the team and exceeding targets within a competitive market place. • Played a pivotal role in driving sales though partners and achieving enterprise segment sales-out for each quarter target and exceeding its targets for both of GP and revenues. • Provided integral leadership as a product manager to ensure delivery of superior solutions to clients.• Achieved outstanding results in enhancing revenues, margins, and “Weeks of Inventory” (WOI) by applying precise customer insights. Key Responsibilities: • Drove the strategy in line with company’s overall business plan to develop all Dell Enterprise Product segments (Servers, Storage, Networking, etc.) • Endeavored to achieve projected business and vendor sales-in targets for each quarter avoiding aging stock problems and achieving best WOI. •Developed and provided the right support, tools, and resources to channel partners. Provided leadership and coaching/enterprise products training, aided in development of marketing Plans & activities implementation for channel partners. • Kept close tabs on market dynamics/competitor activities and devised effective marketing strategies to counter the same. Collated information and formulated strategies to optimize performance parameters and business outputs. • Led the sales teams for functions including sales in, sales out, and Enterprise products stocking cycles to expand distribution channels.

Key Responsibilities: • Developed and maintained positive customer relations and coordinated various functions to ensure customer requests/ complaints are handled appropriately and in a timely manner. • Conducted technical presentation for clients and advised/ assisted them to deal with infrastructure/ security challenges and achieve greater business success by aligning their IT strategy with their business strategy. • Designed, built, and managed client cloud needs, typically integrating with existing infrastructure on premise and hybrid clouds. • Established full solutions for following categories; - Servers Technology (HP, Dell, IBM, etc.) H/W Preconfiguring an assembling to be launched in DC infrastructure connected to high capacity storage with high speed connection with the latest high technology for cloud computing. - IT Clouds (IT Infrastructures & Cloud Computing) - VMware Products (Sales & Technical installing and supporting). - Networking Storages -NAS, SAN & DAS - (Iomega, EMC, HP, NetApp, etc.) - Microsoft Products (Windows servers OS, Windows Client OS, Office, SQL Server, TMG Forefront, ISA, etc.) - Microsoft Products Installations & Support. - KVMs - Proxy and Antivirus Products (Symantec, Sophos, TrendMicro, Bit defender, Eset, MacAfe, etc.). • Attended technical queries and assisted users, documented the configuration of the systems and troubleshot any reported problems in addition to monitoring systems performance. • Submitted regular updates to the senior management pertaining to implementation success, potential delays and resource adjustments needed in order to achieve project goals. • Researched and kept abreast of emerging technologies in order to be able to deliver the most up-to-date solutions.

Key Responsibilities: • Facilitated implementation of network security and supported users on new application and software service deployments by analyzing the network characteristics of applications, assessing impact of these services on the network and verifying that they function efficiently. • Extended technical support/guidance to users to ensure smooth operation of networks in order to provide maximum performance and availability for users. • Assisted in creating/ maintaining operational procedures and network documentation, to accomplish greater operational efficiency. • Kept abreast of latest technological advancements and utilized the potentials of the same in order to respond to the distinctive needs of client.

Previous Professional Experience: • Dec 2008 - Dec 2009: HMIS Software Engineer & Network Administrator, Dar-Alhekma Hospital, Nasr City, Egypt • Nov 2007 - Nov 2008: Software Implementer and Networks Administrator/ HMIS (Hospital Management Information ERP System) Software Engineer, KSI Company (Khabeer Software Industries, Cairo, Egypt) • Owned and managed the biggest Wi-Fi Networks in El-Gharbia Governorate which served more than 140 client, Concomitantly during last year of Bachelor of engineering. (Age 20 years old) • June 2006 - June 2008: Owned Cyber Net Café with 15 Pc and Small business Computer Company for Computers hardware collecting and maintenance. Handled concomitantly during Bachelor of engineering. (Age 18 years old)