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OWNER OF BEVERAGE EXPERTS EGYPT-CAIRO Oct 2013 to Present – Middle East Exclusive Distributor of MAROMAS and MENTOR Coffee , owner of Brand Gostow D'amore syrups and purée , owner of FRAPPIT Professional Frappe , Latte and smoothies Powder , Owner of Brand MEHMET PASHA Turkish coffee.G.M AND PARTNER OF BEVERAGE EXPERTS TRD EST – Saudi Arabia April 2012 - Nov 2014 Exclusive Distributor of Mocafe , Stash Tea and Mehmet Pasha Turkish coffee in KSA. And developed marketing programs for a variety of business-to-business clients, Used an integrated approach to create programs for Coffee Shops Companies to build their respective brands and businesses. Key responsibilities: Responsible for import operations of the company, ensuring the timely delivery term with good quality to satisfy the needs of domestic and foreign customers Responsible for purchasing, importing goods to meet demand for goods supply chain effectively.  Sourcing goods, samples from oversea. Coordinating with planning department for importing New Brands. Assigns and reviews work of administrators to ensure that activities meet assigned timelines. looking for and detects purchasing opportunities for goods and services overseas Work at irregular hours of the day to interface with suppliers and/ or clients overseas at different time zones, or concentrate on a time zone where the most concentration in sales activity occurs.  Provide management with regularly sales performance reports detailing problems areas and those with superior sales exceeding quotas.  Provide logistics support to sales teams on the line to ensure they perform their duties and responsibilities at their best. Coordinate the sales and operations planning process including supply / demand forecasting, inventory management, and on time delivery Follow-up of Re-export operations to overseas Customers in the Middle East

HEALTHY FOOD COMPANY LTD (FARVENTURE) - F & B Ventures is in Food and Beverage service and retailing in Saudi Arabia. Owns 50 Stores of JAVA CAFÉ – Saudi Coffee Chain, 30 Stores of Auntie Anne’s (USA FRANCHISE) exclusive Master Franchisee business for Saudi Arabia, 6 branches of MOOYAH burgers (USA FRANCHISE) exclusive Master Franchisee business for Saudi Arabia.responsible for operations management of cross country procurement and product orders, negotiations with suppliers, and supervision of quality control and after sales service and reporting and market trends analysis.Key responsibilities: Forecasting: includes supply chain analysis planning use performance improvements and identifying potential problems. Manage Purchasing budget and set targets  Planning: inventory control, forecasting demand, and handling customer service.  Responsible for receiving, storing and shipping products from local and international market, and supervise teams focused on these activities. Purchasing: direct purchasers in local buying activities, locate suppliers, negotiate contracts, and coordinate materials management. Closed major deals with international suppliers to obtain exclusive rights and followed up senior business relationships with international companies. Storage and Distribution. Direct warehouse manager and delivery manager, in receiving and storing goods, to filling orders across town or around the globe. Develop and implement contract management and procurement frameworks, sourcing strategies, negotiate agreements, draft and manage contracts. Develop annual plans with prioritization and resourcing. Provide analytics, systems and data management capabilities, including metrics and reports Establish KPI, monitor ongoing performance, and improve performance against set goals Customer Service: direct the delivery manager to ensure accurate orders, efficient shipments, and timely delivery of products.

INNOVATIVE BEVERAGE CONCEPTS USA CA – Leading Company Producing MOCAFE Beverages (latte, Frappe Sauces and smoothies) and Modern Oats Key responsibilities: Manage assigned trade businesses (Middle East) to achieve the targeted sales plan (ex works sales) for the region. Daily monitoring and management of accounts, providing sales/operations support, and addressing customer (service) concerns, while adhering to Company’s procedures and standards. Identify new sales opportunities in Middle East Market.  Provide monthly internal reports. Maintain up-to-date knowledge on business conditions, sales history, competitive, merchandise assortment, and consumer preferences/trends in MEA markets.  The key liaison between the account and The Company. Collaborate with key internal departments (i.e.: Finance, Supply Chain and Logistics) to aid in sales growth, merchandising, market penetration, branding awareness, and development of trade initiatives. Travel to regions for contracting with accounts for distributing the brands, operational support, and sales development. Provide customized product, operational, and visual training for each market. Communicate information to internal groups of market activities. Maintain effective and professional relationships with Middle East Customers. Collect, understand and report market information (competitive updates, territory issues, status of orders, product successes, etc.) that will allow marketing to create initiatives that will support sales goals Attend trade shows and sales meetings as needed. Understanding of - WUSATA (Western United States Agricultural Trade Association) the Branded Program for promotional activities conducted in international markets. And how to take advantage of Cost-sharing on marketing expenses.