- Regional Brand Manager responsible for couple of products in different Therapeutic Areas- Responsible for Middle East Region including UAE, KSA, Iraq, Yemen, Oman, Qatar, Bahrain, Kuwait, Lebanon, Sudan & Libya.- Establishing Globalpharma as a leader in Generics market offering multinational quality products - A Sanofi Quality guaranteed.- Therapeutic Areas include Hyperlipidemia, Pain, Urology & Respiratory.

• Managing Betadine Feminine Care Portfolio (with clear differentiation for different segments targeted by different SKU’s) & Oral Care Portfolios.• Launching new Betadine Packs for Feminine & Oral Care.• Pre-Launch activities for Betadine Intimate Care – complementing Feminine Care Portfolio including:- o Qualitative MR o In-Depth interviews o Market Analysis o Stakeholder mapping o Building Brand Plan o 360 Marketing Approach; Spark, Seek, Shop & Share- Pre-Launch activities for Ectoin; Nasal & Eye preparations

Responsible for both Sales & Marketing of Pain LineSales Management key responsibilities & tasks:1. Achievement of the Annual Sales Plan, forecasting sales and implementation of Brand Strategy and Tactics2. Managing Pain Portfolio (Voltaren, Cataflam & Voltfast)3. Establishing strong relationships with KOLs & Key Accounts to better enhance the promotion of our products4. Development & promotion of subordinates (6 Medical Reps)5. Managing, monitoring, and directing subordinates' activities through team building, engagement & motivation to ensure better performanceContinuing Marketing & Brand Management Responsibilities:-• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.• Accurate management of budgets for brand.• Create and deliver operational plans appropriate to life cycle of brand to optimize return.• Delivery of sales targets• Full accountability for brand and delivery of all programs related to it.• Disease and market understanding to develop customer insights through appropriate techniques/tools• Management of external agencies to meet team goals

Brand Manager responsible for Established Medicine for the UAE.Responsibilities:-• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.• Accurate management of budgets for brand.• Create and deliver operational plans appropriate to life cycle of brand to optimize return.• Delivery of sales targets• Full accountability for brand and delivery of all programs related to it.• Disease and market understanding to develop customer insights through appropriate techniques/tools• Management of external agencies to meet team goals• Acting as brand champion to create enthusiasm and focus internally and with external customers and agencies.Key Achievement:-• Maintaining leadership in NSAIDs market and gaining MS.• Growing with the total portfolio with all forms • Showing DD growth in the past three years.• Proper management of Voltaren LCM.• Responsible for creating Global campaigns for Voltaren in 2013 & 2014• Adopting best practices in UAE with Global & Regional teams.

Allergy portfolio including Telfast, Solupred & Nasacort.Responsible for launching Solupred, Nasacort & Telfast line extension (Pediatric form)

Responsible for managing Actonel, Arava & Profenid.Managing Profenid on both arms; ethical & OTC through applying DTC & POS activities.

Responsible for Bone Portfolio, including Actonel & Arava

Managing a team of 9 medical reps.Responsible for managing promotion of Actonel, Avara, Clexane & Depakine.

Participating in the launch of Actonel