Mohamed Rishad Email & Phone Number

Al-Ain, Abu Dhabi, United Arab Emirates

• Manage overall Sales, Operations and Is responsible for the effective and successful management of Mauzan Perfume Business.
• Manage P&L and Improve profitability in line with the company objectives.
• Responsible for increasing business revenues in line with the company’s vision & objective.
• Define strategies to deliver best-in-class customer experience while delivering profitable growth in the retail category.
• Partner with internal stakeholders to establish an exclusive collection for the Mauzan Product line from personal care to home fragrance to drive the overall success of a Mauzan Perfumes Business.
• Manage the planning and implementation of sales and trade marketing plans.

Dubai, United Arab Emirates

• Budgeting/ Sales Forecast/ Product Marketing and Increase Market share of the brands are core areas of expertise.
• Hold responsibility to achieve monthly assigned sales target with targeted gross profit.
• Managed Sales and Marketing activities over 40 different countries (Middle East/ Asia/ Africa, Europe & Americas).
• Contributing in Sales revenue growth while opening new markets.
• Implement the pricing of the products for various Sales channels & Markets to ensure gross margins and net profits are inline.
• Manage on market investments such as Listing fees/ gondola investments / shelf rent with in distributors and sales channels.

Dubai- United Arab Emirates

• Preparing monthly sales forecast along with the category manager.
• Maintain healthy Gross Profit for assigned product & Procure stocks based on Sales forecast to service the region. (PSI)
• Maintain and monitor sales forecast for the entire region of the Middle East and Africa.
• Liaise between area in-charge and sales administration to ensure procured stocks are properly invoiced.
• Monitor and analyze sell in and sell through data in key targeted markets (Carrefour/ Distributor data)
• Work closely with each area marketing team for better and healthy stock control. (Sony South Africa, Sony Malaysia, Sony India & Sony Singapore)

United Arab Emirates

• Develop demand forecasts for multiple brands as part of a demand planning function.
• Review historical sales trends, promotional panning, prepare forecast data to develop statistical forecast models and evaluate forecast results.
• Closely interact with sales, marketing and factory to understand demand forecast drivers.
• Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts.
• Reflect New Product Launches into forecast and track accuracy of forecast for initiatives.
• Learn Use and Maintain Demand Solution software as the primary forecasting system tool.

Master Of Business Administration - Mba, International Business

Bachelor Of Commerce (B.Com.), Business Administration

Bachelor of Commerce

Primary And Secondary

Business Studies & Commerce